![Page 1: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/1.jpg)
![Page 2: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/2.jpg)
PULSES
PULSES IN SOUTH AFRICAAn overview of awareness and education
![Page 3: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/3.jpg)
![Page 4: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/4.jpg)
COMMITTEES
• 32 countries
• South Africa – 11 partners and
growing
• Focus on consumer awareness,
government relations,food security
and media relations
PULSES
![Page 5: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/5.jpg)
PULS ES
PULSE FEAST
• 141events in 36 countries
• #PulseFeast trending globally on Twitter
• #LovePulses
• #PulseRecipes
• #IYP2016
• @LovePulses
• 27 May 2016, AGT pulse feast at HQ
![Page 6: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/6.jpg)
Global Pulse Brand
Consumer Campain
![Page 7: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/7.jpg)
Funding Partners
§ILTA
SASuilWAN
Pr rowers
GLENCO. \CIU( LLTUK,\ L ['11.0DLClS
Pulse Canada
C"anadum
( 'Of!'
( e ACOS
ILAGraininc
AWAM CROUPOFCOMPANIESPULSES
EMCOlnwrnational DMCC
![Page 8: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/8.jpg)
Nutrition and Health Based Pr omotions
H e a l t h Sustainability
![Page 9: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/9.jpg)
![Page 10: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/10.jpg)
![Page 11: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/11.jpg)
![Page 12: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/12.jpg)
THE GOAL
• Increase awareness
• Increaseconsumption
• Increaseproduction
• Increase business pulse industry to
create demand domest ical ly and
internat ional ly
![Page 13: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/13.jpg)
THEOPPORTUNITY
Align pulseattributes...
with consumer wants and needs.
![Page 14: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/14.jpg)
• Increase awareness
• Increase consumption of
pulses
![Page 15: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/15.jpg)
Estimated South
African media value
of over R10 million
![Page 16: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/16.jpg)
Ages 8-60
LSM – 1 – 10
Millennial Target 18 - 34
![Page 17: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/17.jpg)
Creating
Awareness
THEMATIC AREAS
Food Security, Nutrit ion
& Innovation
IYP 2016
Init iatives
Market Access &
Stability
Productivity & Environmental
Sustainability
PULSES
![Page 18: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/18.jpg)
CONSUMER WANTS AND NEEDS - PULSE ATTRIBUTES
Health
![Page 19: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/19.jpg)
CONSUMER WANTS AND NEEDS - PULSE ATTRIBUTES
NutritionI
% Cup
Cooked
Protein (g) Fibre (g) Fat (g)
Rice 2 0.3 0.2
Corn 2.5 1.8 1.1
Wheat
Berries
3. 5 4.3 0 . 5
Quinoa 4 2.6 1.8
LENTILS 9 8 0.4
![Page 20: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/20.jpg)
CONSUMER WANTS AND NEEDS-PULSEATTRIBUTES
7000 litres
per 0.5kg
2800 litres per0.5kg PULSES
1700 litres
per 0.5kg
1400 litres
per 0.5kg800 litres
per 0.5kg
160 litres
per 0.5kg
![Page 21: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/21.jpg)
![Page 22: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/22.jpg)
Pulse Brand Categories of Use
. -
• • • • J • • • . \ ....... -'-. •• 7....I ·l , ··.,, ... I:.,. . . 1 . .
. •
I •_. '---- .._.. L 1 1
- - "- ' , j , ' ' ' i : :: ,_'
rt.ADC . . f M
PULSES
PULS ES
![Page 23: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/23.jpg)
PULSES
Building Brand Value & Support
Pulses.org • Recipes, Materials, L
esson plans etc.
, . . . .
![Page 24: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/24.jpg)
Resources
THEIPUlSE I RAHDUSER GUIO£. . . . : . .,..
PULSES
•••
![Page 25: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/25.jpg)
Lesson Plans
![Page 26: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/26.jpg)
Lesson Plans
![Page 27: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/27.jpg)
Banner Ads
![Page 28: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/28.jpg)
Banner Ads
![Page 29: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/29.jpg)
Print Ads
![Page 30: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/30.jpg)
South African Signature Dish - Potjie
![Page 31: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/31.jpg)
South African Signature Dish - Potjie
![Page 32: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/32.jpg)
Local Partners
PULSES
![Page 33: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/33.jpg)
Create a Movement
Pulse Pledge
• 333,219 page views, 86,480 users (56% CDA,41% u.s.)
• 8,491Pledges (87% CDA, 1 1 % U.S.)
![Page 35: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/35.jpg)
The importance of Pulses
• Strengthen the youth perspective• Catch them when they are young• Nurture a sense of belonging• Teach about the environment• Teach about sustainability• Convince the government• Educate our leaders• Multi-cultural
![Page 36: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/36.jpg)
Lesson plan examples
![Page 38: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/38.jpg)
![Page 40: International Year of Pulses - NSTF · International Year of Pulses Author: Daria Lukie Created Date: 6/3/2016 1:55:29 PM](https://reader035.vdocuments.site/reader035/viewer/2022070807/5f0543e77e708231d4121ab2/html5/thumbnails/40.jpg)