THE AVERAGE PERSON IS SERVED OVER 1700 BANNER ADS PER MONTH. DO YOU REMEMBER ANY?Source: ComScore
MARKETING HAS CHANGED
YOUR AVERAGE CLICK THROUGH RATE IS .1%
LET’S FACE IT, THE MODEL IS BROKEN
1st ever banner ad
but have you?
INFLUENCER MARKETING
Generates 2x the sales of paid advertising
Can increase brand market share by as much as 10%
SALES MARKET SHARE RECOMMENDATIONSWORD-OF-MOUTH
Results in recommenda-tions up to 50x more likely to trigger a purchase
Generates 3x more “word-of-mouth” messages
Source: McKinsey
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is here to help
INFLUENCER MARKETING
“In�uencer marketing is the practice of marketing to those who have in�uence over your target market.
This market in�uence typically stems from an individual's popularity, expertise or reputation.”
de�nition
INFLUENCER MARKETING
in 6 easy steps
IDENTIFYyour company’s key in�uencers.
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MAPto understand your community.
�
LISTENto tailor yourengagement.
�
ENGAGEwith excellentcontent.
�
MEASUREyour ROI and performance.
�
SCALE�your programto in�uence more.
�IDENTIFY
�IDENTIFY
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� Remember, in�uence is contextual and don’t mistake popularity for in�uence
Focus on the depth and credibility of their networks
Be sure to look at the in�uencer persona (e.g. blogger, analyst, mum etc) and their a�nities
MAP
�
MAP
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�
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Network maps are a great way of visualising and understanding a community of in�uencers
See the connections between stakeholders, and how far their in�uence reaches
Illustrate the social landscape of your brand
�LISTEN
�LISTEN
Listen to what your in�uencers have to say to make sure you tailor your messaging
Understand who your most in�uential audiences are and what they’re focussed on
Identify new engagement opportunities and stay abreast of the latest developments
�
�
�
�ENGAGE
Align your content strategy with your in�uencer engage-ment strategy
De�ne your outreach channels and the frequency of communication ahead of time
Ensure your engagement is personal, in�uencer marketing is all about building relationships
�
�
�
�ENGAGE
�MEASURE
De�ne one clear outcome and up to three KPIs to measure the success
Forget about social scores, look for more mature data to prove that your in�uencing works
Focus on engagement rather than potential impressions
�MEASURE
SCALE
�
Use content to build interest rapidly among your in�uencer communities
Find new in�uencers but be sure to maintain and amplify existing relationships
Automate tracking and the surfacing of engagement opportunities, to create an always-on program
SCALE
�
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For more great tips on how to build sustainable in�uencer marketing
campaigns, head over to www.onalytica.com/blog
We also build software that helps
you run and scale your in�uencer
programs.
REQUEST A FREE DEMO TODAY
We have executed over 200 successful in�uencer programs for
Microsoft, Coca Cola, Sony and many others.
Forget ine�ective advertising and
start building long lasting in�uence.