Download - Ireland.com
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You are here
Hotel Website Marketing Conference Nov ‘09
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Quick Numbers
Over 500,000 Monthly Unique Visitors
Internationally
Domestically
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Partners
We bring together the country’s biggest providers of tourism, entertainment and local business listings;
Our aim is to enable our users to stay up to date with what’s happening in Ireland and to help them organise their leisure time
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What we’ve learnt
Our hotel bookers usually follow two distinct journeys;
Committed- users are there to book accommodation and use the site to compare
location, price and facilities
Inspired- users are searching for information on events / festivals / activities and
proceed to book a hotel when prompted with an “appealing and easy” option
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Focusing on inspiring
As a media publisher – content is our advantage and somewhere we can add value to the chain
There is a perceived gap for the domestic audience in being made aware of the more niche events around the country
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Integrating Inspiration & Action
We are prompting users with offers and pre-empting the location of our
hotel options via technology
This improved our conversion to sale 5 fold on these pages
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Integrating Inspiration & Action
Incorporate our hotels into the maps of the event to
promote awareness and consideration
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Integrating Inspiration & Action
We are using competitions to drive
inspiration
Bookings are on average 20% up
when we have a hotel competition running
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Our 2010 Plans
Give the country a platform to list their own events (for free)
Utilise this platform to promote events happening within your hotels and in the
local community
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2010 Plans
Create feeds of local entertainment and event listings for hotels to use within their own websites (for free)
Include as a widget on your site or have your own
“Local Events” page
We are looking for partners to trial this in
early 2010
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Our 2010 Plans
Promote an event guide both offline and online integrated ticketing, transport & accommodation data online
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Kieran Harte – ireland.com
Commercial Operations Director
m) +353 8604 76112
Contacts & Enquiries