Download - INNOVATION-ADOPTION AND DIFFUSION
INTRODUCTION TO THE TOPICINTRODUCTION TO THE TOPIC
Well Diffusion of adoption process are both Macro and Micro Process for the Marketing Organization. Now a days Marketing means not only satisfy the needs but change everyday perception of the customer to retain with the brand for life time.
CHALLENGES FOR DIFUSION OF ADOPTION PROCESS
Change in Media Planning.Hike of Social Media.Y-Generation Perception has been Changed.Consumer Behavior Of New Millennium.Everyday New Products.Branding Strategy has been changed
ORGANIZATION FOCUS WHEN LUNCHING ITS NEW PRODUCTORGANIZATION FOCUS WHEN LUNCHING ITS NEW PRODUCTWhen the Organization lunched the new Product in the market the objective is always two Dimensional
One is Quality of the Product which enhance to purchase the Products
Second the Communication or Awareness to make interest the customer to purchase the Products
NEW PRODUCT COMMERCIALIZATION
MASS COMMUNICATION THROUGH MEDIA
QUALITY THAN COMPETITORS
DIFFUSION OF ADOPTION PROCESSDIFFUSION OF ADOPTION PROCESS
According to the theory its MACRO Process because to aware the Customers about the new product availiabity in market and make a difference so that the Customers are not only attracted for the Product but accept that product which is MICRO in Nature that is Adoption Process.
WELL NOW THE BOTH PROCESS AND MACRO AND MICRO AS WELL.
DIFFUSION PROCESS –THE SPREAD OF NEW PRODUCTINNOVATION
CHANNEL OF COMMUNICATION
SOCIAL CHANGES
TIME
SUCCESS STORY OF MICROMAX MOBILES IN MAKING MOBILE INNOVATION
INNOVATION-The Product Mobile is innovated by Micromax in DESSI Style and the Peoples are like the mobile phone as its so close to the Market Leader of the Millennium SAMSUNG Mobiles
Well The Second Innovation is the Sound Quality is So good and Asssoseries are also Available
Third Innovation is the Company Lunched the Mobile Phones in Large Segmentation all over in India
COMMUNICATION-Making the Action Star Akshya Kumar the Brand Promoter for Mcromax the Organization make different Campaigning planning and Media Planning in all over India which provides great deal of Success to Micromax Mobiles Phones.
Social Chhange Micromax Mobile is the Great leader of Social change, He adopts only one thing that is Providing the Android phone or Smarts Phones with Minimum Prices to the Young Generation and college Users Against the leaders.
Again the Micromax adopt the new change in Society that is Music and Message, The Both types of Mobiles are Provided by Micromax against the Leaders.
TIMEMicromax lunching the product in India during the Price war between the Mobile Phones, The Organization Target the Rural and Urban Market by Quality Product and right Lunching Time
MICROMAX MOBILES SALES GRAPH MICROMAX MOBILES SALES GRAPH Micromax sells around 1.3 million mobiles handsets every
month, with a presence in more than 500 districts through 100,000 retail outlets in India.
PUSH THE TV THROUGH THE MOBILESPUSH THE TV THROUGH THE MOBILES
MICROMAX ENTERED TO THE LED TV MAREKT WITH SAME MOTHER BRAND NAME
THEY MAKE A PUSH STRATEGY OF LED TV THROUGH THE SUCCESS OF MOBILE PHONES
THEY ARE TARGETING THE CUSTOMERS WHO ARE ALREADY AWARE ABOUT MICROMAX
THEYLUNCHED UT WHEN,MICROMAX BRAND IS TRULY FAMOUSED IN INDIAN MARKET
MICROMAX IS THE LEADING COMPETITOR IN INAIAN TELECOM MARKETS.SO LED ALSO MAKE A SUCCESS STORY.
Micromax come in television market with the launch of LED TV 24-inch to 55-inch range.
Micromax has set up a one lakh square feet manufacturing.
It has production capacity of 2,000 LED per day.
Led TV of 24 inch from Micromax market price Rs.15,990 and full HD smart TV 55 inch Rs. 1,29,990
WHAT IS THE POINT OF FAILURE OF LED IN MARKET
WHAT IS THE POINT OF FAILURE OF LED IN MARKET
INNOVATION-
Micromax providing the same resolution like Sony and Samsung in market ,The design and the Facility is Almost same to the competitors Products.
Micromax has only aim on Technical Revolution but the other facility ,Music,Audio,Visuals are remain Same like Competitors
COMMUNICATION-
The Media Communication is too Poor, Organization wants to Push the Product in the ways of mobile
There is No Brand Promoters for the Led TV
The Organization has Less Brand Promotion and Sales Promotion Strategy in Market
WHAT IS THE POINT OF FAILURE OF LED IN MARKET
WHAT IS THE POINT OF FAILURE OF LED IN MARKET
SOCIAL CHANGES
Present Market of LED is Price War and Nothing
Micromax Price is Almost same to Sony and Samsung
Social Adoption is Poor Because the Mobile and Tabs are Available
Time-
The Lunching of the LED TV in wrong time because the ERA is for TABS AND MOBILES
Second the Growth of Led is not so high, Because Global Competitors are available
WHAT IS RIGHT MARKETING STRATEGY FOR THIS PROCESS
WHAT IS RIGHT MARKETING STRATEGY FOR THIS PROCESS
Micromax have to change the strategy of marketing campaign and must make a brand Promoters to the LED Products
Micromax should provides some seasonal offers or Sales Promotion for the Products
Micromax should adopt the Price Penetration for initial Step in Market
Micromax should provides some Social Marketing Process and Advertise the Products there