Download - Inside Google Knowledge Graph
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Matthew BrownHead of Special ProjectsSEOmoz (in Portland!)
Twitter: @MatthewJBrown
Slideshare:MatthewBrownPDX
http://www.portlandground.com/archives/2003/05/steel_bridge_an.php
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Local Knowledge Graph
Link to built out G+ profile page
Link to menu page on restaurant website
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Media Searches
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Carousel (appears in a lot of local/tablet searches)
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Data sources are (mostly) closed! Wikipedia, Freebase, CIA
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KG carousel keeps you on Google longer, and changes queries This can create an extremely narrow view of the web
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Images aren’t as closed as other types of KG results
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And they can lead to more interesting results. Will Google notice?
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Follow the query chains in KG results
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Example of a song query from KG
YouTube, Vimeo, Lyrics sites, band fan sites
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Example of an event query from KG
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Check out the query. What sites are in the results?
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Use structured data tool to check semantic markup
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Make sure upstream data sources are correct (Wikipedia, Freebase, other Linked Data sources)
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Pay close attention to localized organic results
Ranking #1 for “SEO Consulting” is not too shabby
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Google Research Wikilinks Corpus: More Info!
Google releasing the corpus allows data analysis of how entities are mentioned across a large number of sites.
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