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IP: All of your business!
- safeguard and protection IP at IHC Merwede -
European Workshop IPR, 04 February 2010
Jaco van der Hoeven - IP Support Center / IHC Merwede
This document remains the property of IHC Merwede B.V. All rights reserved.
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Intro
Question: who deals with IP at this moment?
'I don't create innovations, I am just doing my work'
'Intellectual Property = patent'
'What's new? All innovations are based on existing knowledge!'
'The other party pays, why should he waive the ownership of IP?'
...
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Intro: climbing on the leader's shoulders
Comparison Albert Heijn and othertrade mark, source: www.nos.nl
Comparison design Zwart&Jansma andHolland Railconsult, source: Zwartbol lawyers
But, not only external parties are confronted with this...
JONGIHC Merwede
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Why presentation about IP?
IP=strategic product
Relation with nearly all disciplines: commercial, technical, legal, financial, organizational structure
Riskmanagement
Solid IPR-vision and -position is essential for times of internationalization
Awareness - inside AND outside
Infringement shipbuilding IP: not as visible as many consumer goods (e.g. LEGO), but has much impact
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What is IP and IPR?
IP = property created by execution or purchase an intellectual activity/knowledge and concerns a.o.:
• drawings / designs
• calculations / designrules
• reports / test results
• tradenames
IPR = the right of exclusive use of IP by:
• registration - patent, trademark, design, domainname
• claim legal right - copyright, databaseright
• contractual statements - know-how
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The value of IP
Competitive profit leading to Win-Win relation:
• customer gets product with added value
• better margins & technological advantage
Innovative product Basic product
fuel
maintenance
personnel
depreciation
customer's earnings
value added knowledge/IP
exploitationexploitation
operator's profit
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Every contact carries IP (depends on organization structure)
Externalsupplier
internalIP rules
BU
- yard
- engineering
- parts
- consultancy
- production
Internalsupplier
CustomerEngineering
Sales
Service
Purchase
R&D
Class
Supervisoryteam
Marketing
Fabrication
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Embedding IP at IHC Merwede
Internal rules
• Organizational structure (IHC Merwede - several BU's)
• Essential regulations for streamlining IPR-issues
• Specific appointments (e.g. IP-budgetplan incl. valorization)
• Dedication specific IP-department
IHC Merwede:
• Steering group IP
• IP Support Center at MTI Holland B.V.
• and ALL EMPLOYEES deal daily with IP...
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Daily dealing with IP
Working with 5 P's:• Promote - awareness, use of available knowledge(tools)
• Put down - registration of unique knowledge and knowhow
• Protect - patent, trademark, design, (confidentiality)agreement, keep in the black-box
• Profit - sell and buy of licences, learning from others
• Police - being on the alert on infringement of our IP
Or in German and Dutch:Anregen , Aufzeichnen, Absichern , Ausnutzen, Aufsicht führen
Bevorderen, Beschrijven, Beschermen, Benutten , Bewaken
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Promote and put down IP
Get IP in the heads
• awareness campaign and recurrent training
• intranetwebsite
• internal WIKI-page
Many options for description
• IP archive for the entire company
• database of IHC Merwede's products and services
• qualification of knowledge and products in a 'starsystem'
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Daily protection of IP
note: 100% risk cover isn't realistic
IP claims in contracts• property
• confidentiality
• licence
Sell & Purchase of IP sensitive products & services• components (e.g. cylinders)
• foundry
• turning shop
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Daily protection of IP (2)
Production & use IP sensitive data• drawings
• measurement reports
• software (source code)
• trademarks (HYDROHAMMER®)
Registration of IP productions• patent
• trademark
• design
• domainname
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Make profit with IP: f.e. innovationbox (NL)
Dutch governmental regulations for stimulation innovation and R&D activities
• lower tax on profits (5% instead of 25,5%)
• inventive steps: patent R&D-cost
Simple example:
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Protection of IP
• Take care for knowledge-picking via various channels,f.e. a tour of:• System supplier and/or
• Component supplier and/or
• agent
• Your order/transfer of IP can damage other parties IP-interests
• Communicate agreed IP-terms & conditions
• Service engineers and salesman: Keep an eye on IP-piracy!
Our IP: None of your business!
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IP Support Center - MTI Holland
• Standard documents(IP Terms & Conditions, confidentiality agreements, copyrightclause, decision making of IP-registration)
• IP Handbook incl. guidelines
• General & Dedicated IP-training
• Legal support (in cooperation with legal counsel)
• Registration & Searching patents and trademarks
How do we support IHC Merwede?