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14. Juni 2016 #deloittegng
Grab ‘n Go: Session 9
Internet of Things som
innovationsdriver
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En ny it-revolution banker på døren….
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…og IoT forventes af bryde igennem i 2016
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Men vent… har vi ikke hørt det før?
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5
Vi er bombaderet af nye teknologier
Unmanned travelEnergy and storageAdditive manufacturing
BioinformaticsRoboticsAI / VR Cryptocurrencies
Internet of Things
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6
Hvor langt er vi kommet med IoT…
Skuffelse
Kaos
Vi er her !
100 8
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7
18,446,744,073,709,551,615
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8
Der er noget på vej...
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Og det bliver stort
Gartner
50milliarder
2020
installerede IoT enheder
• Mobile devices
• Wearables
• Vehicles
• City and road infrastructure
• Home infrastructure
• Industrial equipment and machinery
• Consumer products
I dag
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Agenda
IoT…
en introduktion
En fælles
referenceramme
Case
Hvordan kommer
man i gang?
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IoT…
en
introduktion
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12
Et eksempel…
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En fysisk
komponent
En smart
komponent
Forbindelse
Men hvad er det egentlig?
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Skal vi kigge på det…
Information Management
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Moderne fabrikker
10.000 sensorer
Operationel status
24/7 data Temperatur
Fugtighed
Lufttryk
Decibel er én type data der kan opsamles…
Moderne fly
½ TB pr. flyning5.000 sensorer
i motoren
Flye tilstanden
Temperatur
Højde, hastighed
Vibrationer
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Decibel
Temperatur
Fugtighed
Lufttryk
Et eksempel på IOT der indsamler data i realtid
Realtids analyse
Datalagring
Analytisk datagrundlag
Interaktivt Dasboard
VisualiseringSensorer
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Operationel status
Temperatur
Fugtighed
Lufttryk
IOT indsamler data, mange data! Er dataarkitekturen
klar?
Realtids analyse
Dataopsamling
Operationel indsigt
Intelligente produkter
Automatiseringer
Forudsigelser
HandlingerSensorer
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En fælles
reference-
ramme
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Den 4. industrielle revolution
Digital
Revolution
Machines replace
knowledge work
IT
Revolution
Machines replace
repetitive and tedious work
Industrial
Revolution Machines replace
dangerous and heavy work
Industry 1.0 and 2.019th century
Industry 3.020th century
Industry 4.021st century
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Internet of Things skaber kvantificérbar værdi i dag
Bedre ruteplanlægning
Bedre benzinøkonomi
Proaktiv vedligehold
EUR 45
mill. / år
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Flere måder at realisere værdien på
OVERVÅGNING OPTIMERING AUTONOMI SYSTEM AUTONOMIKONTROL
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Overvågning
Overvågning
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Kontrol
Kontrol
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Optimering
Optimering
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Autonomi
Autonomi
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System Autonomi
System
autonomi
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Fem forskellige niveauer for implementering af IoT
OVERVÅGNING OPTIMERING AUTONOMI SYSTEM AUTONOMIKONTROL
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Case
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Hvordan
kommer
man i
gang?
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Danske virksomheder tøver…
Stor tro på dets
forandringskraft Er i gang…
Monitor Deloitte: Every. Thing. Connected.
RoW
Danmark
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…og tvivler på egne færdigheder
Har de nødvendige
processer
Har den organisatoriske
kunnen
Har dedikeret IoT
lederskab
Monitor Deloitte: Every. Thing. Connected.
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Og når det kommer til innovationsfokus, fokuseres der i
mindre grad på nye forretningsmodeller og markeder
Erhvervsstyrelsen: Forbundne muligheder
Proces effektivisering
Innovation af produkt/service
Nye forretningsmodeller
Nye markeder <1%
15%
30%
33%
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Det er ikke nemt…
”Vi kannibaliserer jo vores egne produkter…”
”Det er for dyrt”
”Vi ved der er potentiale i IoT, men vi ved ikke
hvordan vi skal realisere det”
”Beslutningsstrukturer er ikke bygget op til at
rumme større usikkerheder”
”Der mangler forståelse af det digitale område på
CxO niveau”
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…og der er mange barrierer for at komme i gang
Kræver for store organisatoriske forandringer
Manglende kompetencer
Teknologier er uegnet til brug med eksis. Produkter
IT-sikkerhed
Teknologier er for dyre
Svært at finde samarbejdspartnere
44
Lovgivning
25
38
43
24
Usikker forretningspotentiale
Kunderne efterspørger ikke muligheder
Tekniske protekoller
44
36
46
49
53
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Men den største barrierer er dog at finde værdien…
“Udfordringen for IoT er ikke af teknisk karakter – groft sagt kan
alting opnås teknisk – men det drejer sig mere om at finde
værdien. Jeg tror på, at IoT har potentialet til at skabe værdi og
så er det jo vores job at finde ud af, hvor værdien ligger…
Lars Enevoldsen,
GVP, Global Research & Technology,
Grundfos
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Det er dog de færreste der investerer i IoT
– og de fleste har valgt selv at finde mulighederne
Monitor Deloitte: Every. Thing. Connected.
Over 10%
Under 10%
Ingen investeringer 32%
40%
27%
Vores investeringer stiger årligt med
6% Har lavet aktive opkøb inden for IoT
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“If I took a platoon of Marines and put them against a
group of L.A. Design Center students, that platoon of
Marines will out-innovate the design students every
time. The real frontier of innovation is to not think of it
as a creative exercise, but to think about it as being
disciplined in using the right methods.”
Larry Keeley
President & Co-Founder of Doblin Inc., A Monitor
Deloitte company
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300Number of
Innovations
pursued by
Companies
Innovation handler ikke kun om nye produkter/services..
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Network
Connections
with others to
create value
Process
Signature
or superior
methods for
doing your work
Product System
Complementary
products and
services
Channel
How your offerings
are delivered to
customers and
users
Customer
Engagement
Distinctive
interactions
you foster
Profit Model
The way in which
you make money
Structure
Alignment
of your talent
and assets
Product
Performance
Distinguishing
features and
functionality
Service
Support and
enhancements
that surround
your offerings
Brand
Representation
of your offerings
and business
….men meget mere
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Nye forretningsmodeller
Business model-centricinnovation
Configure assets differently
to deliver value
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Sensseed®
Trådløst overvågning
til kvalitetssikring,
egenkontrol og
lagerstyring af korn
og frø
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Nye produkter og services
Platform-centricinnovation
Reinvent or recombine
capabilities to deliver value
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Wear & Care®
Måling af
væskeindholdet i
bleer, som sendes til
plejehjemmets
internet router
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Experience-centricinnovation
Engage customers diferently
to deliver value
Nye kundeoplevelser
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”Let’s Cook”
Sensorer i ovnene
giver realtidsdata om
temperatur- og
fugtniveau
- og muliggør nye
kundeoplevelser
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Digitalisering åbner nye muligheder på tværs af hele
virksomheder
Produktion Logistik Produktudvikling Salg & Marketing Service
• Bedre analyser af
nedetid
• Bedre detektion af
defekter
• Standardisering af
resultat
• Sporing af
bevægelser
• Gennemsigtighed om
lokation
• Kvalitetssikring
undervejs
• Fokus på software
fremfor hardware
• Mulighed for
skræddersyning
• Data-drevne
forbedringsinitiativer
• Segmenter baseret
på produktbrug
• Forhold til kunden
efter levering
• Fokus på systemet,
ikke enkelte dele
• Forudseende
vedligehold
• Muliggør fjern-
service
• Kan sælge service
baseret på forbrug
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Hvad kunne man
digitalisere en
asfalt
virksomhed?
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Det kan mestres
Udforsk partnerskaber
• Formaliser den visionære rolle
og oprethold momentum
• Driv IoT strategien og nedriv
funktionelle siloer
• Accelerer indsats der ligger
udenfor
kernekompetencerne
• Indarbejd i virksomhedens
eksisterende innovations-
setup
• Kategoriser IoT i Simmer, Pilot,
og Scale
• Prioritér initiativer og planlæg
efter effekt
Udnævn dedikereret lederskab
Lav en samlet plan2
1
• Brug inspiration udefra til at
identificere værdiskabelser
• Definer værdiskabende IoT
typer og funktionaliteter
Fastlæg værdiskabere3
4
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3 typer af IoT som innovationsdriver
Digitalize Improve Change
Design new
experiences
Create value
at new frontiers
Build new
businesses
“Core”
“Incremental”
“Radical”
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Rule #1: Create value
Over time, most companies get better and better
at things that people want less and less.
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Rule #2: Remove friction
If you do not make life easier for your
customers, someone else will
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53
Rule #3: Jobs-to-be-done
Don’t sell products and services to customers,
but rather try to help people address their
“jobs-to-be-done”
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Hvordan kommer man igang…
Core Incremental Radical
Digital growth
from core
Create value
at new frontiersBuild new
businesses
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3 typer af innovation
Digital growth from the core
Create value at new frontiers
Build new businesses
The innovation factory
The collaborative lab
The Division X
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Customer experiences
and engagement
Value propositions
and differentiation
Ecosystems and
collaboration models
Operating models and
organizational impacts
Scale0-6 months
Pilot6-18 months
Simmer+18 months
Pilot6-18 months
Simmer+18 months
Tema 1
Tema 2 Tema 3
Tema …
Den digitale radar
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Innovation almost never fails due to lack
of creativity.
It's almost always because of a lack of risk
appetite and discipline