‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13‘00‘99‘98‘97 Today
EXPERIENCE
CREATIVEPASSIONATEDEDICATED
a.
c.d.e.f.g.
I’m an enterprising marketing professional with over 12 years of cross-cultural experience in guiding organizations and individuals in visioning a marketing strategy, creating and positioning brands, determining strategic business direction and executing aggressive project plans.
a. Branding Strategist & Executive Coach @ johnantonios.com
b. Regional Head of Marketing @ SUBWAY• Successfully developed the marketing strategies on local, national, & regional level for 18 countries, covering the Middle East & Africa region
• Localized the brand’s marketing e�orts to cater to the region’s need
• Established the �rst regional advisory board for SUBWAY (for the Arabic speaking countries) and subsequently developed a regional marketing strategy to cater to that region.
• Reported directly into SUBWAY’s International Marketing Director in the US
c. Food Business Unit Manager @ Gabriel Bocti s.a.l.
d. Senior Brand Manager @ Antoine Massoud
• Merit of restructuring the Marketing Department of Gabriel Bocti S.A.L
• Distinction of initiating the split in the portfolio, separating the Food from the Non-Food
• Assumed the role Business Unit Manager for the Food Division (which represented %60 of the total revenue of the company) and led the complete restructuring project.
• Successfully managed blue chip brands like Elle & Vire, Regilait, Bonduelle, Haribo, and Langnese
• Steered a wide gamut of activities like Strategic Planning, Branding, P&L analysis, Training, Recruitment & Assessment and Team Management
• Managed 6 brands, which make up around %40 of the total company turnover. Some of the brand included: - Kellogg’s, which constitutes more than %30 of total company turnover - Bridel & Société Roquefort, which represent another %5
• Played a signi�cant role in increasing the PBO of Kellogg’s from %22 to %25 in 2005
• E�ciently reduced the loss due to short life of dairy products of Bridel by managing inventory and ordering process / quantities, which led to an instant increase in PBO of 8 percentage pts
• Facilitated functions like Brand Analysis, Planning and Budgeting, Teamwork
JOHN ANTONIOS
MARKETING PROFESSIONAL
b.
‘14
Branding & Marketing:Catering mainly to startups and small sized businesses, I handled branding projects from A to Z - including (but not limited to):
- Brand Strategy- Name conceptualization & creation- Logo conceptualization- Brand story & unique selling proposition
Personal Branding - One-on-One Coaching:I work with in�uencers (authors, speakers, coaches, consultants, executives, politicians, entrepreneurs) who want to pro�t from their ideas and take control of their careers and business success. I help them uncover their unique value to their target audience and then develop a practical, distinc-tive way to express their personal brands online, resulting in the attraction of the right opportunities.
Aside from the digital branding projects and one-on-one caoching, I’ve successfully delivered a handful of workshops and keynote speeches on the subjects of branding, personal branding, digital strategy, social media, and much more.
Some of my clients:
- Online Channels (Website Creation)- Social Media Channel setup- Online Communication Strategy - Online Media Buying
Branding:- Amre Moussa - Presidential Campaign - Keys'n Cords - Music Academy- Juliette Rose - Tailored Venue Dressage
Workshops:- Microsoft - Egypt- Grenoble Graduate School of Business (France)- Leading Minds - Lebanon
Keynote Speeches:- TEDx- American University of Cairo- Ahram Canadian University
) :*[email protected] JOHNANTONIOS.COM0096170204005 .P.O.B. 70529 ANTELIAS - LEBANON
EDUCATION
PROFESSIONAL CERTIFICATIONS
2001 - BABusiness AdministrationAmerican University of Beirut - Lebanon
2005 - MSInternational BusinessGrenoble Graduate School of Business - France
2015 - DBA (in progress)Research Topic: Exporing the Relevance of Employer Brandingin the Context of UnemploymentGrenoble Ecole de Management - France
2010 - Post Graduate DiplomaManagement ConsultingGrenoble Graduate School of Business - France
2012 - Licensed PractitionerNeuro-Linguistic ProgrammingNLP Life Training - Richard Bandler - London
2012 - Certi�cateCerti�ed Personal Branding StrategistReach Communication Consulting, USA
2011 - Certi�cate360Reach Certi�ed AnalystReach Communication Consulting, USA
MY GLOBAL FOOTPRINT
LANGUAGES
English: Fluent
Arabic: Native
French: Conversant
SKILLS
Marketing/Branding
Social Media
Executive Coaching
Management Consulting
Personal Development
Teaching
Public Speaking
Workshop Building
IT SKILLS
INTERESTS
MS O�ce Keynote
Illustrator
Photoshop
iMovie
OS Windows/Mac
ExpertAdvancedBasic
Novice
11
4
4
4
5
7
12
3
Years
John is in a league of his own when it comes to marketing communication. He fully comprehends today’s online world, which is a breath of fresh air in a world still stuck using traditional media. John brings a deep passion for success roaring behind him and his dedication to anything he puts his hands on is quite evident upon working with him.
Ali MokdadSenior CopywriterMEMAC Ogilvy
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As a client for one of John’s consulting engage-ments, I found John to have a unique mix of creativity and structure; of strategic big picture thinking and persistence for implementation; of independence and of team collaboration; of the love to learn and the love to teach. If you are looking for presentations with �air and projects completed in a unique and exceptional manner, I highly recom-mend John for your next consulting project.
Sharon CrostSocial Media ManagerHitachi Data Systems
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RECOMMENDATIONS
PUBLICATIONS
LEVANT Countries
GCC Countries
USA
France, Greece, Italy, UK, Switzerland, Finland, Amsterdam,Cyprus
Pakistan, South Korea
My thought leadership in social media has been featured in the following publications
eBook- #Privacy Tweet - by Lori Ru�
- Embracing Twitter - coauthored
eNewsletterYOUnique Newsletter
by Reach Communication Consutling
BooksZakelijk Twitteren voor beginners
by Carlijn Postma
MagazinesCommunity Times Egypt
“Why Should Your Business Care about Social Media”