Download - John Goodale, Unity
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Multiplatform Game
Opportunities in Asia
John GoodaleVice President Asia
June 28, 2013
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What is Unity?• #1 game engine & development tools.• 1,900,000+ users worldwide.
– More importantly: 450,000+ monthly active.• 53%+ of mobile games today Unity-powered.• More platforms than any other engine.
– Yesterday just announced MS Windows Store, MS Windows Phone and Xbox One – will now be on all next-gen consoles as well as most mobile platforms.
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(and more coming…)
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Unity Editor Usage – May 2013
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8.3 million Unity editor sessions.More than 6 million hours!!!
Growing each month.
Top Countries:1. United States2. China3. South Korea4. Japan5. United Kingdom6. Russia7. Brazil8. Taiwan9. Canada10. Germany
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Game Trends in Asia
Disclaimers:“Asia” very diverse.
Exceptions to every rule.
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Japan: Game Trends
• Flight from console to mobile gaming.• Driven by popularity of SNS gaming.
– GREE, DeNA and other social network services.• “Unite Japan” (April 2013) attended by 1,500+
and has become Japan’s second largest game developer conference.
• Unity-powered games dominate mobile scene.
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Japan: Game Trends (movie)
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Korea: Game Trends
• Flight from client-based MMORPGs to mobile.– Within a 5km radius of our Gangnam office, there
have been 2,500 industry layoffs in last 12 months.• Many have been rehired in new mobile divisions.• Many new indie studios have launched.
– Android dominance has unified community.• Unity-powered games dominate mobile scene.
– 45% of Kakao’s games powered by Unity.
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Korea: Game Trends (movie)
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China: Game Trends
• Flight from client-based MMORPGs to web games.– This year, 30+ high-profile Unity Web Player games
to launch in China (that we know of).• Mobile games explosion imminent.
– Lining up for that market now is the smart move.• The numbers are staggering:
– 420 million mobile netizens.• 286 million active mobile gamers.
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55.5%
21.2%
1.6%6%
15.7%
Non classified
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Southeast Asia: Game Trends
• Unity very active in the region:– Thailand, Singapore, Vietnam, Indonesia, Philippines,
Malaysia.• Mostly emerging markets:
– Difficult to monetize, but poised for growth.• Market keen on experimentation:
– Strong BlackBerry penetration with unique business models.
– Keen interest in Tizen.• Steady, strategic investment pays dividends.
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Unity & You in Asia: Tools• Author once, deploy everywhere.• Unity will continue to support relevant platforms.• As demonstrated recently by
recent partnership announcements with:– Tizen.– BlackBerry.– Qualcomm.– Microsoft.– More to come…
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(and others)
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Unity & You in Asia: Services
• With offices/staff throughout Asia, Unity may be able to help get your content distributed in most markets throughout Asia.
• Unity has already helped publish 25+ games in China through 20+ distribution channels.– Just launching similar services in Korea.– Japan content services likely to spin up in 2014.
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Union China: Overview
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development support porting & testing services commercialization1 2 3
China core service offerings
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Union China: A Case Study
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• “Ballistic” Unity-powered iOS premium game:– Our Nanjing-based team took this game and:
• …ported it to Android.• …turned it in to a
freemium game.• …did Mandarin
translation.• …added local payment
options.• …QA’d it across dozens of local devices.• …commercialized the game across several “vortals.”
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Unity Community
In Asia and beyond, as the Unity community grows,
we’ll be happy to help you move forward.
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THANK YOU
John GoodaleVice President AsiaUnity TechnologiesU.S. Cell: +1 (208) 921-0108Japan Cell: +81 (80) 3913-9208Korea Cell: +82 (10) [email protected]: johncgoodaleQQchat: 2208723497
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Smartphone Explosion
• 1.5 billion worldwide today.• 6 billion by 2018.
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36 years (1976-2012) for PC to reach peak of 1.5 billion.
Just 10 years (2003-2013) for smartphones to reach 1.5 billion. 15 years to reach 4x that number.