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In what ways might we educate Elon students about the local
Burlington community and local businesses?
COM 271 Professor Bush
Fall 2009
By Mary Yost
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1.)DefinetheProblem(UnderstandingtheChallenge) ElonstudentsdonotgooutsideoftheElonbubbleandexperiencetheircommunity It’shardtogetoffcampusifyoudonothaveacar AllofthenewshoppingcentersareremovedfromthedowntownBurlingtonarea Chainrestaurantsstudentsarefamiliarwitharemoreappealingthenlocalplaces
withunfamiliarnames Elonispretty;soisAlamanceCrossing;downtownBurlingtonandmany
surroundingareasarenotasphysicallyappealing,deterringstudentsfromgoingtothem
ElonstudentslackawarenessaboutwhattheBurlingtoncommunitycanofferthem ItismoreconvenienttopatronizebusinessesthatacceptPhoenixCash
ConstructingOpportunities
WouldItBeNiceIf…• Elonstudentsweremoreawareoflocalbusinessestosupport• ElonstudentsexperiencedwhattheirBurlingtoncommunityhastooffer• ElonstudentssteppedoutsideoftheElonbubbleandbecamemoreinvolved
inthecommunity• ElonstudentsweremoreawareofBurlington’shistory• TheBioBustravelledtoplacesclosertodowntownBurlingtoninsteadofto
justthenew,chainshoppingcenters• TheBioBuswasusedasamethodofpublictransportationforlocal
Burlingtonresidents• TheBioBustookstudentstoservicesiteseveryday• Morestudentsbecameinvolvedwith“GetontheBus!”
What’simportantaboutthisopportunityorchallenge?
• Supportingyourlocalcommunityisveryimportant.• Itisyourresponsibilitytolovewhereyouliveandlovethepeopleyoulive
with.• PeopleneedtoincreasediversitybyinteractingwithlocalBurlington
residents.• LocalBurlingtonresidentsneedtobetterunderstandElonstudentsandfeel
comfortableusingourfacilities,becauseweareapartoftheircommunity.• StudentsneedtospendtheirmoneyatlocalbusinessessothatWal‐Martand
McDonald’sdonottakeovertheentireworld!
What’snaggingmeaboutthissituation?• ItupsetsmethatpeoplehavestereotypesaboutBurlingtonwhentheyhave
noteventakenthetimetoexperiencewhatourcommunityhastooffer• Itupsetsmethatpeopleareunwillingtochangeandonlypatronizeplaces
theyhavebeentobefore• Itupsetsmethatpeopleonlywanttosurroundthemselveswithotherswho
aresimilartothem.Elonstressesbecomingglobalcitizens.Whynotstartwiththatinourowncommunity?
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• Itupsetsmethatpeoplecaremoreaboutsupportinginternationalpeople/organizationsthantheydoaboutsupportingtheirowncommunity
Whatdemandsarereallymostpressing?• PeoplelackawarenessaboutwhattheBurlingtoncommunityhastooffer• Peopledonothaveoff‐campusaccess
Whataremy“bottomline”goalsandconcerns?
• IwantpeopletobecomemoreawareoflocalbusinessestosupportaroundElonandtounderstandtheimportanceofsupportingyourlocalcommunity
• IwantpeopletofeelcomfortableexploringBurlingtonbyprovidingthemwithadequate,preparatoryinformation
• IwanttheBioBustoincludearoutethroughdowntownBurlingtoninordertoincreasestudent’sawarenessofthisarea
ExploringData StretchingtheChallenge(Thinkertoys,30)
• Why?♦ WhydoIwantElonstudentstosupportlocalbusinesses?Becauselocal
businessesarestrugglingtostayinbusinessandneedoursupport.♦ WhydoIwantElonstudentstogetoffcampus?Toreallyexperience
whatourcommunityhastooffer.♦ WhydoIwantstudentstoexperiencewhatthecommunityhastooffer?
BecauseBurlingtonisanamazingcommunitywithmanycoolopportunitiesandthepeoplearesofriendly!ThecommunitysupportsElon,soweshouldalsosupportthecommunity?
• WhyElse?♦ WhydoElonstudentslackawarenessaboutlocalbusinesses?Because
nobodytellsthem!Youmainlyhearaboutlocalbusinessesthroughwordofmouth.
♦ WhydoesdowntownBurlingtonneedoursupport?BecauseitisstillrecoveringfrombeingatextiletownandneedsElonstudentstoinvesttheirmoneyintheirbusinesses.
♦ Whydomorestudentsnottalkaboutthis?Becausetheylackawareness.Itisalsonotsociallyacceptabletotalkabout(yet).
Who?• Whowillhavetohelpdealwiththesituation?
♦ Elonstudents♦ Burlingtonbusinessowners♦ FreshmanorientationandElon101groups♦ TheAdmissionsOffice♦ MoseleyFrontDesk♦ ThePhoenixCardOffice♦ TheBioBus♦ Clubsoncampus
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♦ KernodleCenterforServiceLearning♦ TheLeadershipOffice♦ TheMulticulturalCenter♦ CampusRec
What?
• Whatresourcesdoweneed?♦ Pamphlets/websitesformoreawareness♦ Morelocalbusinessinformation♦ Moreawarenessandword‐of‐mouth♦ Increasedcontactwithlocalbusinessownersandemployees
When?
• Whenisthebesttimetotakeaction?♦ Parent’sweekend♦ Homecoming♦ WinterTerm♦ Freshmanorientation♦ Elon101♦ Beginningofthesemester♦ EarthWeek♦ SustainabilityMonth
• Whenistheworsttimetotakeaction?♦ Duringexamtime
Where?
• Wherearethebestplacestobe?♦ Moseley♦ Dorms/Apartments♦ Refrigeratordoors♦ Servicelearningclasses♦ Athleticevents♦ Clubmeetings♦ Cateredevents♦ E‐net/Internet♦ Facebook♦ Twitter♦ ElonPlanners♦ MoseleyTVscreens
Why?• Whathasthissituationnotbeendealtwith?
♦ Becauseeveryonereliesonword‐of‐mouthandhasnotyetdoneanythingonabiggerscale(Noonehasorganizedasolutiontothisproblemyet)
• Whymightanyonenotwanttodealwiththissituation?
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♦ Becausestudentslikechainrestaurantsandarefamiliarwiththeserestaurants’locations
♦ Becausepeopledonotwanttowastetime/moneylookingforanunfamiliar,localrestaurant
♦ Aramarkandcontractstheschoolhasmadewiththiscompany
How?• Howdoothersviewthissituation?
♦ Students Donotwanttowastetimediscoveringlocalplaces WanttoknowIamgettingqualityfoodformymoney Group‐think—Ienjoygoingwithwhatthegroupthinks
♦ Businesses Weneedtoreachoutandofferincentivestostudents
Butdowehaveenoughmoney,time,andresourcestodothis?
Locating“Hit”Spots• Whichpiecesofdatareallytellthemostaboutthetaskandwhatweneedto
workonwithinthattask?♦ “ElonBubble”♦ Lackoftransportation♦ NewshoppingcentersareremovedfromdowntownBurlington♦ Unfamiliaritywithfoodandserviceoflocalrestaurants♦ Physicalappearanceoflocalrestaurantsvs.Chainrestaurants♦ Lackofawarenessofbusinessesandtheimportanceoftheirdollar
Locating“Hot”Spots• Hotspotsaregroupsofseveralhitsthatalladdressordealwithacommon
theme,issue,orimportantdimensionofthemess.♦ “Elonbubble”andlackofawareness♦ BioBusandnotransportationtolocalbusinesses♦ Supportingyourcommunityandsustainability
ThedirectionI’dreallyliketoseeoursearchtakeis…• Discoveringhowtoincreasestudent’sawarenessoflocalbusinessesto
support• Discoveringhowtoincreasestudent’sawarenessoftheimportanceoftheir
spendingdollarandhowthisimpactslocalbusinesses• Discoveringhowtoincreasetransportationtolocalbusinesses
FramingtheProblem
WordDance(CPS,49)• 1.)Writedownyourfirststatement.
♦ Elonstudentslackawarenessaboutlocalbusinesses.• 2.)Underlinetheverband,underit,listanyotherverbsthatmightbeused
instead.
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♦ Lack Need Nothave Aredeficientin Require Undersupplied Underprovided Incomplete Unfinished Partial Imperfect Poor Wanting Deprived Unfortunate Regrettable Desire
• 3.)Underlinetheobjectiveand,underit,listmanyotherobjectivesthatmightbeusedinstead.♦ Awareness
Consciousness Alertness Responsiveness Realization Perception Notice Insight Observation Sensitivity Thoughtfulness Kindness Courtesy Understanding
♦ Businesses Commerce Trade Industry Selling Production Constructing Invention Dream Assembly Creation Formation Conception
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Design Establishment Foundation
• 4.)Testseveralnewproblemstatementsby“mixingandmatching”anyoftheverbswithanyoftheobjectives.♦ Elonstudentsrequireanunderstandingoflocalcreations.♦ Elonstudentsareunfortunatefornotrealizinglocalestablishments.♦ Elonstudentsdesireaconsciousnessaboutlocaldesigns.♦ Elonstudentsdemandanunderstandingoflocalestablishments.
WhichproblemstatementdoesthebestjobofposingthequestionforwhichIreallyneedandwantnewideas?• InwhatwaysmightweeducateElonstudentsaboutthelocalBurlingtoncommunityandlocalbusinesses?
DoesoneoftheproblemstatementsIhavelistedstandheadandshouldersabovetherest?(CPS,51)• Isitopen‐endedorrichinpotentialforgeneratingmanyideas?YES!• Itisfreeoflimitingconstraintsorlimitingcriteria?YES!• Doesitreallygettotheheartoftheissue?YES!
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2.)EstablishGoals. Whatismyidealvisionin2‐3years? Elonstudentssupportlocalbusinesses75%ofthetimetheyventureoffcampus.
Ifstudentseatoff‐campus,theywouldideallysupportlocalrestaurants75%ofthetimetheyeatoffcampus.Forexample,iftheydine4timesamonth,theywouldsupportalocalrestaurant3timesthatmonth.
ElonstudentscaneasilynavigatethroughBurlington,includingdowntown. ElonstudentswillhaveamapoftheentireBurlingtonareaandtheattractionsin
thearea.TheywillknowhowtousethatmapandfeelcomfortabletravellingthroughtheentireBurlingtonarea.
Elonstudentswillfindonenewlocalbusinesstosupporteverymonth. Everymonth,Elonstudentswilldecidetosupport1newlocalbusinesssothat
bytheendoftheyeartheywillhavepatronized9localbusinesses. ElonstudentswillenjoythebeautifuloutdoorsinBurlington,suchasparksand
lakes. Atleastonceinthefallandonceinthespring,studentswillgooff‐campustoa
parktorelaxandbeonewithnature. Elonclubswillpurchasefoodfromalocalrestaurantfortheirmeetingsoncea
semester.
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3.)GenerateIdeas. IdeaBox(Thinkertoys,page117)
1.) Determineyourchallenge—InwhatwaysmightweeducateElonstudentsaboutthelocalBurlingtoncommunityandlocalbusinesses?
2.) Selectcertainparametersofyourchallenge.Askyourself,“WouldthechallengestillexistwithouttheparameterI’mconsideredaddingtothebox?”—Who’scurrentlyinvolved?;Whoneedstobeinvolved?;What’sneeded/challenge?;Solutionsthatalreadyexist?
3.) Listpossiblevariations.Beloweachparameter,youshouldlistallthepossiblevariationsthatyouwantfortheparameter.• Trydifferentcombinations.Onceyouhavefinishedfillinginthedifferent
parameters,youshouldrandomlyselectdifferentparametersfromeachcategoryandcombinethemtomakeanentirelynewidea.Youcanthenexaminethenewideaandseeifanyaspectofitcanhelpyousolveyourchallenge.
Whoiscurrentlyinvolved?
Whoneedstobeinvolved?
Whatisneeded?Whatsolutionsalreadyexist?
1.)KernodleCenterforServiceLearning
1.)FreshmanOrientation
1.)IncreasedAwareness 1.)GetontheBus
2.)AcademicServiceLearning 2.)Elon101Groups 2.)DifferentBioBus
Route2.)IrazuCoffeein
theZone
3.)ServiceLearningCommunity
3.)TheAdmission’sOffice
3.)WebsiteorOtherCentralLocationfor
Information
3.)Smitty’sIceCreamatFootball
Games
4.)ElonStudents 4.)MoseleyFrontDesk 4.)Word‐of‐Mouth 4.)Farmer’sMarket
everyThursday5.)Burlington
BusinessOwners 5.)BioBus 5.)MoreDetailedMapofLocalArea
5.)ServiceLearningClasses
6.)PhoenixCardOffice 6.)ElonClubs
6.)IncentivestoSupportLocalBusinesses
6.)ElonClubs
7.)FootballGames 7.)LeadershipOffice 7.)Advocacy 8.)ElonCommunity
Church8.)Multicultural
Center
9.)CompanyShopMarketCo‐Op 9.)CampusRec
10.)SustainableLivingLearningCommunity
PossibleVariations
4+6+1+3 Elonstudents+Elonclubs+Increasedawareness+Smitty’sIceCream
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• Elonclubscaneatatlocalbusinessesforameeting/purchasefoodfromlocalrestaurantsforameeting.Theclubscouldthenspreadinformationaboutthelocalrestauranttoclubmembersandprovidemenusfromtherestauranttothemembers.
• ElonclubscanhaveadessertnightwithicecreamfromSmitty’sorotherlocaldessertrestaurantstocelebratetheendofasemesterorforfunduringtheirmeetings.
2+4+5+1 Academicservicelearning+Moseleyfrontdesk+MoredetailedmapofBurlingtonarea+GetontheBus• Anacademicservicelearningclasscandedicatetheirservicehoursto
learningaboutlocalbusinessesandlocalplacestogo.TheycouldthenmakeadetailedmapoftheirfindingsthattheMoseleyFrontDeskcanprovidetostudents,familymembers,faculty,andstaff.
• AmapoftheGetontheBusservicelocationsandalloftheacademicservicelearninglocationsshouldbeprovidedtostudents.Moseleyfrontdeskcanoffercopiesofthemaptoeveryone.
5+1+7+4 Burlingtonbusinessowners+Freshmanorientation+Advocacy+Farmer’smarketeveryThursday• ABIGfair/exhibitionoflocalbusinessescantakeplaceduringfreshman
orientation.Farmersandotherlocalentrepreneurscancometothefairandpassoutmenus,information,andotheritemstothefreshman.Thiswouldallowthenewstudentstolearnaboutlocalbusinessesrightfromthebeginning.
2+2+2+2 Academicservicelearning+Elon101groups+NewBioBusroute+IrazuCoffeeintheZone• EveryElon101groupshouldtakeatripontheBioBusthroughallof
Burlingtonsotheycanbecomeacquaintedwiththesurroundingcommunity.Thebusshouldstopeveryonceinawhiletoshowstudentslocalbusinesses/parks/funplaces.ThetripcanendwithatriptoIrazuCoffeeintheZone(dependingonthetimeofday)sothatthestudentscanseethattheycansupportthelocalcommunityonElon’scampus.Informationaboutacademicservicelearningclassesshouldalsobegivenduring/afterthebustrip.
7+3+6+6 Footballgames+Admission’soffice+Incentivestosupportlocalbusinesses+Elonclubs• PhoenixPhanaticscouldpurchasefoodfromlocalbusinessesfortheir
tailgatesbeforethefootballgames.Theycouldgivemenustomembersoftheclubandothertailgaters.TheAdmission’sofficecouldadvertisethissupporttoprospectivestudents.GoingtoanElonfootballgamecanalsobecomeawaytolearnmoreaboutlocalbusinesses!
Brutethink(Thinkertoys,page157)
1.)Whenyouarelookingforafreshapproachtoachallenge,bringinarandomword.BLUEPRINT.
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2.)Thinkofavarietyofthingsthatareassociatedwithyourchosenword.• Characteristicsofablueprint.
♦ Onpaper♦ Roughsketch♦ Drawninpencil♦ Notafraidtomakemistakes♦ Designabuilding♦ Basisforconstructingideas♦ Roughdraft
• Whatdoesablueprintdo?♦ Providesguidelinesforhowtoconstructsomething♦ Putstheinventor’sideasontoapieceofpaper♦ Easyforeveryoneelsetofollow♦ Helpsnovicesconstructsomething
• Whatcanyoudowithablueprint?♦ Createsomething♦ Addtosomething♦ Followpicturedirections♦ Makesomethingyouneverthoughtyoucouldmake!♦ Canbeusedmultipletimesbymultiplepeople♦ Youcancombinemultipleblueprintstomakeyourown
3.)Forceconnections.• Blueprintsarethebasisforconstructingcars/houses/skirts/etc…Howcan
weallowElonstudentstomaketheirownblueprintoftheBurlingtoncommunity?Whatbusinesseswouldtheirdreamcommunityhave?Canweconnectthemtotheirdreambusinesses?
• Blueprintshelpnovicesconstructsomething.HowcanablueprintoftheBurlingtoncommunitygivestudentstheopportunitytoconstructtheirown
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paththroughBurlington?Howcanstudentsconstructsomethingfromanincreasedknowledgeofthecommunity?
• Youcancombineideasfromotherblueprintsontoyourownblueprint.Howcanstudentscombineotherstudent’sblueprintsofthecommunity?Isthereawayforstudentstoshareinformation?
• Blueprintsbecomeoutdated.Howcanweupdateourblueprintwithnewinformationaboutlocalbusinesses?Howcanwemakeourblueprintrelevanttotheconstantlychanginglivesofstudents?
• Blueprintsvaryintheircomplexity.Howsimpleorcomplexshouldwemakethisinformation?Shouldwehavevaryingpamphletsofcomplexitythatarebasedonstudent’sinterests?
1.)NewWord—PANTOMIME(Aplaywhereactorsusenowords;expressionofsomethingbybodilyorfacialmovementsonly.)
2.)Thinkofavarietyofthinsthatareassociatedwiththewordpantomime.• Characteristicsofpantomime.
♦ Silent♦ Facialexpressions♦ Colorful♦ Overexaggeratedbodymovementsandgestures♦ Lotsofmakeup♦ Historical♦ Funprops♦ Goodmusic♦ Entertaining♦ Comedy
• Whydopeopleseethistypeofplay?♦ Forentertainment♦ Wanttogotothecircusandhaveagoodtime
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♦ Enjoythecomedicrelieffromdailylife♦ Itdiffersfrommainstreamentertainment♦ Leavesalotuptotheviewers’imaginationViewersbecomingactively
involved• Ispantomimeeffective?
♦ Yes,ifyouenjoyexaggeratedexpressions,gestures,andsilence!♦ Yes,ifyoulikethinkingcreativelyandnotbeingtoldwhattothink!
3.)Forceconnections.• Pantomimeactivelyengagestheaudienceandallowsthemtothink
creatively.Exploringnewbusinessesandrestaurantsallowsstudentstothinkcreativelyandaltertheirroutines.ISHOULDMAKEMYGOALSOMETHINGTHATGIVESTHESTUDENTSPOWERANDALLOWSTHEMTOSHARETHEIRNEWDISCOVERIESWITHEACHOTHER!
• Pantomimeisover‐exaggerated.Wal‐MartandMcDonald’saregoingtotakeovertheworldandweareallgoingtodieofheartattacks!Icouldmakeexaggeratedstatementstocatchstudent’sattentionsothattheywillbeinterestedintheneedtosupportlocalbusinesses.
• Pantomimemakesyoulaugh.Sowhatifyoutryalocalrestaurantandthefoodisnotgood?Youcanlaughaboutitlater!Wouldn’tyourathertrysomethingnewandcreateafunnymemorythengotothesame‐oldplaceandbebored?Takearisk!Trysomethingnew!
• Pantomimediffersfrommainstreamentertainment.Tryinganewlocalrestaurantdiffersfromyourdailyroutine.Shakethingsup!Peoplealwaysadmireandappreciatewhatisnewanddifferent.Whynotjoininonthattrendandexperiencesomethingfunandnew!
• Pantomimeisverycolorfulandlively.LocalBurlingtonresidentsareinterestingandcolorful.Gooutandmeetpeoplewhodonotconformtothe“Elonstandards.”Learnfromlocalresidentsaboutthecommunityandgettoknowthemonapersonallevelbecauseweallliveinthesameplace!
BrainbankIdeas!!!! “Whenonepersonwalks,it’sexercise.Whenanentirecountrywalks,it’sa
movement.”• TheBioBus’routecanincludestopsatlocalbusinesses,servicesites,and
downtownBurlington.Thiswillopenstudents’eyestonewbusinesses,allowingthemtostartamovementtowardssupportingthelocalcommunity.
• “Bustourhighlightshousingconditions”—Elonstudentsshouldbeexposedtotheneedsofthelocalcommunityonabustourbecauseweallhavearesponsibilitytogivebacktoourcommunity.
“ATownTreasure:Burlington’sCarousel”• Makeamovieaboutthelocalcommunity.Peoplecouldgooutintothe
communityandfilmtheirtriptolocalbusinessesandparks.Moreinformationabouttheplacesvisitedinthefilmcanbegivenoutattheendofthemovie.
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♦ “Planletsillegalsincollegeclasses”—Eventhoughthisideaseemsabitchallengingtome,IthinkthatIshouldtryit.Afterall,whoeverthoughtthatillegalimmigrantswouldbeallowedtotakecollegeclasses?TRYITOUT!!!
“Inmanyways,humanbeingsbehavelikeflocksofbirdsorschoolsoffish.”• Localbusinessoftheweek/month!Everyweek/month,E‐netcanhighlighta
newlocalbusinessandincludeinformationaboutthatbusiness. “CelebrateFamilyDaywithaGoodMeal”
• Alocalbusinessfairshouldoccuratthebeginningoftheyearsothatstudentsareawareoflocalbusinesses,theirservices,theirlocation,etc…atthebeginningoftheschoolyear.
“GreatAmericanDineout”• Onenightamonth,Elonstudentsshouldallgooff‐campustoeat!!!
Magnetswiththenameoflocalbusinessescanbemadeandgiventostudents. Apamphletwithinformationaboutlocalbusinessescanbemadeandgivento
students. MorelocalbusinessescanacceptPhoenixCash.
FocusingIdeas
Whatoptionssuggestnewandpromisingwaystosolvethisproblem?• Anacademicservicelearningclasscandedicatetheirservicehoursto
learningaboutlocalbusinessesandlocalplacestogo.TheycanspreadthisinformationtotherestofourEloncommunitybymakingamap,website,video,etc…
• Afair/exhibitionoflocalbusinessescantakeplaceatthebeginningoftheschoolyear.Farmersandotherlocalentrepreneurscancometothefairandpassoutmenus,information,andotheritemstostudents.Thiswillallowstudentstolearnaboutlocalbusinessesatthebeginningoftheyearsothattheycansupporttheseentrepreneursduringtherestoftheyear.
• TheCommunicationsdepartmentwillmakeamovieaboutthelocalBurlingtoncommunity.Peoplewillgooutintothecommunityandfilmtheirtriptolocalbusinessesandparks,interviewingbusinessowners,localresidents,andotherstudents.Moreinformationabouttheplacesvisitedinthefilmwillbegivenouttostudentsattheendofthemovie.
WhatideasdoIreallylikebest?• ThemovieaboutBurlington• Thefair/exhibitionoflocalbusinesses• Localbusinessoftheweek/month!
Whatideassurprisedmeorcaughtmyattention?
• EveryElon101groupcantravelontheBioBusthroughBurlingtoninordertobecomeacquaintedwiththesurroundingcommunity.Thebuscanstoptoshowstudentslocalbusinesses/servicesites/parks/funplaces.ThetripwillendwithatriptoIrazuCoffeeintheZonesothatstudentscanseethattheyhavetheopportunitytosupportthelocalcommunityonElon’scampus.
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Studentscanthenlog‐ontothe“LocalBusiness”andspreadinformationaboutplacestheyvisitedandwhattheythoughtofthelocalcommunity!ThiswillallowElonstudentstosharetheirownknowledgeandfeelthattheyareapartofsupportingthecommunity!
• LocalBusinessoftheWeek/Month!Everyweek/month,E‐netwillhighlightanewlocalbsinessandincludeinformationaboutthatbusinesssothatstudentswillbecomemoreawareoftheircommunity!
• TheBioBusroutecanincludestopsatlocalbusinesses,servicesites,anddowntownBurlington.
Whatideasofferedthemostunusual,different,orfreshperspectives?• TheElon101BioBustourbecauseitdirectlytakesstudentsintothe
communitysothattheycanseefirst‐handwherebusinessesareandfeelcomfortabletravellingoff‐campus.
Dosomeoftheseideasgotogether?Cantheybecombined,synthesized,orsequenced?• TheElon101BioBustourcanallfilmaclipofthemovie.Eachgroup
cangoto35differentlocalbusinesses/parks/servicesitesandlearnaboutthosesites.Theycanfilmtheirtriptothosesites.Attheendofthesemester,alloftheclipswillbecombinedtomakeonemovie,whichwillbeshownata“MovieontheLawn”orothereventoncampus!Therewillbeanexhibition/fairoflocalbusinessesatthemovieviewingsothatstudentscanmeetbusinessowners!!!!!!
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4.)ChooseaSolution. Option1:TheElon101BioBustourcanallfilmaclipofthemovie.Eachgroupcan
goto3‐5differentlocalbusinesses/parks/servicesitesandlearnaboutthosesites.Theycanfilmtheirtriptothosesites.Attheendofthesemester,alloftheclipswillbecombinedtomakeonemovie,whichwillbeshownata“MovieontheLawn”orothereventoncampus!Therewillbeanexhibition/fairoflocalbusinessesatthemovieviewingsothatstudentscanmeetbusinessowners!
Option2:Localbusinessoftheweek/month!Everyweek/month,E‐netcanhighlightanewlocalbusinessandincludeinformationaboutthatbusiness.
Option3:TheElon101BioBustourbecauseitdirectlytakesstudentsintothecommunitysothattheycanseefirst‐handwherebusinessesareandfeelcomfortabletravellingoff‐campus
Option4:Afair/exhibitionoflocalbusinessescantakeplaceatthebeginningoftheschoolyear.Farmersandotherlocalentrepreneurscancometothefairandpassoutmenus,information,andotheritemstostudents.Thiswillallowstudentstolearnaboutlocalbusinessesatthebeginningoftheyearsothattheycansupporttheseentrepreneursduringtherestoftheyear.
Option1 Option2 Option3 Option4
Option1 X 1 1 1Option2 X 3 4Option3 X 3Option4 X
OPTION1ISTHEWINNER!!!!YAYYYY!!!!!Eventhoughitisthemostcomplex
andinvolvesthemostplanning,Ithinkthatitisthebestoptionbecauseitgivesstudentsthechancetogetoffcampusandtoplayanactiveroleineducatingpeersaboutthelocalcommunity!!!!Italsoallowsstudentstohavetheirworkviewedbyotherstudents.Finally,itgiveslocalbusinessesthechancetocometoElon’scampusandseetheirbusinesshighlightedinamovieoncampus!!!
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5.)DevelopanActionPlan. Solution:TheElon101BioBustourcanallfilmaclipofthemovie.Eachgroupcan
goto3‐5differentlocalbusinesses/parks/servicesitesandlearnaboutthosesites.Theycanfilmtheirtriptothosesites.Attheendofthesemester,alloftheclipswillbecombinedtomakeonemovie,whichwillbeshownata“MovieontheLawn”orothereventoncampus!Therewillbeanexhibition/fairoflocalbusinessesatthemovieviewingsothatstudentscanmeetbusinessowners!
Whatarethestepsyouarecommittedtotaking? IamcommittedtobeingaliaisonbetweentheElon101groups,theBioBus,and
thecommunicationsdepartment.Iamfairlygoodatdetails,soIthinkthatIcanhandleworkingwiththesepeople.• IwillworkwithateamofotherpeopletoplantheBioBusroute,makesure
thatgroupsofElon101studentswillgotodifferentsites,andmakesuretheyhavesomethingtorecordtheirtripwith.
Iwillworkwithateamofstudentsdedicatedtocontactinglocalbusinesses. Iwillalsosupportwhoismakingthefilm,theElon101professorsandTAs,the
communicationsdepartment,andthestudentsinchargeofplanningtheexhibition/fairoflocalbusinesses.
Whatresourceswillberequiredtothesesteps? TheBioBus Afilmcamera Studentswhoareknowledgeableaboutmakingmovies AverydetailedschedulefortheBioBusdriversandElon101groups Contactwithlocalbusinessowners YoungCommons—forthemovieviewingandtheexhibition/fairoflocal
businesses
Whenwillthestepstakeplace? Planswillbeginnowsothatatthebeginningofnextyear,themoviecanbegin
beingmade.• ItwillhopefullybeshowninNovemberorDecember2010.
Wherewillthestepstakeplace?
TheKernodleCenterforServiceLearning TheCommunicationsBuilding TheBurlingtonCommunity TheBioBusOffice OfficesinMoseley
Whowillbeinvolved?Whyaretheyimportant?
TheBurlingtonCommunity—Withoutthecommunity’ssupport,thisprojectwillbeafailure.
Elon101Groups—TheyareimportantbecausestudentsneedtolearnabouttheircommunityrightfromthebeginningoftheirtimeatElon.
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TheKernodleCenterforServiceLearning—Thisofficeisimportantbecausetheyareveryknowledgeableaboutthecommunityandwillbeagreatresourcethroughouthiswholeprocess.
Communicationsstudents—Theywillprovidethemovie‐makingknowledgeandexpertisetomakethemovieasuccess!
TheBioBusdrivers—Theywillneedtodrivestudentsaroundthelocalcommunity.
ElonAdministration—Tomakethisprojectasuccess,theElonAdministrationwillneedtosupporttheElon101groups,themovie,andtheexhibition/fair.
Assisters Who?(Helpfulpeople)
• TheKernodleCenterforServiceLearning• TheHeadofElon101• CampusSecurity(fortheBioBus)• LocalCommunityMembers• Studentswhoarepassionateaboutsupportingthelocalcommunity!
What?(Essentialresourcesorthingsyouwillneedforsuccessfulaction)
• Detailedplan/map• VideoCamera• BioBus
When?(Thebesttimestocarryoutyoursolutions)
• TheplansforthismustbefinalizedbytheendofJulysothattheycanbepresentedandaddressedinAugust.
Where?(Thebestplacestoimplementtheplans)• Beforetheschoolyearstarts.
Why?(Thebest,mostimportant,ormostpersuasivejustificationsforyour
solutions)• Whynotprovidestudentswithaforumtoeducateeachotheraboutthelocal
community?Thisideapromotesstudentinvolvementtobenefitthecommunity!
Resisters Who?(Criticsoropponents.Peoplewhomightbethreatenedoruncomfortable
indealingwiththesolution.)• Elon101professorswhodonotwanttohelpwiththeproject• TheAdministration—theprojectmaycostalotofmoney
What?(Importantthingsorresourcesmightbemissing,unavailablewhenyou
needthem,lost,oroverlooked.)• Studentinterest—maybestudentsjustdonotcareaboutthelocal
community
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• Awell‐writtenplan—iftheplanisnotdetailedenough,thewholeprojecthasthepotentialtofail
When?(Theworstpossibletimestocarryoutyoursolutions)• Duringexamtimebecausepeoplearetoostressedouttothinkabout
anythingelsebesideschool
Where?(Theworstplacestoimplementtheplans)
Why?(Theleastpersuasivejustificationsforyoursolutions.Whymightpeopleturnawayfromthesolutions?)• Theymightarguethatmyplanistoocomplexandinvolvestoomanyparts.
Whynotjustfocusononepartoftheplanandsolidifythatpartbeforemovingontodifferentparts?
Timeline The24HourSteps—Bythistimetomorrow,Iwillhave…
• Toldmyideatoatleast10otherpeople,askingthemtotelltheirotherfriendsaswell.
• ToldmyideatotheKernodleCenterforServiceLearning’sstafftobegingettingthemonboardwithmyprojectidea.
ShortTermSteps—BytheendofWinterTermIwillhave…• Spreadawarenessandconstructedateamofinterestedstudentswhowill
helpexecutetheplan• Havecreateddifferentcommitteesfortheteammemberssothattheyeach
haveaclear,detailedfocus• Receivedfeedbackonhowtomakethisprojectasuccessandtweakpossible
placesforfailure• Receivedsupportfromtheadministrationfortheproject
LongTermSteps—ByDecember2010Iwillhave….
• CREATEDAMOVIEWITHTHEHELPOFSTUDENTSABOUTLOCALBUSINESSESANDHAVEALOCALBUSINESSFAIR/EXHIBITION!
• INCREASEDSTUDENTS’AWARENESSABOUTTHEIMPORTANCEOFSUPPORTINGTHELOCALCOMMUNITY!!!YAYYY!!!
• IT’STIMETOCELEBRATEBYSUPPORTINGLOCALBUSINESSES!!!!!!!
Evaluation HowdoIknowifthesolutionhassucceeded?
• Ifmygoalsbecomeareality!♦ Elonstudentssupportlocalbusinesses75%ofthetimetheyventureoff
campus. Ifstudentseatoff‐campus,theywouldideallysupportlocal
restaurants75%ofthetimetheyeatoffcampus.Forexample,ifthey
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dine4timesamonth,theywouldsupportalocalrestaurant3timesthatmonth.
♦ ElonstudentscaneasilynavigatethroughBurlington,includingdowntown.
♦ Elonstudentswillfindonenewlocalbusinesstosupporteverymonth. Everymonth,Elonstudentswilldecidetosupport1newlocal
businesssothatbytheendoftheyeartheywillhavepatronized9localbusinesses.
♦ ElonstudentswillenjoythebeautifuloutdoorsinBurlington,suchasparksandlakes. Atleastonceinthefallandonceinthespring,studentswillgooff‐
campustoaparktorelaxandbeonewithnature.♦ Elonclubswillpurchasefoodfromalocalrestaurantfortheirmeetings
onceasemester.• Also,IwillknowifmyplanwasasuccessifIcanactuallyorganizethe
creationofamovieandlocalbusinessexhibition/fair!!!!YAYY!!!