IssueOn June 29*, 2009 the City Commission

unanimously said YES to fairness and equality for all people in Kalamazoo when they added gay and transgender people to existing non-discrimination protections in the city. Then a small group of petitions challenged these basic protections and sent them to a vote by the people of Kalamazoo.

*The timeline for passage happened before and after this date…

Ordinance 1856

PLAN: OVERVIEWField Focused

Campaign• List building• Interracial work• Faith outreach• Kalamazoo focused

Field Plan drafted by Jon Hoadley and Trystan Reese

Field Director: Trystan Reese

Targeted Communication

Audience• Appeal to target

audience• Move from YES voters

• Build messaging plan around target audience

• Stay positive

Communication Plan drafted by Christine Callsen

RESULTS12,700 total votes• 7,671 YES votes• 4,732 NO votes

22.8% voter turnout

PLAN: WHAT IT TOOKStaff

• 30 total staff• 783 unique volunteers• 21 steering/advisory committee

members

FieldVoter ID

• Goal: 11,000 YES voters• Actual: 8,104

• 75% high propensity votersGOTV

• Goal: 7,000 phones, 4,000 doors• Actual: 12,000 phones, 5,000

doors

BudgetFinal income – $329,189.19

MediaTotal media buy – $95,516

• Four TV ads produced• Three radio ads produced• Limited earned media