Download - it's not all flash!
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‘it’s not all flash!(or designing and executing effective communication
plans across traditional and digital channels)’
al nunez jr. associate director of
multimedia communicationsadmissions, recruitment & financial aid
cal poly
the online version of this presentation with full multimedia can be found at this url after July 15:
admissions.calpoly.edu/hobsonsu2012/notallflash.html
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where’s cal poly? (video)
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communication flows
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our goals
inform promote encourage change sway or ‘the spin cycle’
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communication plans for discussion
prospective applicant admitted parents alumni ambassadors veterans counselors
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prospective
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prospective
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prospective
initial VIP message (video) p episodes (web series with themed episodes)
(video) dept messages (every undergrad major
represented) campus tours – qr codes check-in grand avenue (web broadcast with themed
episodes) (video)
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samples
(videos to play)
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applicant
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applicant
application received authentication message periodically special notices tour messages application loaded to database (access Uportal)
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admitted
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conversion or the ‘admitted to enrolled gambit’
entire campus effort multitech
letter parents vip page events flow website e-mail drivers gps tour out of state reception chats phone-a-thon phone blasts
continues to first day
department chairs grand avenue special tours qr tour confirmation u portal virtual viewbook e-surveys
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admitted
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samples
(videos to play)
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parents
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prospective parent
information on majors tour registration general campus information
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newly admitted parent VIP page
the letter information gathered
parent bio/demo connection to student established parent comments
vip page (video) out of state receptions special open house meeting orientation programs
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alumni ambassadors
vip page building ambassador pool out of state receptions advancement touch
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how?
the evolution the team the process
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the evolution
300+ letters Brochures Catalogue CD Rom’s Mailers Paper application Printed View Book
Out of state reception Parents VIP page Phone blasts Phone-a-thon QR tour confirmation Social media Special tours U portal Virtual view book Website Phone blasts Phone-a-thon QR tour confirmation Social media Special tours U portal Virtual view book Website
Then Now
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the team
my team (video – true life) equipment
steadicam (video) dolly (video) DSLR
space ‘more with less’ defined (video)
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the process
no committees (allergic) knowing the campus ford tough! initial stage
identify need establish timeline determine content
script wordsmith clever copy
production distribute
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results
applicant pool admitted pool my pool
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what’s in your world?
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evaluationswww.eventmobi.com/HU2012
www.hobsonsuniversity.com/surveys
‘it’s not all flash! (or desining and executing effective communication plans across
traditional and digital channels)’al nunez jr.
associate director ofmultimedia communications
admissions, recruitment & financial aidcal poly
the online version of this presentation can be found at this url after July 15:admissions.calpoly.edu/hobsonsu2012/notallflash.html