Download - iPhone/iPod touch survey
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved.
August 2008
iPhone/iPod touch survey
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 2
Survey Overview
• Two surveys completed by 303 U.S. physicians and 304 consumers
• Participants downloaded Epocrates Rx for the iPhone/iPod touch within first week of launch
• Surveys completed in August 2008
• Source: Epocrates, Inc. Market Research Panel, 2008
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 3
More than a phone – primary uses of iPhone/iPod touch by physicians
What do you primarily use your device for?*
*Respondents may select up to 3 (excludes responses below 5%)
17%
20%
41%
59%
60%
81%
Multimedia(music/video)
Organize contacts
Maintain calendar
Web access(email/browsing)
Professional apps(e.g. Epocrates)
Phone calls
Epocrates is the most used healthcare application**
**Respondents asked to list top 5 health-related applications used
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 4
Epocrates availability for iPhone/iPod was important to over 70% of physicians
How important was Epocrates availability in your decision to purchase the device?
Not important
17%
Didn't know Epocrates at
the time11%
Very important
36%
Important36%
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 5
Nearly 70% of consumers downloaded Epocrates to monitor their healthcare
Why did you download the Epocrates application?
*Respondents may select all that apply; excludes responses below 10%
11%
13%
17%
23%
67%
It was free
Curious about the app
To use in my job (non-caregiver)
Need to take care of arelative/friend
Want to monitor myown healthcare
Job use examples:
• Dog trainer
• Police officer
• Forensics/criminalist
• Guidance counselor
• Lawyer
Other (fill-in):
• To be able to talk to my fiancé who is a doctor
• To demo it to my doctor
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 6
Majority of physicians use Epocrates daily; half plan to increase use
Once per week5%
Once a day 15%
Several times per week
23%
More than 3 times per day
26%
2-3 times per day31%
Since download, how often have you used Epocrates?
How often do you anticipate using it in the future?
Less1%
More51%
Same48%
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 7
35% of consumers report using Epocrates several times per week
1 or more times per day
7%
Several times per week
35%
Haven't used it yet4%
Once per week54%
Since download, how often have you used Epocrates?
How often do you anticipate using it in the future?
Less5%
More31%
Same64%
Primary reasons for less - Don’t have a need for the info - Written for healthcare professionals
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 8
Majority of physicians use their iPhone during a visit; increases patient confidence
No, but plan to
7%
No15%
Yes78%
Have you used your iPhone during a patient visit?
24%
32%
39%
66%
No response
Curious about whatI'm doing
Admiration for usingthe latest "cool"
technology
Confident I'mchecking
information
How would you characterize patients’ reaction to you using Epocrates and the
iPhone during their visit?*
*respondents may select all that apply
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 9
44% of consumers report feel more confident with their provider using Epocrates
If provider used Epocrates, how would that impact your confidence level?*
No opinion17%
More confident
44%
Same level of confidence
39%
*0% select “less confident”
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 10
Epocrates’ prescribing and safety info most used features by physicians
15%
15%
15%
16%
27%
39%
56%
Drug pricing
Pill ID
Pill pictures
Safety/monitoringinfo
Interaction checker
Adverse reactions
Drug dosing
What are the features you have used the most in Epocrates so far?*
*Respondents may select up to 3; excludes responses above10%
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 11
Physicians share information about drug reactions, safety & interactions with patients
15%
35%
39%
45%
45%
60%
Health plancoverage
Pill pictures
Drug pricing
Drug interactions
Drug safety info
Adverse reactions
What information are you most likely to share with patients when you are using Epocrates?
*Respondents may select up to 3
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 12
Consumers use Epocrates for drug safety and identification
23%
33%
61%
62%
69%
Drug dosing
Safety/monitoringinfo
Pill identifier
Adverse reactions
Drug interactionchecker
What are the features you have used in Epocrates so far?*
*Respondents may select up to 3; excludes responses below 10%
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 13
>65% of consumers have/will recommend Epocrates to their healthcare provider
Yes21%
No, but plan to
45%
No34%
Have you recommended Epocrates to your physician or
other healthcare provider?
Yes24%
No, but plan to
32%
No44%
Have you ever talked to your healthcare provider about info
you found in Epocrates?
“My roommate had a bad allergic reaction to a drug. We contacted her doctor with Epocrates’ information and he changed the medicine.”
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 14
Over 90% of physicians believe providers should use a reference like Epocrates
Do you agree that all healthcare professionals should use a clinical reference such as Epocrates?
Somewhat agree
6%
Disagree1%
Strongly agree70%
Agree23%
“Epocrates is so important to my clinical practice that I dread
being without it.
It seems impossible that anyone could remember all drug
interactions, even for frequently used drugs.”
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 15
85% of consumers believe all healthcare providers should use a reference like Epocrates
To what degree do you agree that all healthcare professionals should use a clinical reference such as Epocrates?
No2%
Yes85%
Don't know13%
Reasons why:
• It never hurts to double check yourself. Ever watch “House”?
• It could quickly prevent a mistaken prescription
• No one can remember everything all the time!
• I would have serious concern for a healthcare professional who did not use the most recently updated medical information available to him/her
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 16
Survey Background - physicians
• Survey includes 303 U.S. physicians who use Epocrates software
• Downloaded Epocrates Rx for the iPhone/iPod touch within first week of the product launch
• Apple devices owned by participants– iPhone = 93%
– iPod touch = 12%
• Survey completed in August 2008
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 17
Music applications – top downloads for physicians
What non-healthcare related applications do you use the most on your iPhone/iPod touch?
• Pandora
• Weather bug
• Sports tap
• Shazam
• New York Times
• AOL Radio
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 18
Survey Background - Consumers
• Survey includes 304 U.S. consumers who use Epocrates – Male: 80%
– Female 20%
• Downloaded Epocrates Rx for the iPhone/iPod touch within first week of the product launch
• Apple devices owned by participants– iPhone: 78%
– iPod touch: 17%
– Both: 5%
• Survey completed in August 2008
CONFIDENTIAL AND PROPRIETARY © 2008 Epocrates, Inc. All rights reserved. Slide | 19
>50% of consumers prefer Epocrates iPhone version over health websites
15%
19%
29%
32%
76%
Don't use healthwebsites
National Institutesof Health
Mayo Clinic
Epocrates Online
WebMD
What health websites do you use for healthcare information?
*respondents may select all that apply; excludes responses below 10%
Do you prefer the information in Epocrates on your iPhone to the
websites you selected?
No4%
Yes52%
Not sure yet
44%
“I don't always have a computer at hand, but my iPhone is always with me.”
“The interface and information supplied is far superior.”