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Mastering the Innovation Process Through the Use of New Technologies
Ian McNairnProgram Director Innovation & Social Collaboration
Office of the IBM CIO © 2011 IBM Corporation
© 2011 IBM Corporation
Why?
Where?
Which?
What?
How?
Agenda
© 2011 IBM Corporation
Why technology per se ?
The phases in the innovation journeySet mission / vision / remit
Idea generation
Brainstorming
Filtration / graduation
Catalysts
Nurturing / incubating / developing
Deployment / implementation
Monitoring / assessment / efficacy
Sunset / harden / leave© 2011 IBM Corporation
Where does technology fit in ?
Facilitates the innovation process
Manage the development/implementation of the innovation
Measure all aspects of the process
Reward the participants
Publicise the success and drive viral uptake
© 2011 IBM Corporation
Image credit: [email protected]
What's available on the Internet ?
Bespoke tools
TopCoder
InnoCentive
General tools
Social Networking sites
Blogs / wikis / forums
And many more ....© 2011 IBM Corporation
How to choose which technologies to implement?
Very intuitive to use
Mobile optimised
Secure to ensure I.P. Protection
Ubiquitous
Accessible
Visible
Showcase© 2011 IBM Corporation
What does IBM do with technology to speed innovation ?
ThinkPlace evolved into Innovation hub
Ideation blogs in Connections
The JAM
TAP
500k users on Connections
Executive Challenges
© 2011 IBM Corporation
Set mission / vision / remit
© 2011 IBM Corporation
Set mission / vision / remit
© 2011 IBM Corporation
Idea generation
© 2011 IBM Corporation
© 2011 IBM Corporation
Ideation Blog
Technology Adoption Program
© 2011 IBM Corporation
concepts & ideas
production
Open to Early Adopters and Innovators across IBM
Over 100,000 IBMers registered
More than 150 offerings piloted
Sametime 7.5
released 9 alphas & 4 betas during development
5 months in development vs
the traditional 18-month cycle
© 2010 IBM Corporation
• Threaded discussion and idea-rating system • Equal access by all employees• Examples
• WorldJam identified 35 ideas for implementation (2001)
• ValuesJam produced 3 IBM Values (2003)
• InnovationJam identified 10 ideas to be funded by $100 million (2006)
© 2010 IBM Corporation
IBM JAMs
Brainstorming
© 2011 IBM Corporation
Brainstorming
© 2011 IBM Corporation
Filtration / graduation
© 2011 IBM Corporation
Filtration / graduation
© 2011 IBM Corporation
Catalysts
© 2011 IBM Corporation
Catalysts
© 2011 IBM Corporation
14 responses, 8 distinct voices
All in 1 day
No email clutter
Recorded and shared with all in the company
Tapping into the stream of ideas and trends
Targeting the appropriate "following"
Adding a personal touch & immediacy
Attribution lies at the heart of the design
Nurturing / incubating / developing
© 2011 IBM Corporation
Nurturing / incubating / developing
© 2011 IBM Corporation
Deployment / implementation
© 2011 IBM Corporation
Deployment / implementation
© 2011 IBM Corporation
MonitoringAssessment
Efficacy
© 2011 IBM Corporation
Monitoring / assessment / efficacy
© 2011 IBM Corporation
© 2011 IBM Corporation
Create Refine HardenShare Refactor
Individual or small team
Hours > Days
Wider Community of InterestWeeks > Months
Catching organisationMonths
Corporate IT/ServicesMonths > Years
At any point the social application might become stable or become redundant
Sunset / harden / leave
Sunset / harden / leave
© 2011 IBM Corporation
Budget / Funding
© 2011 IBM Corporation
Budget / Funding
Internal Venture Capital style
Planned budgeted the year before
Ad Hoc as-needs funding
Challenge based
TopCoder style events
Unfunded, volunteer-based projects
Personally developed ideas
Varies from:
Mission Ideation Brainstorm Filter Catalyst Develop Deploy Monitor Sunset
JAM ++ ++++ + +++ ++Innovation hub + +++ + ++ ++Ideation blog + ++ + + +Extreme Blue + ++ + +++ +TAP ++ + + +BlueHost + +Connections ++ ++ ++ ++ ++ ++ ++ ++ ++
Tag search + ++ +Activities + + ++ ++ + +
Wikis ++ ++ + + + + +Blogs + + + + +
Forums + + + + ++Ideation blogs + ++ + + +
Files sharing + + +Bookmarks + +
Communities ++ ++ ++ + + + + + +Profiles +
Status / comments + + + ++Embedded E-mail + + + + + + + + +
E-meetings + ++ +Instant messaging + ++ + +ST advanced ++ ++ + +
What works best for us?
© 2011 IBM Corporation
Mission Ideation Brainstorm Filter Catalyst Develop Deploy Monitor Sunset
JAM ++ ++++ + +++ ++Innovation hub + +++ + ++ ++Ideation blog + ++ + + +Extreme Blue + ++ + +++ +TAP ++ + + +BlueHost + +Connections ++ ++ ++ ++ ++ ++ ++ ++ ++
Tag search + ++ +Activities + + ++ ++ + +
Wikis ++ ++ + + + + +Blogs + + + + +
Forums + + + + ++Ideation blogs + ++ + + +
Files sharing + + +Bookmarks + +
Communities ++ ++ ++ + + + + + +Profiles +
Status / comments + + + ++Embedded E-mail + + + + + + + + +
E-meetings + ++ +Instant messaging + ++ + +ST advanced ++ ++ + + © 2011 IBM Corporation
