Download - It's not eavesdropping; it's listening!
It’s not EAVESDROPPING;
it’s RESEARCH!
Potent methods for using social media to listen to
your target demographic.
#NACCAP2012
Andy Welfle, Reusser Design@awelfle // @reusserdesign
Monday, June 4, 12
“Social media is having conversations with people online.”
—Marta Kagan
WHAT IS SOCIAL MEDIA?
Monday, June 4, 12
“Give the lady what she wants”
—Marshall Field
Monday, June 4, 12
LISTENto your customers!
Monday, June 4, 12
How, if at all, do these tweets help youresearch for your job?
Monday, June 4, 12
• A captive audience• Detailed demographics• A curated space•Well formatted, easy to navigate
• Reach a broad audience• Listening tool as well as
broadcasting• Indexed, searchable terms
(hashtags)
QUANTITATIVE QUALITATIVE
Monday, June 4, 12
Know your keywords!
“going to college” “christian college”
“[your college’s name]”“admissions”
Monday, June 4, 12
What you want to know
What your keywords might be
What people are saying about my institution [your college’s name]
Hopes and thoughts from students about leaving for
college“going to college”
Specific Christian college tweets “christian college”
Monday, June 4, 12
Twitter Lists
Monday, June 4, 12
Twitter Lists
Monday, June 4, 12
Twitter Lists
Monday, June 4, 12
Quantitative Data with Facebook
Monday, June 4, 12
Social Dashboard
Monday, June 4, 12
Monday, June 4, 12
Monday, June 4, 12
Team assignments and internal notes
Monday, June 4, 12
Datamining
Monday, June 4, 12
Monday, June 4, 12
Measuring
Monday, June 4, 12
Monday, June 4, 12
Monday, June 4, 12
Monday, June 4, 12
TIPS• Be vigilant.• Be consistent.• If it requires follow-up, do so in a timely
manner.• Sometimes, passive listening is best.• Get good at filtering irrelevant content.
Monday, June 4, 12
Thank you!
Slideshare.net/ReusserDesign
Twitter.com/ReusserDesign
Monday, June 4, 12