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Ipsos MORI SlideShare summary of findings & trends
15/10/2014
Q3 2014
Q3 2014
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+9
-2
+7
+19 +15 +15
+20
+33 +40
+64 +66 +65 +66 +62
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Sep-14
HPO – balance of % higher minus % lower (+)
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? [respondents given average UK house price sourced from Halifax HPI]
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
Base: 1,000-2,000 British adults 16+
House Price Outlook trend
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+9
-2 +7
+19 +15 +15
+20
+33 +40
+64 +66 +65 +66 +62
-28 -32
-48
-14
-32
-9 -6
-19
0
+23
+15
+23 +29
+24
-60
-40
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12Mar-13 Jun-13 Sep-13Dec-13Mar-14 Jul-14 Sep-14
HPO
EOI
HPO – balance of % higher minus % lower
EOI – balance of % improve minus % get worse
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Do you think the general economic condition of the country will improve, stay the same, or
get worse over the next 12 months? (EOI)
Source: EOI – Ipsos MORI
(measures in advance of HMCT fieldwork)
HPO and EOI trends
Source: HPO – Halifax/Ipsos MORI Housing Market Confidence Tracker
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+9
-2
+7
+19
+15 +15 +20
+33
+40
+64 +66 +65 +66 +62
18% 13%
10%
24%
15% 11% 13%
21%
30%
41%
51% 56% 57% 53%
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Sep-14
HPO
Sellingsentiment(%)
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to sell a property?
HPO and selling sentiment
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
Selling
sentiment
(% agree good
time to sell)
HPO – balance
of % higher
minus % lower
Base: 1,000-2,000 British adults 16+
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‘Higher’ trends
3%
9%
28% 28%
18%
0
5
10
15
20
25
30
35
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Sep-14
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
% the same
% < 5% higher
% 5 - 10% higher
% > 15% higher
% 10 - 15% higher
Base: 1,000-2,000 British adults 16+
© Ipsos MORI
‘Lower’ trends
0% 1% 1%
4%
18%
0
5
10
15
20
25
30
35
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Sep-14
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
% the same
% < 5% lower
% 5 - 10% lower
% > 15% lower
% 10 - 15% lower
Base: 1,000-2,000 British adults 16+
© Ipsos MORI
-80
-60
-40
-20
0
20
40
60
80Net (±)
Net good time sell
Net good time buy
-43
-63
+18 +17
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to buy/sell a property?
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
-64
+15
-38
+24
-55
+23
-62
+27
Base: 1,000-2,000 British adults 16+
Apr
2011
Oct
2011
Jan
2012
Mar
2012
June
2012
Oct
2012
Dec
2012
+20
-58
+25
-42
Mar
2013
+27
-26
June
2013
Sept
2013
+12
+35
-6
Dec
2013
Buying and selling sentiment
Mar
2014
+24
+25 +34
+25
+5
Jul
2014
+11
+19
Sept
2014
© Ipsos MORI
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for people in general to buy/sell a property?
Good time buy/ good time sell
14% 17% 35%
19%
Buying/selling sentiment combined
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
Base: 2,042 GB adults 16+, 12-23 September 2014
Good time buy/ bad time sell
Bad time buy/ good time sell
Bad time buy/ bad time sell
+3 0 -7 +2
© Ipsos MORI
66%
higher
Regional dimension: house prices
Q. Do you think the average property price in the UK will be higher or lower in 12
months time or will it be the same?
Source: Ipsos MORI for Halifax
68%
higher
6%
lower
GB London
South
England
79%
higher
7%
lower
North
England
79%
higher
4%
lower
Base: 2,042 GB adults 12-21 July 2014, including 330 in London, 374 South England (SE, SW), 545 North England (NW, NE, Y&H) and
300 in the Midlands.
65%
higher
Midlands
5%
lower
7%
lower
© Ipsos MORI
50%
good time
Regional buying sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy a property?
Source: Ipsos MORI for Halifax
GB London
South
England
North
England Midlands
38%
bad time
Base: 2,042 GB adults 12-21 July 2014, including 330 in London, 374 South England (SE, SW), 545 North England (NW, NE, Y&H) and
300 in the Midlands.
55%
bad time
33%
good time
49%
good time
50%
good time
33%
bad time
55%
good time
31%
bad time
38%
bad time
© Ipsos MORI
59%
good time
Regional selling sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to sell a property?
Source: Ipsos MORI for Halifax
34%
bad time
GB London South
England North
England Midlands
53%
good time
70%
good time 50%
good time
Base: 2,042 GB adults 12-21 July 2014, including 330 in London, 374 South England (SE, SW), 545 North England (NW, NE, Y&H) and
300 in the Midlands.
44%
19%
bad time
30%
bad time
43%
bad time 33%
bad time
© Ipsos MORI
PRS rent expectations (PRS renters)
11%
57%
28%
2% 0
10
20
30
40
50
60
Apr-11 Oct-11 Jan-12Mar-12Jun-12 Oct-12 Dec-12Mar-13Jun-13Sep-13Dec-13Mar-14 Jul-14 Sep-14
Q. What do you think will happen to the rents tenants are charged by private landlords that is individuals and
companies in the private sector (i.e. not local councils and housing associations). Taking your answer from
this screen and regardless of whether or not you rent your home, do you think that private rents will be
higher, lower, or will they be the same in 12 months time?
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
Base: c300-400 private renters
% a little higher
% the same
% a lot higher
% a lot/little lower
© Ipsos MORI
57%
47%
39%
29%
22%
19%
10%
7%
5%
4%
2%
2%
Raise deposit
Job security
Household finances
Rising property prices
Availability of mortgages
Concerns - interest rate rises
Fees and costs of buying a house
Shortage of property for sale
Shortage of the right type of property
Level of stamp duty / taxation
Falling property prices
Don't know
Q. Now thinking about the current situation, which 2 or 3 of these, if any, do you think are the main barriers to people in general being able to buy a property?
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker Base: 2,042 GB adults 16+, 12-21 September 2014
Barriers to buying
Change +
+2
-2
+11
+1
0
+1
0
0
+1
-1
-6
-1
© Ipsos MORI
0
20
40
60
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14 Sep-14
% job security % finances % rises in interest rates % rising property prices
% raise enough deposit % mortages % shortage want to live % shortage want to buy
% falling property prices % fees and costs % stamp duty/taxation
Q5. Now thinking about the current situation, which 2 or 3 of these, if any, do you think
are the main barriers to people in general being able to buy a property?
Barriers to buying (trend data)
57%
47%
39%
29%
22% 19%
10%
7% 5%
2%
Source: Halifax/Ipsos MORI Housing Market Confidence Tracker
Base: c.2,000 British adults 16+
4%
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15/10/2014
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