Social MarketingLunch & Learn Workshop
Lots of potential customers
40 million users:
1. Facebook (33m/750m) – Accessible
2. Twitter (34m/250m) – Older 35-40
3. Linkedin (11m/110m) – Male
4. Pinterest (10m/ 85.5m) – Affluent
5. Google+ (500m) – Presence
6. Instagram – Growing
Global stats from eBizMBA July 2013 (live tracking)
Shed load of tools!
Touchpoints
Golden Rules
• Be honest & consistent
• Share
• Listen
• Inspire
• Learn
Before you get started…
Where to start
I have video…
• Upload to YouTube
• Post on Facebook
• Signpost from Twitter
• Blog about making video
• Stills on Instagram/Flickr
• Preso of stills on Slideshare
• Brag about it on LinkedIn
Marketing’s Big Secret
Read & listen(before you share)
• Blog:content
• Linkedin:credentials
• Twitter:signposting
If you had an hour…
3 – 6 months, for an hour a week:
More website traffic
Improved SEO
Useful customer feedback
Interest from partners & prospects
‘Free’insight
Improved staff engagement
What could it do for you?
Can I show you how easy it is?
• Thank (Twitter)
• Recommend (LinkedIn)
• Video testimonial (post on YouTube)
• Slideshare (share presentation)
• Blog… (I’ll send you the link)
Let’s play