Insights for MY, ID, SG and AU
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WHY INSTAGRAM
HIGHEST ENGAGEMENT ON SOCIAL MEDIA
60x more interaction compared to Facebook
INCREASING BRAND ADOPTION
INCREASING ENGAGEMENT
+11% 96% penetration on US Fashion Brands
Sources: PC Insights, Forrester.com, eMarketeer, SimplyMeasured
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INDONESIA
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INSTAGRAM IN INDONESIA
Sources: PC Insights, Social Media Landscape. *Generic accounts include vertical pages, photographers, couple accounts, brands etc...
INCREASING USERS ADOPTION
+110% IN 1 YEAR
YOUNG
84% < 35yo
MALE / FEMALES
41% F
31% M
28% GENERIC*
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TOP CELEBRITIES IN INDONESIA
@princessyahrini
11.6M Followers
@ayutingting92
11.5M Followers
@laudyacynthiabella
9.7M Followers
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MALAYSIA
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INSTAGRAM IN MALAYSIA
Sources: PC Insights, Social Media Landscape. *Generic accounts include vertical pages, photographers, couple accounts, brands etc...
INCREASING USERS ADOPTION
+100% IN 1 YEAR
YOUNG
86% < 35yo
MALE / FEMALES
41% F
33% M
26% GENERIC*
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TOP CELEBRITIES IN MALAYSIA
@noradanish
3.2M Followers
@emma_maembong
3M Followers
@schaalyahya
2.6M Followers
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SINGAPORE
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INSTAGRAM IN SINGAPORE
Sources: PC Insights, Social Media Landscape. *Generic accounts include vertical pages, photographers, couple accounts, brands etc...
INCREASING USERS ADOPTION
+90% IN 1 YEAR
YOUNG
81% < 35yo
MALE / FEMALES
37% F
32% M
31% GENERIC*
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TOP CELEBRITIES IN SINGAPORE
@xiaxue
611k Followers
@ladyironchef
665K Followers
@ec24m
315K Followers
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AUSTRALIA
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INSTAGRAM IN AUSTRALIA
Sources: PC Insights, Social Media Landscape. *Generic accounts include vertical pages, photographers, couple accounts, brands etc...
INCREASING USERS ADOPTION
+110% IN 1 YEAR
YOUNG
81% < 35yo
MALE / FEMALES
41% F
23% M
36% GENERIC*
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TOP CELEBRITIES IN AUSTRALIA
@thenewclassic
8.3M Followers
@mirandakerr
8.8M Followers
@kayla_itsines
4.7M Followers
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DATA SOURCES
Most of the data exposed in this whitepaper have been obtained by PC Insights, a proprietary platform, software and algorithm developed by Popular Chips.
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Realized in collaboration with the Instagram Marketing Association
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