Influencer Marketinghow to
by Susurrus
Check my new outfit from
@fashionwow
1.200
530
Influencers
TRUST
INFLUENCERS
92%
HAVE GENERATED
DIRECT SALES FROM
INFLUENCERS
45%
Influencers
TREND
No1
Influencers
of people say they’ve
purchased an item online after
seeing it used by an influencer
-Twitter, Annalect-
5000%The number of online
searches for “influencer
marketing” is growing on
a month rate
- Google Trends -
45%year on year growth in
the influencer
marketing
- eMarketer -
20%
73%of marketers say that
they have allocated
budget for influencer
marketing
- Forrester -
Benefits
ADVERTISEMENT IN
TARGETED AUDIENCES
CREATIVE CONTENT
BRAND AWARENESS
ADVERTISEMENT BY
OPINION - LEADERS
SEO
ROI ANALYTICS
Stepshow to get started
KNOW YOUR AUDIENCE AND YOUR BRAND’S VALUES
1
IDENTIFY THE RIGHT INFLUENCERS
2
Relevant hashtags
Groups & Communities
Top locations
Influencer marketing
tools
#
SET UP THE CREATIVE PART
3
Innovation
Grow their audience
Collaborate
Exclusive perks
MEASURE THE ROI
4
LIFESTYLE WORKS ALWAYS BETTER
1
BE RELEVANT & CREATIVE WITH YOUR AUDIENCE
2
ENGAGEMENT COMES FIRST
3
DON’T GIVE PRE-MADE CONTENT
4
YOU NEED AT LEAST 5-10 OF THEM
5
YOU NEED ON AVERAGE 4 TIMES PER YEAR
6
ALWAYS GO FOR PLATFORMS THAT PAY THE
INFLUENCERS
7
BEST CASES: LAUNCH, EVENT, GIVEAWAYS,
PRODUCT REVIEWS, TEST NEW MARKET
8
SUCCESS DOESN’T COME OVERNIGHT
9
DON’T GO FOR CELEBRITIES
10
Micro-influencers
Celebrities
Consumers
Micro-influencers
10k-100k followers
Targeted audience
Higher engagement
Cost-effective
Boosts conversions
Establish Trust
Platforms
FIND THE RIGHT INFLUENCERS
ENGAGE WITH THEM
Platforms
MEASURE THE ROI
Platforms
Not to use
NEED CELEBRITIES
KNOW THEM IN PERSON
NEED 1 OR 2
People do not buy goods and services, they buy
relations, stories and magic
Seth Godin
[email protected]
by Susurrus
Influencer Marketing