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Innovating in the changing media industry
Dieter Boen
Manager Research & Innovation
@dieboen
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Media market
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Trends
New players
Mobile
Personalised
Social
Multiplatform
Interactive
Co-creation
Participation
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2 N D R U N ( 9 - 1 2 m )
> All you can eat
> 33mio households
> No ads, 8$/m subscription
> Fixed price content buying
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TV > Premium content is King…
> … data is Queen
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L IVE
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> Linear will get personalized
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Things we do
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KPI 4: Bijdrage tot nieuwe producten en/of diensten
2012 2013 2014 2015 2016
Aantal producten en/of diensten waarvan de ‘kenniscreatie’ van VRT O&I aan de basis
ligt
1 2 3 3 3
5 Operationele Doelstellingen
BIJDRAGE TOT NIEUWE PRODUCTEN / DIENSTEN
• Moeilijk te realiseren opstartjaar • Mogelijk: nieuwe interactieve internettechnologie op antenne
?
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1. POP - TOP
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°01 01 2012, best of both worlds:
- History in broadcast research
- Topics
- ’90 Digital TV
- ’05 File Based
- ’09 Second screen
- Multiyear research projects
- ’11: need for product innovation
- Learning by doing
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PROGRAM ‘12-’14
PLATFORM
• FAST NEWS PRODUCTION
• MULTIPLATFORM PRODUCTION AND DISTRIBUTION
• AUTOMATIC ANNOTATION
PRODUCT
• CROWD SOURCING & DATA DRIVEN JOURNALISM • PERSONALISED CONTENT & INTERACTIVE EXPERIENCE
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Example: Empathic project
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EMPATHIC – Iedereen Beroemd
VRT ONDERZOE
K &INNOVATIE
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VRT ONDERZOE
K &INNOVATIE
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VRT ONDERZOE
K &INNOVATIE
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Example: Stievie (before Vrt R&I)
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• Live
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• Live
• 36h catch-up
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• Live
• 36h catch-up
• Social
• Great UX
> “compete on content, cooperate on tech & services”
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> Open your organisation 2010
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SPIN-OFFS
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START-UPS
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ACADEMIC PARTNERS
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INTERNATIONAL
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> Prototype fast & a lot
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35
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> Learn to fail
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• VRT
• Stakeholders
• Competition
> Show the goods, not the slides 2012
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> Involve your audience as soon as possible
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deproeftuin.vrt.be
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Testpanel (n=6000)
• 3.5 hours/week • 7.4 satisfaction
content • 8.0 satisfaction
application • Social: hardly used • Prepared to pay
2013
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> What we do? Spin this wheel!
from fear to fun <
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