Innova&onGamesWorkshop
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Tobuildsomething• Whytobuild?• Whattobuild?• Whomtobuildfor?• Howtobuild?• ...
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Whytobuild?(Hopefullyyouknowit!)
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Howtobuild?Buildthe"productright"?Done.
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Howtodeliver?Deliverit"fastenough"?Done.
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Whattobuild?Buildthe"rightproduct"???
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TradiNonalresearch• Toosimple,ortoocomplex!• Verymechanical,nofun!• Nocontactwithcustomers• Tooslow,toocostly• …
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InnovaNonGames• Directlyengagingwithcustomers
• Usingfunexercises• Visualthinking• Qualita&veresearch
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Usefulfor• Directedmarketresearch• Customer-centricinnova&on• Understandcustomerneeds• Engagewithcustomers
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Why"Games"?Fun+Play+Collabora&on+...
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Let'splay...cc:VisitGreenwich-h-ps://www.flickr.com/photos/36732262@N06
#1Wheredotheycomefrom?
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#2Howdoyoupriori&ze?
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#3Whataremostexci&ngfeatures?
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Debrief
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