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CBMT 2103 INTRODUCTION TO MULTIMEDIA TECHNOLOGY
MAY 2009 SEMESTER
NAME :
MATRIC NUMBER :
PROGRAM :
LEARNING CENTRE :
TUTOR :
EMAIL ADDRESS :
PHONE NUMBER :
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QUESTION 1
PATTERNBLOCKS3
Description
Title : PatternBlocks3
Producer : Gingerbooth.com
Address : 633, Longfellow Drive, Branford, CT 06405 USA
Users : Younger generation (kindergarten)
Topics : Early mathematics
Cost : Free (available online)
Reference : http://gingerbooth.com/flash/patblocks3/patblocks3.html
Objectives
The stated objectives of this program are to teach basic mathematics in such a
way that no prior knowledge of computers is required and to provide learners with
confidence in the use and understanding of a hands-on simulator.
Content Description
This program offers great fun for early learners in mathematics. Within this area,available options include the following modules: File, Examples, and Help.
Within these modules, the sub-area will range from creating new design, to
sample designs available, and also guidelines in creating the designs. It is
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designed in way that follows a 3-step process: principles are introduced and
illustrated, learners work through the sample designs, and exercises built upon the
sample designs.
Content Evaluation
This program, when used in the companionship of parents or teachers, offers a
correlation with modules that were taught in preschool curriculum. Information is
clearly presented in the tutorial format through the Help module and sequencing isappropriate. Liberal use of well-illustrated examples combined with learners
interactions and subsequent step-by-step guidelines result in appropriate learning
experience to meet the stated objectives.
Technical Design Description
Neither sound nor inverse lettering are used, however color and graphics are used
to draw attention to educational purpose.
Technical Design Evaluation
Displays are appropriate, uncluttered, consistent and easily interpreted. Speed of
access is dependent upon network speed but is generally satisfactory. Below are
several screenshots of the courseware:
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Figure 1 This is the Title for a menu to set design info title, author, notes.
Saving a file brings up the same menu.
Figure 2 the File menu is used to save the work and manage saved files.
File | Open brings up a list of files saved before via File | Save.
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File | Save saves the design to the local computer.
File | Email sends a picture, plus a link so the To: addressee can edit a copy of thedesign. This saves the design to the webserver, but never stores the email
addresses.
File | New begins a new design. Examples | Blank does this, too.
File | Delete deletes the current open design.
File | Save As Picture saves a snapshot of the design.
File | Print was found to not working as yet. Instead use Save As Picture, and
print that file.
Figure 3 - Examples is a list of already-made designs to load. Learners can use
Examples | Blank (or File | New) to start a new design. Help is a menu of help
topics.
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Figure 4 this is an example of a background of jelly beans that was set with the
desired background color and pattern. When the background box was clicked, it
opens up a bigger Background menu as shown. In there, learners can select the
desired background patterns and colors based on the classification provided.
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Figure 5 in painting shapes, learners can drag and drop the shapes to the
drawing area. Shapes will snap together at corners. The action to rotate is by just
clicking, and moving by dragging the mouse. Colors of the shapes can also be
chosen from the color slab as Figure 6 below:
Summary Statement
This program is generally a good learning package which learners should be able
to operate independently (provided there is an overview by teachers or parents,
prior to the usage). It requires only Internet access with very minimum hardware
specifications.
A. Create a table to compare TWO types multimedia authoring software of
your choice based upon the features of each software, system requirements
and price.
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For this assignment, I have chosen the courseware titled Adobe Captivate,
manufactured by Adobe and Camtasia Studio by TechSmith.
Adobe Captivate courseware can help rapidly author professional eLearning
content with advanced interactivity, software and scenario simulations, quizzes,
and other engaging experience, with no programming or multimedia skills
required.
Adobe Captivate (formerly RoboDemo) is an electronic learning tool for
Microsoft Windows which can be used to author software demonstrations,
software simulations, branched scenarios, and randomized quizzes in .swfformat.
It can also convert Adobe Captivate generated .swf to .avi which can be uploaded
to video hosting websites. For software simulations, Captivate can use left mouse
clicks, key presses and rollover images. Adobe Captivate 3 cannot simulate right
mouse clicks without editing the files that are generated, but with Adobe
Captivate 4, this is now possible.
Captivate builds and edits interactive software demonstrations, simulations,
podcasts,screencasts, games, program demos and lessons. For software demos, it
can either record in real time or use an event-based screen capture that snaps a
sequence of still images and then builds mouse movement simulations to create
the appearance of a running program. By using Adobe Flash Tweening
technology, Captivate is able to create screencasts in a much smaller filesize than
needed for a real full-motion screen capture movie.
Captivate users can edit Captivate presentations to add captions, clickablehotspots, text entry boxes, rollovers, videos, etc. Authors can edit the content
(including mouse pointer path, position, image) and change the timing for each
item to appear and disappear. The hotspots can branch to other slides in the
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presentation, or to outside webpages. E-learning authors can also provide multiple
levels of feedback using multiple interactions per slide.
Its competitor, which is the Camtasia Studio. Quoted from Wikipedia, Camtasia
Studio is a screen video captureprogram forMicrosoft Windows. It is published
byTechSmith. The user defines the area of the screen or the window that is to be
captured before recording begins; it is also possible to capture the entire screen
area. You can also talk, and use a videocam.
The first new thing which caught my attention in Camtasia 6 was something
called SmartFocus. This is a tool which, in effect, gives you a virtual
cameraman that follows your screen activity and automatically zooms in on the
areas of interest. SmartFocus can be applied when you edit a previously recorded
movie. This means that you can record a large area of the screen and then let
SmartFocus produce a version of the movie in which your actions are tracked. As
you move around the screen, the movie will zoom in on any areas of interest. You
dont have to use SmartFocus if you dont want to. However, as a way of
cramming a large-screen recording into a small-screen playback area (say forWeb viewing), this is incredibly useful.
In terms of functionality, I really dont have any major criticisms of Camtasia 5.
My main gripe is that the sound tends to break up a bit when played back in the
editor. This can make it difficult to do precise editing based on the soundtrack.
This does not affect the quality of the sound in the finished movie, however. In
addition, I think there is scope to make Camtasias various component parts more
tightly integrated. There are separate applications for making menus of various
sorts and editing audio. Even though Ive used Camtasia quite a bit over the years,
I still dont know my way around all the Camtasia applications. If all these
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standalone applications are really needed (and I am not entirely certain that they
are), Id like to see them integrated into the main editing environment.
The comparisons by specifications between these two can be seen in table below:
Software Camtasia Studio Adobe Captivate
Latest stable version 6.0.2 4
Latest release date 2009, 01/06 2009, 01/20
OS Windows Windows
Software license Proprietary Proprietary
Open source No No
Price USD 299 USD 799
The comparisons by features between these two can be seen below:
Software Camtasia Studio Adobe Captivate
Open source No No
Audio recording Yes Yes
Whole Desktop Yes N/A
Full Screen OpenGL Yes N/A
Full Screen DirectX on
Win32Yes N/A
QUESTION 2
a. Definition of Multimedia
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Multimedia is simply multiple forms of media integrated together. Media can be
text, graphics, audio, animation, video, data, etc. An example of multimedia is a
web page on the topic of music that has text regarding the composer along with an
audio file of some of his music and can even include a video of the music being
played in a concert.
Besides multiple types of media being integrated with one another, multimedia
can also stand for interactive types of media such as video games CD ROMs that
teach a foreign language, or information kiosk at KL Sentral. Other terms that are
sometimes used for multimedia include hypermedia and rich media.
Multimedia has become a huge force in our culture, industry and education.
Practically any type of information we receive can be categorized as multimedia,
from television, to magazines, to web pages, to movies, multimedia is a
tremendous force in both informing the public and entertaining us.
Advertising is perhaps one of the biggest industry's that use multimedia to send
their message to the masses. Where one type of media, let's say radio or text can
be a great way to promote an item, using multimedia techniques can significantly
make an item being advertised better received by the masses and in many cases
with greater results.
Multimedia in education has been extremely effective in teaching individuals a
wide range of subjects. The human brain learns using many senses such as sight
and hearing. While a lecture can be extremely informative, a lecture that
integrates pictures or video images can help an individual learn and retaininformation much more effectively. Using interactive CD ROM's can be
extremely effective in teaching students a wide variety of disciplines, most
notably foreign language and music.
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b. Online Shopping
Quoting from Wikipedia, Online shopping is the process consumers go through topurchase products or services over the Internet. An online shop, eshop, e-store,
Internet shop, webshop, webstore, online store, or virtual store evokes the
physical analogy of buying productsorservices at a bricks-and-mortarretaileror
in a shopping mall.
The metaphor of an online catalog is also used, by analogy with mail order
catalogs. All types of stores have retail web sites, including those that do and do
not also have physical storefronts and paper catalogs. Online shopping is a type of
electronic commerce used for business-to-business (B2B) and business-to-
consumer(B2C) transactions.
From the point of view of shoppers, the internet has introduced some significant
changes to the selection and buying process, including far greater ability to search
for and buy products from anywhere in the world at any time of day; as well as
easier and more rapid access to large volumes of information on products to
inform their choice.
Area Advantages Disadvantages
Search and
choice
People can shop at any time
and
from any location, including
home
People may find it hard to
process large volumes of
information
Shoppers can access
previously
remote sellers
Consumers may need to invest in
technology if they shop from home,
as well as develop new skills
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High speed information
flows can
reduce search and switching
costs
Methods of search and how
results are ranked, including paid
for prominence and inclusion,
may not always be clear
Search intermediaries such
as search
engines and price
comparators can
provide rapid access to large
numbers of retailers and
products
People can access
information on
multiple items, including
user
reviews and forum
discussions
Interactivity
Payment details can be
stored,
reducing future transaction
costs
As with other distance channels,
lack
of physical interaction may make it
harder to assess products, build trust
and achieve redress. Buyers need to
trust that remote parties will treat
their personal details securely
Buyers can leave feedback
andshare their views with
others
Many other parties may be involved
in addition to buyers and sellers(such
as ISPs, search engines, product
comparison sites, payment
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providers,
delivery companies). This may lead
to
complications in the transaction
After-sales service (such as
manuals) can be provided
online
Shoppers preference for ease of
transaction might limit switching
between retailers
Delivery
Consumers do not need to
leavehome to shop or take
delivery
For delivered goods, shoppers
have to wait rather than being
able to take the good awayimmediately. For some products
(such as medicines) this may not
be convenient
Buyers can sometimes track
deliveries
As with other distance sales
channels, buyers are reliant on
effective delivery and need to
make arrangements to receive
goods problems with delivery
can create hassle
Some goods can be
delivered
instantly, such as downloads
or
e-tickets for travel
A variety of delivery
choices are
often offered such as in-store
collection or collection at a
Post
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Office, along with services
suchas gift wrapping
There are advantages and disadvantages of online shopping on traditional stores
and shopping malls.
Area Advantages Disadvantages
Search and
choice
Sellers can reach a large
number of
customers, irrespective
of location
Businesses need to invest in
equipment, connectivity and skills
Sellers may include a
greater variety
in their online catalogue,
as there is
no need for showrooms
A lack of physical presence mean
advertising and branding are likely
to be more important
Sellers may include a
greater variety
in their online catalogue,
as there is
no need for showrooms
Low search and selection costs
for buyers may mean low
retention rates
Sellers can quickly and
cheaply
change prices and other
details
Interactivity
Sellers can receive
payment from
customers quickly
Bad publicity may spread more
quickly, so brands may be more
fragile
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Companies can react
quickly to their
customers needs or
concerns
The increased importance of
branding may require substantial
spend on marketing
Collected data can allow
targeted
advertising and tailored
offers
Delivery
Businesses can easily set
up,
without the need for
physical retail
outlets (although they
may still
require a means to store
and
distribute goods)
As for other distance sales
channels, companies are reliant
on effective logistics as well as
delivery providers
Businesses that only sell
online
(pure players) can locate
in cheaper
areas, reducing their
costs
Distribution costs are
low for
products delivereddirectly over the
internet (such as e-
tickets)
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Real time matching of
supply and
demand may reduce
inventory costs
c) Give example of how multimedia has affected or influence:
i) Your local community
Multimedia, since its introduction to the local community many years back, has
been here to stay for sure. The development of the town from being difficult to
access to how people do their groceries have changed in numerous ways.
One example is on the learning industry. Students are spoiled with options when it
comes to education. During those years when we were in school, the only source
of education is books. We might have the experience to search high and low for
the right book to furnish our learning period. We seek information from various
hardcopies, and we need to search page by page. With the evolution of
multimedia, we have the beloved Internet as our best friend. We also have theaccess to numerous types of multimedia, from CD ROMs to conference papers
from the countries in the world.
Another example is on the news. With the presence of multimedia, news are
communicated easily and speedier than before. We do not need to wait for days
before news from the other parts of the world, or even Kuala Lumpur, to reach us
here in the northern region. We can get them in real-time. A good example is on
the news of the breakout of the Influenza A H1N1 virus. By easy access of the
information, we can get our own country and community to get ready and get
prepared for whats to come.
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Theres a downside to it though, since rumors can spread at the same speed as
well with the arrival of multimedia.
ii) Your personal life
I am part of the community, so the influence of multimedia covers the range of
the influence to the community as well. However, what interest me most is how
easy it is now, with the help of multimedia, for me to get access to numerous
information on items to shop! From variety of websites to browse, to samples and
presentations from the merchandiser, I am spoilt by choices, in which the pocket
will suffer. To my opinion, multimedia has cost me dearly, and money has
become a necessity to accommodate to the uprising technology market.
REFERENCES
1. Multimedia, Making It Work, Seventh Edition, Vaughan,Tay, McGraw
Hill, 2008, USA
2. www.wikipedia.org
3. The Cambridge Handbook of Multimedia Learning, Mayer, Richard,
Cambridge University Press, 2003, New York
4. www.adobe.com
5. http://www.techsmith.com/camtasia.asp
6. http://gingerbooth.com/flash/patblocks3/patblocks3.html
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