Microenterprise Access to Banking Services Program
Implementing a Successful
Mobile Phone Banking Services
Implementation Process
Microenterprise Access to Banking Services Program www.rbapmabs.org
Step 1 – Accreditation
• Bank to apply for accreditation with RBAP and Globe. Bank has to comply and submit accreditation requirements to RBAP. No objection notice required from the BSP.
Step 2 – Activation
• Globe activates and deploys SIMs and/or mobile phones; SIMs can be plan zero.
Step 3 – Conduct UAT
• Bank to conduct User Acceptance Test (UAT).
• The bank should perform stress test e.g. GCASH pre-funding, Cash In & Cash Out, settlement using the SIMs provided by GXI.
Step 4 – Pilot
• Bank to conduct pilot on selected branches for the various mobile phone banking services.
• Bank should plan to use GCASH in releasing salaries or at least allowances (Text-A-Sweldo)
Step 5 – Evaluation
• Evaluate Results and Performance of MPB implementation
• MPB core group to prepare rollout plans
• Recommends rollout plan
Step 6 – Roll-out
• Roll-out MPBS to other branches and sub-offices
Step 7 – Monitoring
• Monitor MPBS performance by branch and type of transaction
• MPBS activities must be monitored continuously
Accreditation Requirements for Rural Banks:
Microenterprise Access to Banking Services Program www.rbapmabs.org
Attend Accreditation Training (conducted by RBAP, MABS and Globe)
Secure “No Objection” Notice from BSP (please see request letter template provided)
Submit Accreditation Requirements to RBAP (please refer to the accreditation kit provided)
Key Factors to Ensure Successful Implementation:
Microenterprise Access to Banking Services Program www.rbapmabs.org
Clarify bank objectives in adopting Mobile Phone Banking technology and services: WHAT FOR AND HOW WILL IT HELP BANK?
Know what Mobile Phone Banking Services are demanded in the service areas by clients and potential customers
Senior Management commits and champions the adoption of the technology….
And provides the resources and PUSH to make it happen.
Strategies and Success Factors
Microenterprise Access to Banking Services Program www.rbapmabs.org
Top Management
Recognizes MPBS as one of income generating
services of the bank
Requires middle management to be
actively involved in the implementation of MPB
services
Include MPBS as one of the targets and/or
performance indicators
Provides Incentive to MPB top recruiters or
branches
Designates a full-time in-charge to handle and monitor MPB services and provide support
Top Management Commitment
Strategies and Success Factors
Microenterprise Access to Banking Services Program www.rbapmabs.org
Implementation Plan
Anchored on good market research
Use Market Research to determine service/s most needed; Monitor Client
Feedback
Mobile Phone Banking Services
Starting Point To offer Remittance
Services – Cash-in/out and GCASH Remit (TAR)
Full Implementation Build cash-in cash-out locations, OFFER TAP, TAW, TAD, TAB & TAS
Incentive Scheme for Performing Branches
and/or Recruiters
Evaluate against targets (in terms of income
generation)
Effective Implementation Plan
Strategies and Success Factors
Microenterprise Access to Banking Services Program www.rbapmabs.org
Text-A-Sweldo (TAS)
Makes Employees more familiar with the
technology and helps train back office staff
Employees become effective agents of “word of mouth marketing” and
tellers learn how to handle transactions
Increase employees earning
Employees can sell airtime load (w/ 10%
rebate)
Cost savings and convenience for
employees
Employees who are sending money regularly
to family members, friends and relatives
Save the bank from maintaining large ADB
requirement in commercial banks for ATM payroll servicing
Employees will receive their salaries and
allowances through GCASH with no minimum
ADB required
Introduction of MPBS to Employees through TAS
Strategies and Success Factors
Microenterprise Access to Banking Services Program www.rbapmabs.org
Monitoring MPBS
Income and Expenses
Income (from 1% (or 10P) for cash in/out; P50 on GCASH Remit; 1% on Billspayment) and Expenses on MPB Staff/
incentives for branches or recruiters
Transaction Volume (number and value) and Transaction
Type
To determine if wallet limit needs to be increased; limit
defines exposure of the bank for risk management and
further market study
Revenue Sharing
Sharing with Head Office and Branches
(depending on the bank’s policy)
Feedback, Lessons Learned, Issues, Concerns, Disputes
and Fraud
Build on successful experiences and learn from concerns and other issues.
Focus on improving and expanding MPBS operations
Efficient Monitoring of Mobile Phone Banking Performance
Strategies and Success Factors
Microenterprise Access to Banking Services Program www.rbapmabs.org
Training
Front-liners and
Back office operations
Training on: GCASH Basics; MPB Process Flow; Customer
service, Back-office Settlement and Recon and
Field Validation
Clients
Client Type Loan Borrower, Depositors on the go, Merchants, Suppliers
GCASH Resellers & Recruiters
Education and Demo Technology needs to be used at least 3 times for client to
be comfortable using it
Continuous Training and Education
How to Market Mobile Phone Banking Services
Microenterprise Access to Banking Services Program www.rbapmabs.org
• Display MPBS and GCASH services marketing collaterals (banner, posters, etc) in branches and sub-offices
• Provide brochures and other informational materials and make them accessible to clients inside the bank
Visibility of MPB services
• Conduct Survey of bank employees on to find out where how they use their money – remittances, bill payments, regular spending
• Activate merchants with co-branding based on the result of the employees survey
• Activate GCASH Resellers • Work with merchants to
provide ready to buy SIM for clients
• Encourage repeat borrowers to pay their loans through GCASH with the incentive of reduced interest rates/ service fees.
Develop GCASH
Ecosystem
• Participate or sponsor community events such as fiesta, bazaar, festival, beauty pageant, etc. and promote products and services including MPBS. Ensure use of co-branding by the bank.
• Coordinate with with Globe/GXI for possible partnership in promoting MPBS/ GCASH services in the bank’s areas of operations
• Advertise SUCCESS and ANECDOTAL experiences of clients/businesses using the bank’s Mobile Phone Banking services.
Continuously Promote MPB Services
End of Presentation
Microenterprise Access to Banking Services Program www.rbapmabs.org