Download - JamiQ Buzz
JamiQ Buzz Example Case Study
JamiQ Buzz is a powerful multilingual social media monitoring software that helps businesses listen, measure, and discover insights from conversations taking place online. In this example, we analyze the social media from the point of view of the airline brand AirAsia showcasing many of JamiQ Buzz’s features and how they can be used directly for a brand. Disclaimer This is only an example based on publicly available data. Actual usage of JamiQ Buzz from this brand or any other client is kept strictly private.
Brand Overview 1. As AirAsia’s social
media manager, I want to see what’s been happening in the last 30 days globally.
2. The chart shows a total of 24,381 Entries (unique posts).
3. Trending Words in multiple languages seem to hint that people talking about “big sale” and “promotion to Bali”. Which is in line with our marketing efforts.
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Brand Overview 1. Interestingly, most of
the posts are coming from Indonesia.
2. Amazingly the bulk of the chatter comes from Microblogs such as Twitter. Which also means most people are responding to our Twitter accounts.
3. It is also good to know that the sources making the most noise is AirAsia’s social media properties.
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Competition 1. Having created a Topic
to track the competitor JetStar, we can turn it on to see how we stack up.
2. The chart shows clearly that JetStar does not get as much buzz as AirAsia does.
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Market Specific 1. While getting all the
buzz is good, I now want to focus on Malaysia, our home market.
2. I think I’ve just spotted an issue brewing. People are talking about the Australian lawsuit.
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Sentiment 1. Switching over to
Sentiment charts to see where the problem could be.
2. There is a clear negative trend on 24 Jan! Could this be because of the Australian Lawsuit news?
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Actual Data 1. Clicking on the chart or
on the trending word I get to see the actual data with the filters set to exactly what I need.
2. True enough, lots of negative entries on blogs, Twitter, and other sites about the lawsuit.
3. Clicking the links in blue lets me see the actual post.
4. Now I need all this data to send to the PR team, so I down load it all to Excel.
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Deep Dive 1. Now that I’m sure the
lawsuit is a hot topic for Malaysia, let me be specific and search for every post that talks about the issue.
2. There seems to be another spike relating to this issue! (Response from AirAsia that it won’t affect sales)
3. I need this exact trending report to be sent to PR too. I download it to a Word Doc.
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Influencers 1. In order to solve this
problem I need to know who the influencers are. So I look into the Top Sites and set the filters to Blogs in Malaysia talking about “lawsuit”.
2. I now have a list of the top bloggers in Malaysia talking about the issue.
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Spike Detection 1. Now that I’ve taken care
of the lawsuit issue, let me see if I can spot any other trends with the Spike Detection.
2. There seems to be a spike on Feb 15. What could that be about?
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Spike Detection 1. The email immediate
tells you what the number one issue is. It clusters similar articles together so you know immediately what most people are saying.
2. All the links to the dashboard are available so if you want to check them out you can.
From: JamiQ Email Alerts [email protected] To: Me Date: 15 Feb 2012 Subject: [Spike Alert] AirAsia - JamiQ Dear Benjamin,
This could be a crisis or issue around AirAsia. Click here to view the conversations around this spike. View AirAsia | My Dashboard | My Account This email was automatically generated by JamiQ.
No. Entry Mentions Media Type Link
1 RT @Destawrs: Tiket ke bali sampe bulan oktober lagi promo gila-gilaan banget x_X
67 Microblog Link
2 RT @tnooz: Latest! Airline social seating? AirAsia X goes antisocial with Empty Seat Option http://t.co/lLi2VwbY
46 Microblog Link
3 almost all the big sale tickets at airasia are sold out 34 Microblog Link
4 Japan Airlines orders 10 new Boeing Dreamliners 21 News Link
5 AirAsia and AirAsia X Launch Big Sale Promotion 13 News Link
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Spike Detection 1. While there’s a lot of on
this day, it seems pretty normal where there’s chatter in the day and less when people are asleep.
2. The trends seem to point to our “hot promotions” and “big sale” with some chatter about our waiting room.
3. Mostly positive too, meaning this is a good day with nothing to worry about.
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Main Dashboard 1. As you can see, I have
many Topics in my Dashboard, but even with 1 Topic, I have completely managed my brand’s social media monitoring.
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Setting Up 1. You can tell the system
to focus on data from a market. What happens is our system will pull from google.com.my instead of google.com if you key in Malaysia.
2. You can put any number of keywords in multiple configurations of May, Must, and Exclude.
3. RSS feeds of any other site can be added as data sources.
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Social Media Coverage
Data Type Default Additional Coverage Option
Twitter Public Feed (up to 20 tweets/min)
Greater coverage is available upon custom request.
Facebook Public Feed API Greater coverage (such as specific Facebook pages or Groups) is available upon custom request.
News Over 100,000 News Sites Specific news sites coverage is available upon custom request.
Blogs Over 2 Million Blogs Specific blog sites coverage is available upon custom request.
Forums Over 45,000 Forums Specific forum sites coverage is available upon custom request.
Video YouTube API Other video sites coverage is available upon custom request.
By default, JamiQ covers a wide array of social media sites and sources. If a specific website is not covered and is critical to your business, JamiQ’s data mining and web crawling technologies can be deployed to specifically acquire data from any website in any language at an additional fee.
Multilingual Monitoring
The social media is a global phenomenon that impacts everyone from every country in every language. JamiQ lets you monitor the social media in any language, from any market. Everything from Chinese and Korean to German and Spanish will be monitored according to your requirements. JamiQ also provides a one-click translation option for any non-English entries.
Actual Phrase Machine Translation Typical Sentiment
萝卜头 radish head Neutral / Unknown
Actual Phrase True Meaning JamiQ’s Sentiment
萝卜头 Being conned, gullible Negative
Translated Sentiment vs. Native Sentiment
Most vendors of social media monitoring solutions provide multilingual sentiment analysis through translation. This means that a phrase that does carry sentiment often gets its context and meaning lost due to literal translation. For example:
At JamiQ, we perform multilingual sentiment analysis using native language lexicons. This removes the translation layer and context and meaning is not lost. For example:
JamiQ’s local language sentiment abilities can also cover local slangs, abbreviations, and colloquial language.
Designed to Localize
To make social media monitoring work in your market, localization of data is key. JamiQ’s unique technology is able to: 1. Analyzes IP Address and
Domains for geolocation. 2. Recognizes City, State,
Country names in people’s profiles.
3. Resolves GPS coordinates from mobile posts.
4. Understands short forms (e.g. NY, KL, SG).
5. Takes into account mentions of significant landmarks.
Unique to JamiQ
Features DESCRIPTION
Multilingual Monitoring • JamiQ supports the monitoring of any keyword in any language right out of the box.
Accurate Market Detection • Unlike most US-based tools, JamiQ goes far beyond IP address and domains to detect where an individual is from.
• JamiQ’s proprietary system analyzes profile pages, geo-location data, and even significant location specific landmarks within text to identify an individual’s location.
Multilingual Sentiment Detection
• JamiQ’s proprietary system supports native English, Chinese (simplified/traditional), Bahasa Malaysia, Bahasa Indonesia, Tagalog, and French.
• New language lexicons can be added upon request.
Custom Data Mining • By default JamiQ covers 80% of the most popular social media. • In situations where specific sites are required, JamiQ can deploy
customized web spiders to mine data from sites the client requires.
100% Customizable • Our complete technology stack is built and owned by JamiQ thus any modifications above or to the core technology can be made to fit client needs.
Usage Of Social Media Monitoring
BUSINESS FUNCTION BENEFITS
Digital • Campaign tracking • Influencer discovery
Public Relations • Crisis and issues monitoring • Stakeholder engagement
Advertising • Campaign testing and development • Brand planning
Media Planning • Affiliate marketing • Earned media measurement
Market Research • Brand and perception audit • Consumer habits and usage studies
Customer Service • Customer feedback • Issues monitoring
Typical Engagement Schedule
Activity Approx. Duration
Requirements Gathering 3 - 5 days
Signing of Agreement 1 Day
Setup of New Client Account(s) 1 – 2 Days
Keyword Consulting, Setup, Testing 1 Week
Client Training 1 Day
Complementary Consulting & Support 1 Week
Ongoing technical support and account management Duration of Contract
Some of JamiQ’s Customers
About JamiQ
JamiQ’s multilingual social media monitoring software helps businesses listen, measure, and discover insights from conversations taking place online. JamiQ’s unique solution provides the widest coverage of the Asia-Pacific’s diverse and multilingual social media. JamiQ uses advanced data mining and natural language processing technology to produce real-time buzz trending, sentiment detection, influence scoring, and market segmentation, giving you the critical insights businesses need for immediate and strategic decision-making.
Contact JamiQ
BENJAMIN KOE CEO +65 6536 0906 (office) +65 9181 7128 (mobile) [email protected] http://www.jamiq.com 67 South Bridge Road, Level 3 Singapore 058697
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