Instroduction (video) Itau´s role
Project contextualizationPartnership with IDB and IFCProject Steps
What we´ve learnedWomen´s Economics RoleWomen Entrepreneurship motivationWomen as Entrepreneur
Solutions offered in the Pilot
Video
income is more than R$ 1 Trillian reais
40% of the income in their household
Up to 85% of the financial decision
Respond better to relationship oriented strategies
Banks that focus on women, regain public confidence
Study more but make less money
More than 13 milion entrepreneurs = representing 49% of the market
There are gender wage GAP
Low flexibility in their schedules
Large number of women that entrepreneur by choice
Normally delegate the burocratic management
Democratic and collaborative leadership style
More revenue with half of the investment
Smaller professional networks
Few femalerow models
Very intuitive management
Businessare less innovative
Recognize with more facility when they needs help
Plataform
articles toolkit
infographics videos
Marina Terepinsmarina.terepins@itau-unibanco.com.britaumulherempreendedora@itau-unibanco.com.brwww.imulherempreendedora.com.brwww.facebook.com/imulherempreendedora