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Innovative employability guidance for higher education students in the context ofEuropean biodiversity management
Strategic Partnership in Higher Education
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Public engagement in nature conservation
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Public engagement=
Communicationin 2-ways
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Communication is…emission ------------ > reception
reception < --------------- emission
» messages – public specific» channels (offline/online)
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Communication strategy…1. Objectives – general / specific 2. Public(s)3. Message(s)4. Means/tools/channels: contents + materials + distribution (e.g. image, website, PR, events)5. Dates: planning time, duration, deadlines, etc6. Resources: HR, budget, partners+stakeholders, etc7. Evaluation / Monitoring
+ Plan before applications + Along with the project +
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Communication strategy…1. Objectives – general / specific
Theory of change:» Change knowledge» Change attitudes» Change behaviour
soft > extreme public engagement
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Three ways/steps for engagement » means
1) Informing (1-way)
2) Consulting (2-ways)
3) Collaborating (2-ways/dialogue)
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1) Informing• Magazines
• Press releases / newspaper articles
• Newsletters
• Podcasts
• Web videos / websites
• Downloadable education materials
• Presentations
• Public Lectures
• Exhibitions
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2) Consulting
• Panel groups
• Focus groups
• Online consultations
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3) Collaborating• Scientists and interested members of the public to team up to
monitor what is happening. (bird count, seasonwatch, monitoring bird migration) » co-creation!
• Engaging children and adults in ecological observation. (zoo-camp, zoo pedagogy)
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3) Collaborating• Nature activities - activities to encourage children to go outdoors
and observe and explore the natural world. Rather than providing lots of information, the focus is on direct immersion and observation of nature.
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3) Collaborating• Adoption programs• Children laboratory• Save the sparrow project• Beach cleaning
• Challenge for scientists / promotors (they have to hear the public give feedback…)
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Existing projects all around the world 1.
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Existing projects all around the world 2.
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Existing projects all around the world 3.
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Existing projects all around the world 4.
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TREND: Storytelling !!!
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Public engagement / Communication pitfalls:- Unclear governance- Lack of internal communication- No strategy / strategy not well planned (eg. unclear
objectives, not enough time/budget » results )- Wanting to do everything » quantity is not quality- No use of best practises / No sharing - No follow-up » plan after-project- Lost in translation (peers vs not-peers)?- Connection to education- Etc
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More info:» EU Life: http://ec.europa.eu/environment/life/toolkit/comtools/analysis/index.htmhttp://ec.europa.eu/environment/life/publications/lifepublications/lifefocus/documents/natcommunicat_lr.pdf
» Europarc: Manual enREDando Herramientas para la comunicación y la participación social en la gestión de la red Natura 2000http://www.magrama.gob.es/es/biodiversidad/publicaciones/herramientas_comunicacion_participacion_tcm7-265292.pdf
» CBD/UICN-CCE: Communication, Education and Public Awareness (CEPA): Toolkits: National + Localhttps://www.cbd.int/iyb/doc/prints/factsheets/iyb-cbd-factsheet-cepa-en.pdfwww.cbd.int/cepa/toolkit/2008/doc/CBD-Toolkit-Complete.pdfhttp://cbc.iclei.org/tools/
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More info:» CAISE - Center for Advancement of Informal Science Education (USA)http://www.informalscience.org/
» Audubon Society: Influencing Conservation Action - What Research Says About Environmental Literacy, Behavior, and Conservation Resultshttp://web4.audubon.org/educate/toolkit/pdf/Influencing%20Conservation%20Outcomes%20Module%202013_National%20Audubon%20Society.pdf
» Cornell Lab of Ornithology » Public Engagement with Science – Citizen Science!!http://www.birds.cornell.edu/page.aspx?pid=1677
» European Citizen Science Associationhttp://ecsa.citizen-science.net/
» Portuguese SciCom Networkhttp://scicom.pt/
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AND NOW… Wake up, we have work to do!
Activity 1. Collect the formats of public engagement (x min)
Activity 2. Create a public engagement activity plan (x min)
Activity 3. Present your plan to the other groups (x min/group)
» Discussion of the plans, summing-up (x min)
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THANK YOU!
Photo by Faísca
Vanessa Oliveira - Assistant to the Terrestrial Conservation Department - SPEA /[email protected]/
Krisztina Lénárt – Education Coordinator / Talent Management Coordinator – ELTE /[email protected]/
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http://careersinconservation.elte.hu