Monetizing Online Traffic
$6.4Bannual advertising
spendii
42.5Monline quotes
generatedi
3.5Mpolicies
purchasedi
but only
Low ROI and poor brand experience
Data Enriched Quotes convert
Ideal Customersand Provide
Positive BrandExperiences
consumers demand
Flexible shoppingexperiences
across channels
Current Online
Acquisition Efforts Are Wasteful
Insurance Shopping
Behaviors have changed
Predictive data can help targeting decisions
Be there when potential
customers arein market
Maximize ROI Online
Learn howat transunion.com/QuoteExchange or
email Emily at [email protected]
i. 2015 comScore Auto Insurance Shopping Report
ii. 2014 Property and Casualty Advertising Total. Auto Insurance Report Vol. 22#31/1039, May 4, 2015
BUT
buy a policy onlinei
10%less than
research and quote insurance online
71%of consumers
credit
fraud
violation
