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Introduction to Dell
Mihai GuranCountry Manager – Bulgaria & Romania
Sofia, September 4th, 2009
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Facts about DELL
STATE OF THE INDUSTRY
OUR VISION TO SIMPLIFY IT
KEY INITIATIVES
DELL PRODUCT LINES
– GET IT FASTER
– RUN IT BETTER
– GROW IT SMARTER
2DELL CONFIDENTIAL
PR
ES
EN
TA
TIO
N A
GE
ND
A
AGENDA
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FOUNDED IN 1984 FOUNDED IN 1984 by Michael Dell
Pioneered DIRECT MODELDIRECT MODEL, the revolution at the heart of our ever-evolving business
NO. 34 NO. 34 on the Fortune 500
A direct partner to businesses and consumers that delivers INNOVATIVE INNOVATIVE TECHNOLOGY TECHNOLOGY and services that customers can trust
WHO WE ARE
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25 Years $61bn
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WHERE WE ARE
Eldorado Do Sul, Brazil
Xiamen, China
Penang, Malaysia
Nashville
Winston-Salem
Limerick, Ireland
Americas Regional offices:Argentina Brazil Canada Chile Colombia Mexico Panama Puerto Rico
APJ Regional offices:Australia
China Hong Kong
India Indonesia
Japan Korea
Malaysia New Zealand
Singapore Taiwan
Thailand
EMEA Regional offices:Austria Belgium Czech Republic Denmark FinlandFrance
MoroccoNetherlands Norway Poland Russia Portugal
Bracknell, UKBracknell, UK
SingaporeSingapore
AustinAustin
Germany Greece HungaryIreland Italy BulgariaRomania
Scotland Slovakia South Africa Spain Sweden Switzerland United Arab Emirates
HeadquartersHeadquartersManufacturing Facility
Lodz, Poland
Chennai, IndiaChennai, India
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Every Fortune 100 company does business with Dell.
We’ve been the No. 1 PC supplier to U.S. SMBs for 10 years running.
We’re the #1 PC provider in the U.S. & #2 worldwide.
We’re the preferred desktop & laptop of companies in U.S. & Europe.
We ship ~140,000 systems per day (more than 1/second)
24 of the world’s top supercomputers run on Dell.
The 10 largest U.S. companies run on Dell.
The top 6 Internet service companies run on Dell.
The top 5 U.S. commercial banks run on Dell.
DID YOU KNOW…
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OUR BEST PRODUCT LINE-UP EVER
Next-GenerationServices Software
Dell/EMC & EqualLogic
Storage
Precision Workstations
Precision Mobile
Workstations
PowerEdge Servers
Latitude XT Tablet
Latitude Notebooks
InspironDesktops & Notebooks
XPSNotebooks
Studio Hybrid Desktops
OptiPlex Desktops
Inspiron Mini
VostroDesktops & Notebooks
Studio Notebooks
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ENTERPRISE = 80% OF REVENUEGLOBAL CONSUMER MAKES UP 20%
CONSUMERCONSUMER
ENTERPRISE
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The context change
DELL CONFIDENTIAL 9
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10Source: http://www.marketwatch.com/news/story/forrester-impact-economic-downturn-tech/story.aspx?guid=%7B6DFEFA60-5E84-49E9-811F-38B68BC02B47%7D&dist=hppr
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11Source: http://www.marketwatch.com/news/story/forrester-impact-economic-downturn-tech/story.aspx?guid=%7B6DFEFA60-5E84-49E9-811F-38B68BC02B47%7D&dist=hppr
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OUR THREE IMPERATIVES
12
TRANSFORMATION TO SOLUTIONS. 2
EMBRACING THE CHANNEL.3
1COMPETITIVE COST STRUCTURE.
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DELL CONFIDENTIAL
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14
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WE DISRUPT MARKETS
15
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WE DISRUPT MARKETS
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Our vision: SIMPLIFY IT
• 100% tested and validated factory configurations
• Greatest degree of customization in the industry
• Most streamlined & eco-friendly packaging
• Lowest deployment effort and cost
• 100% open systems management strategy
• Fewer Image impacting changes compared to HP and IBM
• Ultimate managed and support services
• Superior value, performance and productivity
• 100% standards-based approach with no lock-in
• Greatest range of scalability and ease of upgradeability
• Greenest technology company on earth
• Exclusive IT simplification index and assessment
GET ITFASTER
RUN ITBETTER
GROW ITSMARTER
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19
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20
30%INNOVATION
70%MAINTENANCE
DISCRETIONARY IT SPEND
NON-DISCRETIONARY IT SPEND
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DELL CONFIDENTIAL 21
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GET IT FASTER
RUN IT BETTER
GROW IT SMARTER
RECLAIM TIME, MONEY AND PEOPLE
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Why Dell?Dedicated partners, part of Dell virtual team (the best) price performance – hardware products (the best) price performance – services Relevant & up-to-date product and servicesFull range of product and services (one stop shop)
You can make a profit by selling Dell products !
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Bulgaria Network
LDC
PUDO
FSL
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DELL COMMERCIAL NOTEBOOKSMAXIMISE PRODUCTIVITY AND LOWER TCO
26
VOSTROTMVOSTROTM
LATITUDETM
PRECISIONPRECISION
Technology solutions and expertise committed to your small business success
Superior manageability and security with uncompromised productivity to deliver the best return for your IT spend
Optimisd and certified for high performance needs
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DELL POWEREDGE LINEUPR
AC
K S
ERVE
RS
TOW
ER S
ERVE
RS
BLA
DE
SER
VER
PowerEdge R6101U/2S/6 Drive
Quad Core Xeon 5500
PowerEdge R7102U/2S/8 Drive
Quad Core Xeon 5500
PowerEdge T6102S/8 Drive
Quad Core Xeon 5500
PowerEdge 29702U/2S/8 Drive
Up to 6 Core Opteron
PowerEdge R2001U/1S/ 2 Drive
Quad Core Xeon
PowerEdge R9004U/4S/8 Drive
Up to 6 Core Xeon
PowerEdge T1051S/2 DriveOpteron
PowerEdge M1000e2P/4P
8/16-blade Quad Core Xeon 5500
or 6 Core Opteron
PowerEdge T3001S/4 Drive
Quad Core Xeon
PowerEdge R3001U/1S/ 2 Drive
Quad Core Xeon
PowerEdge R8052U/2S/2 Drive
Up to 6 Core Opteron
PowerEdge R9054U/4S/8 Drive
Up to 6 Core Opteron
PowerEdge T1001S/2 Drive
Dual Core Xeon
PowerEdge T4102S/6 Drive
Quad Core Xeon 5500
PowerEdge R4101U/2S/4 Drive
Quad Core Xeon 5500
PowerEdge T7102S/8 Drive
Quad Core Xeon 5500
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DELL STORAGE OPTIONS
TL2000TL4000
AX4-5MD1000/MD1120
MD3000/MD3000i
ML6030
Dell | EMC CX4-960Dell | EMC
CX4-120
PS6500
NX3000NF100 NX4
BLOCK STORAGE
FILE STORAGE
DATA PROTECTION
RD1000
ML6020
ML6010PV124T
NF600
Dell | EMCCX4-240
Dell | EMCCX4-480
PS6000
Dell EqualLogic iSCSI Solutions
Dell | EMC Fibre Channel Solutions
Dell | PowerVaultSolutions
Windows Based NAS EMC Celerra Based NASDell Network File Appliances
Dell PowerVault Media Based Solutions
Dell Backup Appliance
DL 2000 Symantec Edition DL 2000 CommVault Edition
PS4000
POWERVAULT
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DELL | EMC STORAGE FAMILYPe
rform
ance
Expandability
• 5 to 480 Drives• 16GB memory• 10 UltraFlex modules• Flash Drives (SSD)• FC & iSCSI
• 5 to 960 Drives• 32GB memory• 12 UltraFlex modules• Flash Drives (SSD) • FC & iSCSI
• 4 to 60 Drives• 2 GB cache• 4 x FC or iSCSI• SAS/SATA disks
CX4-960
CX4-480
• 5 to 240 Drives• 8GB memory• 8 UltraFlex modules• FC & iSCSI
CX4-240
AX4-5
• 5 to 120 Drives• 6GB memory• 6 UltraFlex modules• FC & iSCSI
CX4-120
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OUR BEST PRODUCT LINE-UP EVER
Next-GenerationServices Software
Dell/EMC & EqualLogic
Storage
Precision Workstations
Precision Mobile
Workstations
PowerEdge Servers
Latitude XT Tablet
Latitude Notebooks
InspironDesktops & Notebooks
XPSNotebooks
Studio Hybrid Desktops
OptiPlex Desktops
Inspiron Mini
VostroDesktops & Notebooks
Studio Notebooks
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Dell welcomes
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DELL SIMPLIFY IT&