Influence Marketing Part 1:
How to Find Your Industry Leaders
Table of Contents:
What is Influence Marketing1
2 Social Influence Metric (SIM) Tools
Social Media Platforms3
Search Engines 4
What is Influence Marketing?1
What is Influence Marketing?
● Partnering with industry leaders has long been a successful marketing strategy
● Big brands have been marketing with sports figures and celebrities for decades.
What is Social Influence Marketing?
● Social media is social
● 90% of consumers, and readers, trust the recommendation of peers
● Search engines, like Google, factor social influence
Social Influence Metric Tools2
SIM Tools
1 Klout
● Klout is the go-to source for most social media influence measurements.
● First SIM site, starting in 2008
● Measures over 400 metrics from activity on ten social media sites like Twitter, Facebook, Google+, LinkedIn, WordPress (i.e. your blog), and even the Klout site itself.
● Use it to find and connect with top influencers (and bloggers) in your sector
SIM Tools
2 Peer Index
● PeerIndex measures influence and engagement levels
● Has its own algorithms to measure influence by sector
● Shows who the influencers are influencing in what sectors
● Use the data to strategically connect with top influencers who have sway with your niche readership
SIM Tools
3 Kred
● Kred measures influence by sector, and gives actionable insights - including about your competitors.
● Uses algorithms to give you - and everyone else - an influence score.
● Measures outreach activity, and gives you this data in an easy to read format.
● Find influencers who frequently engage with others, and they are more likely to share your blog articles too.
Social Media Platforms3
Social Media Platforms
1 Twitter
● Use Twitter search for your industry keywords
● Follow niche hashtags
● Use Twitter analytics
Social Media Platforms
2 Facebook
● Use Facebook search for industry keywords
● Use tools like EdgeRank checker for engagement levels
● Like Influencers high engagement rate (“talking about”)
Social Media Platforms
3 Google+
● Search for G+ Influencers
● Join industry groups
● Use Google+ ripples: follow the flow to discover new industry leaders
Social Media Platforms
4 LinkedIn
● Search LinkedIn Influencers
● Follow Influencers on LinkedIn and other sites
● Join industry groups and network with group influencers
Social Media Platforms
5 Pinterest
● Search Pinterest for your keywords
● Follow Influencers who engage with your niche keywords
● Follow Pinners with tons of repins
Search Engines4
Search Engines
1 Google
● Do a simple Google search
● Excellent for very niche market or blog topics (Your industry influencers may not even show significantly in tools like Klout, PeerIndex or Kred.)
● For example, search: “whale watching” + blog + Tofino
● Analyze top blogs using social influence metrics and social media sites
Search Engines
2 Technorati
● Technorati is the top blog search engine
● Use it to search for bloggers in your industry, and blog posts about your subject matter
● Check blogger results for Influence on SIM and social media sites
● Other blog search engines include: Blog Search Engine, Blog Digger, and Ice Rocket
More Resources...
Check out more articles on Influence Marketing:
● Part 1: Influence Marketing: How to Find Your Industry Leaders
● Part 2: Influence Marketing: How to Build Relationships with Social Leaders and Drive Traffic to Your Blog
● Part 3: Influence Marketing: How to Amplify Your Content with Social Leaders
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