Download - Interact 2015, Pawel Kolenda - IAB Poland
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0
1
2
3
4
5
0 5 10 15 20 250
1
2
3
4
5
0 5 10 15 20 25
internet
radio
TV
(Y) Average number of hours per typical day
(X) Average number of days per month
magazines
newspapers
![Page 15: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/15.jpg)
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69
63
45
24
22
21
13
8
5
0 25 50 75 100
smartphone
portable PC
stationary PC
tablet
TV device*
traditional mobile phone
smart TV
game console
e-reader
![Page 17: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/17.jpg)
78
72
70
69
68
67
67
66
61
0 25 50 75 100
Slovenia
Turkey
Macedonia
TOTAL
Slovakia
Poland
Serbia
Bulgaria
Romania
![Page 18: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/18.jpg)
32
31
28
26
24
23
21
19
19
0 25 50 75 100
Slovakia
Slovenia
Bulgaria
Romania
TOTAL
Poland
Turkey
Serbia
Macedonia
![Page 19: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/19.jpg)
75
73
70
54
43
42
19
0 25 50 75 100
smartphone
portable PC
stationary PC
tablet
traditional mobile phone
smartTV
game console
![Page 20: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/20.jpg)
0
2
4
6
8
10
12
14
16
18
0 20 40 60 800
2
4
6
8
10
12
14
16
0 20 40 60 80
portable PC
stationary PC
tablet
(Y) Average number of days per month spent online
(X) Access to devices
smartTV traditional mobile phone
smartphone
game console
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87
75
65
0 25 50 75 100
TOTAL
TV + internet
internet in a few devices
![Page 23: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/23.jpg)
86
85
84
80
76
75
74
73
69
0 25 50 75 100
Bulgaria
Serbia
Macedonia
Slovakia
Poland
TOTAL
Slovenia
Turkey
Romania
![Page 24: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/24.jpg)
75
74
70
65
65
65
64
61
55
0 25 50 75 100
Macedonia
Turkey
Slovenia
Bulgaria
Slovakia
TOTAL
Romania
Serbia
Poland
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41
41
37
24
22
20
20
17
17
15
10
9
0 20 40 60
checking, answering e-mails
using social networking services
browsing websites, surfing
job, school related activities
messaging online (SMS)
searching info about people on TV
searching a product seen on TV
playing games online
visiting program website
reading comments on social media
sharing comments on social media
checking TV critics about the program
![Page 26: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/26.jpg)
41
41
37
24
22
20
20
17
17
15
10
9
0 20 40 60
checking, answering e-mails
using social networking services
browsing websites, surfing
job, school related activities
messaging online (SMS)
searching info about people on TV
searching a product seen on TV
playing games online
visiting program website
reading comments on social media
sharing comments on social media
checking TV critics about the program
48
![Page 27: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/27.jpg)
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0 20 40 60 80 100 120 140
searching web pagesusing e-mail
reading articles on portalsusing social networksreading about brands
watching videousing maps, locations
listening to music onlineusing communicators
banking onlinebuying online
visiting forums, blogsusing price comparison sites
job, education relatedplaying games
writing blogs, reviewsinvesting online
PC stationary PC portable smartphone tablet
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73
50
32
19
18
18
17
12
8
0 25 50 75 100
internet
friends, family
TV
brand's info
advertising
expert, specialist
print - newspapers
print - magazines
radio
![Page 31: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/31.jpg)
73
50
32
19
18
18
17
12
8
0 25 50 75 100
internet
friends, family
TV
brand's info
advertising
expert, specialist
print - newspapers
print - magazines
radio
![Page 32: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/32.jpg)
70
62
53
49
35
33
31
27
24
0 25 50 75 100
friends, family
expert, specialist
internet
brand's info
print - magazines
print - newspapers
TV
radio
advertising
![Page 33: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/33.jpg)
0
10
20
30
40
50
60
70
80
0 20 40 60 80
(Y) Usefulness
(X) Credibility (top-2 boxes)
internet
friends, family
TV
advertisingexpert, specialist
brand's info
newspapers
magazinesradio
![Page 34: Interact 2015, Pawel Kolenda - IAB Poland](https://reader031.vdocuments.site/reader031/viewer/2022032618/55b6d76bbb61eb100f8b471b/html5/thumbnails/34.jpg)
23
22
22
21
18
18
9
9
8
0 10 20 30 40
links in search engines
e-mail advertising
graphic advertising on websites*
presence of brands in SNS*
links in articles
video advertising*
advertising in apps*
pop-up windows*
mobile advertising
48
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25
36
39
34
41
31
27
30
28
32
31
32
29
30
30
30
26
17
15
19
15
23
24
23
10
6
6
6
6
7
9
7
11
9
9
9
9
9
10
10
0 20 40 60 80 100
planning purchase
looking for new products, services
looking for information, opinions
choosing an offer, a product
finding the best price
finding the best supplier
shopping
sharing opinion
definitely yes rather yes neither yes, nor no rather no definitely no
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