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JOB APPLICATIONS AND SELF-MARKETING
Amanda Wichert
2019
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WELCOME!
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WARMING UP
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AGREEMENT FOR COOPERATION
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AGENDA
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APPLICATION PROCESS
• What exactly do I have to offer?
• What do I want?
• How can I best describe my skills and experience?
Your Skills Profile Toolkit
• What do I need to include in my resume?
• How do I write a strong cover letter?
Presenting My Skills • How do I prepare?
• What kinds of questions can I expect and how should I answer them?
• What should I ask?
Interview
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WHAT IS CULTURE AND WHY DOES IT MATTER?
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THE ICEBERG: A MODEL FOR(INTERCULTURAL) COMMUNICATION
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WHAT WE CAN SEE
WHAT WE CAN’T SEE
Traditions
Language
Clothes
Habits
Behaviors
Beliefs
Values
ThoughtProcesses
Idea Of Self
SharedAssumptions
Perception OfOthers
Rules
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CULTURE A CULTURE B
Behavior
Values,Norms,
Expectations
Behavior
Values,Norms,
Expectations
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CULTURE A CULTURE B
Behavior
Values,Norms,
Expectations
Behavior
Values,Norms,
Expectations
(“CULTURE CLASH”)
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?
WHAT INFLUENCES OUR BEHAVIOR?
? ? ? ?? ?
? ? ? ? ?? ?
? ? ? ? ?? ?
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?
WHAT INFLUENCES OUR BEHAVIOR?
Age Career ? Personal Preference? ?
ContextCultural
Background
Family Role
Languages ?? ?
? ? ? ? ?? ?
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CULTURAL NORMS: THE 10:00 APPOINTMENT
Arrival Time
Ind
ivid
ual
Per
son
Culture A Culture B
Stan
dar
dB
ehav
ior
Stan
dar
dB
ehav
ior
10.00 10.30 11.00 11.309.30
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CULTURAL NORMS: THE 10:00 APPOINTMENT
10.00 10.30 11.00 11.309.30
Per
son
B
Per
son
A
Arrival Time
Ind
ivid
ual
Per
son
Culture A Culture B
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US Culture German Culture
I‘m an excellentcommunicator and
I‘m passionateabout my work!
Words like passion conveymy enthusiasm and
dedication. Confidence iseverything. If I don‘t say I‘mgood, who will? Using I and speaking in the active voiceshows that I‘m confident.
The internship incommunication science
at Oxford that Icompleted in 2016...
Facts speak for themselves. Using words like excellent
would be bragging. It‘s bestto be objective.
Starting sentences with I isself-centered. The passive voice is more professional.
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I’m an excellentcommunicator. I’m very
passionate about international law. I love my
work.
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STEP 1: KNOW YOURSELF. WHAT DO YOUHAVE TO OFFER?
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YOUR STORY: WHAT DO YOU WANT TO SAY?
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EXPERIENCE INVENTORYExamples include
•clubs, activities, or volunteer organizations
•employment (part-time jobs, full-time jobs, summer jobs, related or unrelated to your studies)
• internships
•educational experiences (university, school, vocational training)
• international travel (exchange programs, long-term travel experiences, backpacking, summer jobs abroad)
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EVALUATION
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PATTERNS?
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WHO AM I? WHAT DO I WANT?WHAT AM I GOOD AT?
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SKILLS
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KNOWLEDGE
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PERSONAL TRAITS
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BUILDING YOURSKILLS PROFILEBEGIN WITH THE 3 OR 4 MOST IMPORTANT EXPERIENCES IN YOUR INVENTORY + DO ASMANY AS YOU CAN
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WHO AM I? WHAT DO I WANT?WHAT AM I GOOD AT?
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STEP 2: FIND A JOB POSTING THAT FITS
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SO SO SO SPECIFIC
Does the job description
fit you?
Does your resume fit
the job description?
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SKILLS PROFILE + JOB POSTING = EXCELLENT APPLICATION
Your experiences (skills,
knowledge, and personal traits)
Requirements from the job
posting (skills, knowledge, traits)
The goal is to match the requirements listed with concrete examples from your past and current experiences.
You should find at least 5-7 elements of the job description for which you have concrete examples in your skills profile.
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STEP 2A:UNDERSTAND JOB POSTINGS
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Company Description
Position Description/ Responsibilities
Qualifications/ Requirements
Benefits, Salary
How to Apply
Job Posting
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Company Description
• How does the company present itself in the job description?
• What news or information can you find elsewhere?
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Position Description/ Responsibilities
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Qualifications/ Requirements
around
50-70%Flexible requirements:- Years of experience- Hard skills- Specific experience
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Benefits, Salary
Salary
Payscale.com
Glassdoor.com
Salary.com
Benefits!
Insurance
Vacation
Total Package
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SALARY?https://www.glassdoor.com
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BENEFITS
https://www.google.de/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjOsdGW7f7WAhUMvBQKHeRgBq0QjxwIAw&url=https%3A%2F%2Fwww.reddit.com%2Fr%2FAskReddit%2Fcomments%2Fqebia%2Fis_it_true_that_americans_get_a_measly_2_weeks%2F&psig=AOvVaw0St0GuL_0maL2EA7xDQnSH&ust=1508576861510802
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How to Apply
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UNSOLICITED APPLICATIONS?
Many companies explicitly state that they do not accept unsolicited applications. Check in advance!
Things to consider about unsolicited applications:
Difficult for those entering the workforce
You are the resource – what can you bring the company?
Must be specific and demonstrate a strong connection to the company – what are you offering? Why are you relevant?
Consider this if you are very interested in a particular institution or company
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STEP 2B:UNDERSTAND THE SELECTIONPROCESS
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1000 people
see or notice a job posting
200 begin
applying
100 people
complete application
(Applications are filtered by
algorithms)
25 applications
are reviewed by a hiring manager
(Some or all may take an assessment test or participate in a phone interview)
4-6 people
invited to interview
1-3 people are
screened further
1 person is offered
the position
HIR
ING
FU
NN
EL(W
ALL
STR
EET
YOU
RN
AL,
20
12
)
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Recruiters Say:
87% LinkedIn
43% Facebook
Twitter, Youtube, Snapchat, Instagram, Blogs
SOCIAL MEDIA?
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STEP 3:WRITE YOUR RESUME
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THERE IS A 17% PROBABILITY THAT YOUR COVER LETTER WILL BE READ.THIS IS YOUR CHANCE TO GET NOTICED.
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EMPLOYERS TAKE AN AVERAGE OF 6 SECONDS TO LOOK OVER YOUR RESUME.
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HEADING
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Is your address current?
Is your email professional?
Do you have voicemail?
Should you include a photo?
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SKILLS SUMMARY
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SKILLS SUMMARY
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SKILLS SUMMARY
Start with professional title & short description.
⎯Marketing manager with 5 years experience in international market. Art buyer, expert in 5th centuryIndian art.
Add 3 qualifications, achievements, or qualities.
⎯Strong presentation skills, experience in sales, agile leader.
Add additional criteria from job description/post.
⎯SAP BI certified, extensive experience in Chinese market.
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DESCRIPTIVE PHRASE EXAMPLES
• Combine a passion for fashion and travel with an accomplished sales savvy.
• Natural ability to promote products and build rapport through listening and communication skills.
• Lived and traveled abroad, developing a keen sensitivity to people from diverse cultural backgrounds. Fluent in Spanish and Italian; presently studying French.
• View teaching and learning as a dynamic and interactive process.
• High-energy, confident professional with an infectious enthusiasm for technology.
• Independent travel and research in the Far East and Europe.
• Known for an interactive teaching style that encourages student participation and enthusiasm while facilitating learning.
• Enthusiastic team player with numerous contacts in technology publishing.
• Exemplary problem-solving skills; able to identify problems and implement corrective processes.
• Computer skills include: MS Project, Excel, Word; AutoPlan; Applix Word, Graphics, Spreadsheet; Powerpoint, FrameMaker, Lotus Notes, NetObjectsFusion, Dreamweaver and SAP (MM, SD), SunOS. Familiar with HTML and SQL database queries.
• Knowledgeable in project management tools, processes and techniques.
• Established reputation for story selection and editing skills that produce an enterprising balance of news, features and graphic presentation.
• Skilled at presenting technical and abstract concepts in a clear and concise way.
• 10 years' experience offering outstanding service to diverse clients, with a lifelong passion for holistic healing and a keen interest in beauty products and services that enhance a balanced lifestyle.
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HIGHLIGHTSKILL SECTION*
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WORK EXPERIENCE
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EDUCATION
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OTHER EXPERIENCE*
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PROFESSIONAL DEVELOPMENT*
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STEP 4:WRITE YOUR COVER LETTER
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SKILLS PROFILE + JOB POSTING = EXCELLENT APPLICATION
Highlight the requirements from the job posting that you know that you can fulfill. Look at your skills profile for inspiration.
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They want... I have...
An MA in political science MA Political Science
Experience in Project Admin Project Administrator at ABC NGO
Excellent English skills MA program was in English
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They want: I have:
Passion for marketing and communication, and forthe impact this has on non-profits
Ran social media communication for non-profit asa volunteer (passionate) and was able to connectwith some major donors (success)
The successful social media campaign “ABCDonate” which I created as volunteer social media manager made a huge impact both on our available budget for the upcoming year and as well as on our image among students and millennials. I also led our team in developing new guidelines for communication which resulted in an 80% gain in interaction with ABCD across social media channels.
Go beyond the job posting – what are you good at? What are your strengths? What do you think is relevant to this field, now, at this company?
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Opening
I’m writing to apply for the position of
accountant posted in Jobs Weekly.
I’m a qualified accountant with
exceptional organizational skills
and a certificate in SAP FI. I want to support
ABC Ventures in innovation.
In the first ten minutes of my first lecture
(with Prof. X) at the Freie Universität, I
knew that accounting was my passion.
Greeting
Dear Ms. Smith, Dear Sir or Madam, Dear Hiring Director,
What wouldsomeone in yourposition beable to do for thecompany?
84% of recruiterssay they will rejectimpersonalapplications
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I’m looking forward to hearing from you
I’d love to discuss what I can do for ABC Ventures in more detail
You want/I have
5-7 piecesYour cover lettercannot belonger than a page! Never ever ever.
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TIPS FOR YOUR APPLICATION
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PEER REVIEW
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USING THE RIGHT VOCABULARY
When applying to a specific job:
Look at 5+ other advertisements
Talk to 2+ people who
work in the field
Read 2+ articles about hiring in
the field
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THE INFORMATIONAL INTERVIEW
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SEND + SAVE
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SEND
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FOLLOW UP
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1. CHOOSE A JOB POSTING (A REAL JOB YOU’D LIKE TO APPLY FOR, A DREAM JOB, YOUR BOSS’S JOB – WHATEVER YOU’D LIKE)2. WRITE A RESUME + COVER LETTER 3. BRING IT NEXT WEEK
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STEP 5:INTERVIEWING
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PRACTICETALKING ABOUTYOURSELF
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PREPARING FOR THE INTERVIEW
What 3 things do I want to make sure my interview partner knows about me when I leave this interview?
Why do I want this job (and not another job)?
Is there anything in my resume that I think needs to be explained?
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SKYPE?
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INTERVIEW QUESTIONS
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What is the history of the position?
How long has the position been
vacant?
Is this a newlycreated position or
am I replacingsomeone?
Where does this position fit into the
company‘s organigram?
Can you describe a typical day on the
job?
What are the top three goals you have set for this position
for the coming year?
What type of person would be most likely
to be successful in your company?
What kinds ofexperience would bethe most beneficial
What is the typicalcareer path for
someone in this job?
Where can I go from here in the company?
What plans do you have for the next
few years?
How would you describe the
company culture?
How is job performance
evaluated in this company?
QUESTIONS TO ASK
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STEP SEVEN: STAY POSITIVE
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CONFIDENCE!
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MATERIAL
http://speakinterculture.com/ applying-in-english/
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Amanda [email protected]@speakinterculture.com
WITOS Berlin
Systemic Consulting, Training, and Coaching
Motzstraße 5410777 BerlinTel. 030/75 44 29 00Fax 030/75 44 28 99
www.witos-berlin.de