Download - Ipadio presentation for thupr
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The Good, the Bad and the Ugly of Social Media
or…..The 72 hour window of
compassion
Dr Mark K. Smith, CEO ipadioFeb 2011 (April 2010)
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Who the hell is he (www.ipadio.com/ugly)?
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• Flicker: 2004 >4,000,000,000 images
• YouTube: 2005 20 hours of video a minute
• Facebook: 2005 350,000,000 active users
• Twitter: 2006 100,000,000 active users
• Google: 2009 Real time search
• ipadio: 2010 2,000,000 sessions
ipadio is: a means of live streaming telephony from any telephone anywhere in the World
The rise and rise of social media (04/10!):
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• Campaigning organisation
• Development work
• Emergency response
Case study - Oxfam:
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Some statistics:
• 15 broadcasts
• 3-7 minutes long
• Satellite phone, mobile, skype
• 180,000 + requests for the player
• Viral
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What did they do that was so special:• Reacted fast
• Responded in real time
• Cross posted to social media (Facebook, Twitter)
• Embedded broadcasts
• Press release – Reuters, The Times, Guardian, Toronto Sun, Indian Times etc etc
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Source: ipadio overall traffic volumes (daily sessions)
Some facts #1:
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Some facts #2:
Source: Oxfam player requests (embeds etc)
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Some facts #3:
Source: Google insights (term Oxfam)
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Some facts #4:
Source: Alexa 1.7m links to 29th Jan 2010
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Twitter – part of the game?
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The good:
• Real-time wins
• 72 hours window of compassion?
• Work with community
• Simple steps = major rewards
• Quantifiable only if you measure
• Fast
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Real time wins
Second conclusion:
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Lessons learned in Social Media:
• Don’t ignore it – the conversation has already begun
• Be open – all that is digital will be online......
• Monitor – keep an eye and an ear out
• React – behave as you would want others to behave to you
• Be fast – it’s easier to stop an avalanche if you catch the snowball
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The Good, the Bad and the Ugly of Social Media
or…..The 72 hour window of
compassion
Dr Mark K. Smith, CEO ipadioFeb 2011 (April 2010)