Download - Integrating Mobilization into Your Work
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May 2012
Integrating Mobilization into Your WorkPresented by United Way of Greater Toledo
Community Leaders Conference
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May 20122
Objective
Purpose: To share real, tangible ways to integrate mobilization into your work.
Product:
Learn one community’s approach to:
• engaging board, staff, volunteers, and partners;
• aligning and restructuring;
• engaging the community to generate resources; and
• the difference it made.
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Agenda
Where We Started
What Led us to Action
The Journey
Where We Are Today
Small Table Discussion and Report Out
Questions and Answers
May 20123
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Where we Started:A Snapshot of our Community
• 63 percent graduation rate
• 76.6 percent of students receive free or reduced lunch
• Ranked 72nd out of 88 counties as most unhealthy
• 8th poorest city in the nation
May 20124
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What Led us to Action
• Silos
• Lack of focus
• Stagnant campaign
• Pace of change was slow
• Lack of community leadership to address education issues
May 20125
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What Led us to Action
May 20126
• Put a stake in the ground
• Join education mobilization
• Seek buy-in from Board, CEO, and senior management
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May 20127
To what end?
Progress on Community Education, Income &
Health Goals
Leadership Commitment to
Community Impact &
Turning OutwardCEO, Sr. Staff, Board
Learn & Innovate
Deepen RelationshipsWith individuals,
institutions & informal networks
Mobilize ResourcesGive, Advocate &
Volunteer
Develop & Implement Strategies
With community focus & involvement
Measure &Evaluate Results. Adapt Strategies
Turning Outward in the
Community
Critical First StepsStart to turn outward
Public Commitment to an
Issue
Critical Steps to Ground & Support Throughout
Next Critical StepsStarting point varies • Continue deepening previous steps• Begin work in at least one
additional business practice below
Steps to Deepen & Recalibrate
Align & IntegrateStrategicallyCommunicate
Develop Talent
Pathway to Mobilization
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The Journey:Focusing Internally
May 20128
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May 20129
The Journey:Focusing Internally
• Intranet (SAMI)
• Constituent relationship management training
• Consultative selling training
• Strategic messaging training
• Product development training
• Encourage staff to shadow other staff
• Include all staff in communityconversations
• Book nook
• Staff Days of Caring
• Lunches with the CEO
• Brown bag lunches
• Allow staff to participate in other departments’ meetings
Breaking down silos. Ideas for increasing staff training and communication.
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May 201210
The Journey:Focusing Internally
Driving everything toward your mission
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The Journey:Focusing Externally
May 201211
• Community conversations
• Strengthen relevancy
• Redefine what it means to be “partners”
• Strategically communicate
• Invite people to get involved
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Where we are Today
• Number one priority is graduating kids, which requires strategies in education, income, and health.
• Have a better understanding of our community.
• Have begun mobilizing the community to action, increasing resources.
• Creating real, lasting impact.
May 201212
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Where we are Today:The Results
May 201213
• United Way AmeriCorps Graduation Coachesincreased attendance rates 20 percent
• Social and Emotional Learning increased parent engagement hours from 15 to 1,500
• Children’s Mobile Vision Programprovided free eye exams for 240 students, glasses for 81, and identified 7 students with cataracts or glaucoma
• Weekender Backpack Program provided free backpacks with healthy food to 250 students weekly
• Stable Families Collaborativeserved 39 families and 72 kids, 97 percent of kids stayed in their current school
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May 201214
Table Discussion
Choose a table and spend 15 minutes (5 per question) discussing:
1. Your aspirations for your community
2. One idea/learning will you take back to your local community
3. What you need to know more about
At the end of your discussion, each table will be asked to report out on one of the ideas you are taking back to your community.
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Thank you!
Questions?UnitedWayToledo.org 419-248-2424