IN THE EU, THE PRODUCT CATEGORY FOR WHICH COMPARISON SHOPPING WEBSITES WERE USED THE MOST IN 2014 WAS

“ELECTRIC AND ELECTRONIC APPLIANCES”EU: TOP 5 CATEGORIES OF PRODUCTS AND SERVICES FOR WHICH COMPARISON SHOPPING WEBSITES WERE USED,

IN % OF CONSUMERS WHO USED COMPARISON SHOPPING WEBSITES, 2014E

Note: does not add up to 100% due to multiple answers possible, only the top 5 answers are rankedDefinition: the source refers to comparison shopping websites as “comparison tools”, including websites and engines that feature price and other feature comparison and user-generated reviewsSurvey: based on a survey of 21,361 consumers in 28 EU member states, Norway and Iceland, conducted between March andApril 2014; question asked: “For which products/services do you use comparison tools?“; respondents have used comparison tools in the previous 12 monthsSource: European Commission, Deloitte, 2014, taken from the report “Global Online Comparison Shopping Trend 2015” by yStats.com

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63% 43% 37% 25% 24%