INSTAGRAM MARKETING IN 2017March 9th 2017
@AdRoll
Sarah CunninghamMarketing Manager, AdRoll EMEA
@sarahcunnin
BITLY INTRO SLIDEDESCRIPTION HERE
What does Instagram look like in 2017?
A whole lot of video.
Video● 60 Second Clips● View Counts● Channels● Live Stream ● Instagram Stories● Stickers
Platform● Algorithm Changes● New UI● “Save” posts
eCommerce● Buy Buttons● “Shop Now” Features
Instagram’s Busy 2016
Media● Pinch & Zoom● Instagram Galleries
Users● 600m active● 80% outside the US ● 29% of UK adults are users
Quick Facts
*Source: weareflint.co.uk/uk-social-media-demographics-2016
ENGAGEMENT 101 Making Compelling, Searchable Instagram Content
#1Post Consistently
#1Post Consistently
#2Use
Hashtags+12.6%
engagementon average
+88%brands use hashtags
Source: Simply Measured
Source: Simply Measured
#3Interact
Source: Simply Measured
#4Influencers
Instagram AdvertisingWhat are the advantages for marketers?
#1Native Inventory
#3Facebook Targeting
#4Move Past
Limitations of Organic Posts
Canvas | Leo Cluse
#5Drive Traffic from the Feed
#6Dynamic Product
Ads
Best Practices Top tips for a winning Instagram ad strategy
#1Use CTA buttons
#2Align campaigns across channels
Leo Daypack | CommuterYour new favorite commute buddy, the Leo Daypack. Perfect for your daily bike ride.WWW.CANVAS.COM
Canvas
#3Measure.A/B Test.
Refresh Creative.
#4Full Funnel Approach to Campaigns
THANK YOU@AdRoll @Sarahcunnin