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IN THE FUTUREApple and Microsoft through the next five years.
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APPLE
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Apple Technology to be Released in the Immediate Future• iBooks/ibook Author- allows purchasing of online textbooks at
a reduced price. • iPhone 5- the next generation of the iPhone, release date is
expected to be mid 2012• Includes larger display and advanced Siri.
• iPad 3- the newest version of the Apple tablet set to release in early 2012• Enhanced battery life and greener technology.
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iBooks 2 and iBook Author• Updates e-reader for iOS • Adds downloadable textbooks/ iPad-optimized e-textbooks• Allows for interactive media such as movies, 3D diagrams, and
step-by-step processes • 350,000 downloads in the first three-days• Is this a big concern for online giants such as Amazon?• Threat to market share• Possible “war”
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Three Year Plan
• Expand HDTV and LCD• Combine platforms: ios, appstore• Hardware: iphone, ipad• Content: itunes
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iTV• Features liquid crystal displays and integrated internet content• Consists of an initial production run between 5 to 10 million
units• iCloud for iTV will be overhauled with full screen apps
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What’s Next?
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APPLE: THE FINAL FRONTIER..
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MICROSOFT
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Cloud Computing• Microsoft leading
transition to Cloud• Reduces risk of data
loss• Enables businesses to
effectively distribute data and increase productivity
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Windows 8• Optimized for use
with touchscreen technology and mobile devices• Redesigned user
interface• HTML5 compatible
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Microsoft Surface• Developed via
Microsoft/Samsung partnership• Converted ordinary
surface space into touchscreen device
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Mobile Devices• Partnered with Nokia
to produce current mobile devices• Rumored to be in
negotiations for Nokia’s smart phone division• Currently unlikely
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New Business Plan
• Reduce R&D expenses by decreasing third-party development and programing costs• Continue support for Xbox 360 platform through
2015• Compensate for increased use of mobile devices
instead of PCs• iPad/iPhone being used to do traditional PC
tasks.