Jace Tyrrell - Director of Communications New West End Company
Winning West End GoldMaximising Sales & Maintaining Footfall in an Olympic Year
London’s West End
200 million visitors annually spending £6bn a year
Retail property value over £3.5bn with 6.5 million square foot of retail space
120 international brands, 217 flagship stores and over 600 retailers
Research & Insight
Footfall & Sales Data
Detailed Domestic Shopper Insight
Ofice workers
Suburban shopper
Out of Town
Quant itative / Qualitative Aspects
Trends
Average Weekly Flow by Month – August 2011
Average Weekly Flow by Month – August 2011
Footfall in the West End decreased by 14.4% between July and August. There was also an annual decrease of 0.3%, when August is compared to the same month last year.
International Spending – Regent Street
www.newwestend.com/research
Chantell BramleyT. 0207 323 7027 E. [email protected]
Regent Street West End UK
Sales Top 3 Nationalities Sales % vs prior year Sales % vs prior year Sales % vs prior year
China 90% 81% 79%
Russian Fed 127% 32% 36%
Japan 26% 29% 29%
West End 2012 – Business As Unusual
Operations
100 Day Plan – Published December 2012
Red Caps – Visitor welcome and services
Deliveries - understanding and managing the impact of the Olympic Route Network
Travel Advice to Business – help with staff movements during the Olympic period
Visitor Welcome – an opportunity to supplement the current West End information point
A lead role in the Host City Volunteers Programme in the West End
Security & Policy operations lead up and during 2012
West End 2012 – Olympic Year
Marketing & Communications
Preparing West End businesses (Events & Communications)
Proactive media engagement campaign / resources
Driving footfall ‘trough periods’ Pre & Post Games
Maximising global spotlight on West End
Look and Feel across ORB Area
‘Your 2012’ businesses opportunities
Sponsorship partners
Major events (Cultural & Sporting)
www.newwestend.com/2012
Business Briefing: Monday 19 October 8am – 10am
VIP Traffic Free Weekend 2011
Saturday 10 & Sunday 11 December
American Express Headline Sponsorship
UK wide Marketig Campaign
Traditional West End Christmas
West End carol-a-thon
UK & Internatinoal PR Campaign
www.newwestend.com/presentations