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image of running feet
I HAD A DREAM.
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LITERALLY.
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Exercise should be like brushing your teeth. Make it a daily habit.”
“
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THESIS QUESTION
How can we empower residents of East Baltimore—with a focus on women—to engage in regular physical activity as a means to improve their overall health and quality of life?
?
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Men are more likely than women to meet the federal guidelines for adults of at least 2.5 hours of physical ac-tivity per week
Inactive adults have a higher risk for early death, heart disease, stroke, type 2 diabe-tes, depression and some can-cers; women have a particu-lar concern of breast cancer
THE FACTS
2.58th fattest, and thus veryunhealthy city in America, and cardiovas-cular disease is the leading cause of death
8th
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THE FACTS—BMORE
–Commissioner of Health Dr. Oxiris Barbot
“ Enhancing the health of our neighborhoods is fundamental to Mayor Stephanie Rawlings-Blake’s vision for a healthier and growing Baltimore.”
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Healthy Baltimore 2015 #10 priority area is Creating Health Promoting Neighborhoods—explore how neighborhood level factors such as vacant building density and liquor outlet density influence community health
FITNESS DESERT + LIQUOR INFLUX
THE FACTS—BMORE
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fitness and healthy living are a privilege of the wealthier communities in our society
PHENOMENON
POTENTIAL CAUSES
• not a societal emphasis on proactive health —fix it later attitude• this audience is more focused on making ends meet—bigger
problems of money and housing• limited access• cigarettes are cheaper than a gym membership
PROBLEM DEFINITION
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Level of Analysis Problem Definition
IndividualNot empowered or even aware of the tools of healthy living
MicroHealthy living is a learned behavior that is not being readily exemplified
MesoLimited access and emphasis on healthy living—surroundings don’t encourage it
MacroSocietal emphasis on “fitness” is geared toward the privileged and those already living happy and healthy lives—Lululemon culture
LEVELS OF ANALYSIS
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LEVEL OF INTERVENTION
ownership ensures system is human-centered + drives adoption
create agents of change at the community and individual level
FITNESS+
MOBILITY
COMMUNITYINITIATIVES
HEALTHCARE
OUTDOORSPACE
SAFEPLAY
FOOD+
NUTRITION
RECREATION
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Increased awareness of the transformative benefits of proactive healthy living and an easy way to engage will help activate the East Baltimore community toward an improved quality of life
THEORY OF CHANGE
EDUCATE + INCENTIVIZEexemplify that it’s easy and it’s fun
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IMPACT
LITANY OF POSITIVE OUTCOMES POSSIBLE INTERVENTIONS
•Small bets on interventions (mindfulness at churches)
•Drive forward the design thinking process to gather insights
•Urban interventions (Candy Chang)
•Better health choices lead to better life choices
•Fosters positive social net-work; builds relationships Cognitive impacts are immense
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FITNESS HAS THE
POWER TO
HEAL
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FITNESS + WELLNESS HAS THE POWER TO
TRANSFORM
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PRECEDENCE—Homeless World Cup
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PRECEDENCE—MLK JR Medical Center Campus in LA
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MODELS—Royal College of Art + Girl Hub Rwanda
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• Broad audience• Not architect• Enough time
CHALLENGES & POINTS OF DIFFERENCE
• Holistic• Proactive• Involves audience
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MY ASK OF YOU TODAY...• Audience focus?• At what level and how to engage?• Resource ideas?
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THANKS.
And special thanks to Mike, Lee, Mira, Jonathan, and my cohorts for helping me get here