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Int. Marketing Introduction
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Intro
Who am I?
What will we do?
What to study?
Rules
![Page 3: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/3.jpg)
Intro
Who am I?
What will we do?
What to study?
Rules
![Page 4: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/4.jpg)
Intro
Who am I?
What will we do?
How to pass?
Rules
![Page 5: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/5.jpg)
Intro
Who am I?
What will we do?
How to pass?
Rules
![Page 6: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/6.jpg)
Intro
Who am I?
What will we do?
How to pass?
Rules
![Page 7: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/7.jpg)
![Page 8: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/8.jpg)
I live somewhere here
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Do you know some typical Belgian
products?
![Page 10: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/10.jpg)
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How many beers do we have in Belgium?
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800
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The best beer in the world!
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How much do you think one beer
costs?
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500 CZK
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500 CZK (about 20 euro)
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Why do you think it’s so expensive?
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Exclusivity
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Daniel Radcliffe
![Page 22: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/22.jpg)
… some other Belgian
products?
![Page 23: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/23.jpg)
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Do you know some typical Belgian
people?
![Page 27: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/27.jpg)
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Stromae
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Stromae (Paul Van Haver)
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Herman Van Rompuy
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A little bit about
Myself
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How to
contact me?
![Page 47: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/47.jpg)
upon request, e-mail me
608 795 938
@steven_talks
upon request, e-mail me
Consultation: Q21
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Intro
Who am I?
What will we do?
How to pass?
Rules
![Page 49: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/49.jpg)
Lectures
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13/10 Introduction
23/9 Marketing environment
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13/10 Introduction
15/10 Global Environment
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16/10 Products & Promotion
23/9 Marketing environment
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16/10 Products & Promotion
20/10 Customer relationships
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22/10 Distribution + PPTs
14/10 X
![Page 55: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/55.jpg)
22/10 Distribution + PPTs
22/10 PPTs
![Page 56: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/56.jpg)
Intro
Who am I?
What will we do?
How to pass?
Rules
![Page 57: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/57.jpg)
Yes, exams!
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How to pass?
Exam (50%)
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1 in 3 FAILS
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30 questions
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Exam question
17
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By e-mail after each lesson
+ anwers
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By e-mail after each lesson
+ answers
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Written examination
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4 questions
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1 hour
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Phones Talking NO
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Phones Talking NO
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How to pass?
Exam (50%)
Presentation (20%)
![Page 72: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/72.jpg)
10 minutes maximum
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5 minutes Q&A
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PPT supported
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Topics?
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Your choice!
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Example topics
Anti-Smoking campaign
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Example topics
Anti-Smoking campaign
Self-image of girls
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Example topics
Anti-Smoking campaign
Self-image of girls
Cosmetic surgery risks
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Example topics
Anti-Smoking campaign
Self-image of girls
Cosmetic surgery risks
Violence in games
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Example topics
Anti-Smoking campaign
Self-image of girls
Cosmetic surgery risks
Violence in games
Social media impact
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Example topics
Recycling
![Page 83: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/83.jpg)
Example topics
Recycling
Healthy lifestyle
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Example topics
Recycling
Healthy lifestyle
Life hacking
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Example topics
Recycling
Healthy lifestyle
Life hacking
Promoting Mendel Uni.
![Page 86: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/86.jpg)
Example topics
Recycling
Healthy lifestyle
Life hacking
Promoting Mendel Uni.
City marketing Brno
![Page 87: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/87.jpg)
Send me your topic
at latest on 18/10
![Page 88: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/88.jpg)
Send me your topic
at latest on 18/10
![Page 89: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/89.jpg)
How to pass?
Exam (50%)
Presentation (20%)
Participation (20%)
![Page 90: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/90.jpg)
Global village (23/10 – 12:00)
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Confirm your participation at latest on
18/10
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Advertising discussion
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Send your ad at latest on
14/10 at 12:00
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How to pass?
Exam (50%)
Presentation (20%)
Participation (20%)
Experiment (10%)
![Page 95: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/95.jpg)
1. Topic presentation è Sunday 18/10
2. Global village participation è Sunday 18/10
3. Advertisement example è Wednesday 14/10 (12:00)
4. Experiment è See link planning
![Page 96: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/96.jpg)
Intro
Who am I?
What will we do?
How to pass?
Rules
![Page 97: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/97.jpg)
45 min course 15 min break or Q&A
x 3
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English We speak
Nous parlons
Wir sprechen
![Page 99: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/99.jpg)
Please switch your phones
![Page 100: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/100.jpg)
Please switch your phones ON
![Page 101: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/101.jpg)
But use silent mode
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… or I will ask who you’re talking to :-)
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What NOT to do
![Page 104: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/104.jpg)
be late Come to sleep DON’T
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be late sleep DON’T
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You are in control of
your own time
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Everybody can have a ROUGH night …
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Bed
![Page 110: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/110.jpg)
Bed
NOT a bed
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Being late /Sleeping: - points Not coming: no effect Participating actively: + points
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Being late /Sleeping: - points Not coming: no effect Participating actively: + points
![Page 113: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/113.jpg)
Being late /Sleeping: - points Not coming: no effect Participating actively: + points
![Page 114: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/114.jpg)
I respect your
time
![Page 115: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/115.jpg)
You are my
clients
![Page 116: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/116.jpg)
Evaluate me
![Page 117: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/117.jpg)
stevencandobetter @gmail.com
(he will try)
![Page 118: International Marketing - Introduction (2015)](https://reader033.vdocuments.site/reader033/viewer/2022051503/587340e91a28abf21b8b6cf9/html5/thumbnails/118.jpg)
stevencandobetter @gmail.com
(he will try)