Our Qualifications & Approach to Delivering
Value Through Social Media and
Communities
Mike Rowland
President
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Our Projects Bring Business Value
to Clients, Not Just Traffic
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From the recent Value Framework project with Impact Interactions: “Active members using our community to interact and engage with us controlled hundreds of millions of dollars in sales revenue over a
6 month period.
Active partners of NetApp engaging in the community delivered over half a billion dollars in partner owned sales revenue over the same
time period.”
- Navneet Grewal, Director Digital Marketing
Projects with Results
Recent Projects Demonstrate Our Social Media and Community Experience Drives Business Results for Our Clients
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NetApp Social Media Audit &
resulting strategy work uncovers,
then builds stronger social content
strategy to drive executive
decision maker engagement
(Global)
SAP’s Partner University & Best
Performance Programs increase
training and go to market skills
that result in faster revenue goal
achievement (EMEA)
ACS’ Member Network spurs
collaboration, peer recognition,
and engagement while increasing
member retention rates (U.S.)
Cisco Support Community Hall of
Fame & VIP Program builds
increased loyalty among top
members while providing incentive
for newer members to contribute
thereby reducing costs (Global)
Our Experience
Our Clients include:
4
Global Experience: Our Project Map
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Our Depth of Experience
is Second to None
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2000 – launch first online communities for SAP, Cisco, ATT, AARP, MSN, Mercury Interactive, and others w/Participate.com
2002 – create industry’s first ROI case studies for Cisco, ATT, SAP, Mercury Interactive, and others. Launch SAP first executive level blogs, create first online community roundtable for companies in both B2C and B2B w/Participate.com
2005 – launch influencer loyalty program for Intel, train SAP’s demand generation centers on use of new “social media” tools, community roundtable expands to 20 members including WebMD, Cisco, Intel, Consumer Reports, Sony, SAP, HP, Sun, and others
2007 – launch 18 local language communities around the globe for SAP, launch Cisco’s NetPro Poland, provide multiple training sessions to companies on using new social media tools to expand networks online, consult with AARP to launch new member social network
2009 – launch Cisco’s marketing communities, build & manage SAP’s partner enablement social media strategy, create SAP’s demand generation dashboard, build NetApp’s interactive strategy & online community tactics, social media listening for Cisco, social media dashboards for Cisco & NetApp
2010 to 2011
o Partner University for SAP
EMEA
o Social Media Audit &
Strategy for NetApp
o Social Moderation for
Disney Parks & Resorts
o Social Media Listening &
Blog dashboards for Cisco
o Launch Japan community,
manage Twitter accounts,
internal communities, and
marketing community for
Cisco
o SAP Demand Generation
newsletters
o Launch & Moderate
SmartAboutMoney.org for
NEFE
o SAP Partner & VAR
Enablement “Best
Performance” program
including all Social Media
(Twitter, LinkedIn, YouTube,
Blog)
o Moderate Figment.com
2003 - Impact Interactions
Founded
Our Consulting Services
Social Media & Online Community Consulting Services – Maximize online results through proven strategies using interactive features like
communities, Twitter, Facebook, LinkedIn, YouTube, and events to meet specific business objectives
– Bring the best practices and real world user experience into the planning process in order to accelerate results while avoiding the common mistakes most organizations make using social media and communities
Project Management Consulting Services – Support from developing Business Requirements documentation to management
processes and activities
– Technology selection to find the platform(s) that will best fit your plans and provide measureable results
Measurement Strategy Services – Clear concise reporting on how Social Media is performing against your
organization’s key performance indicators (KPI) to deliver results and insight
– ROI framework and analysis to provide executives with the value of your project
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Recent Consulting
Engagements
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Social Media & Community
Training Workshops
We deliver global
workshops to help
our clients’ teams
understand the best
practices in using
social media
effectively
– In person
– Online Meeting
Rooms
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Our Outsourced
Management Services
Social Media & Community Management Services – Day to day management of social media sites and communities to increase
interactions, drive traffic, and increase results for social media programs, online communities, and events
• Professionally trained staff to ensure social media and community is working towards organizational goals, not just random chatter
– Content Curation with Social Support to build audiences and provide opportunities for engagement
Social Media Listening Services – Expand the network of information sources beyond your project to gain additional
insight and opportunities for your brand and project
– Understand when to engage with critics and when to wait on the sidelines while identifying the enthusiasts for your brand
– Drive quality interactions to your project through effective use of third party sites while being seen as a thought leader
Social Media & Online Community Interactive Dashboards – Data visualization and tracking of Key Performance Indicators
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Recent Management
Engagements
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Customized SAP Crystal©
Interactive Dashboard
Reporting
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Why Present a Static PowerPoint Deck When You Can Provide a Self Service Dashboard &
Analysis?
Dashboards Customized to Report on Multiple Data Sets & Sources
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References
About Impact Interactions
What Our Clients Say:
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“I have worked with Impact Interactions for the past four years developing the NetApp Community strategy. They are an invaluable resource to our team. Their in-depth and long history in Social Media and Community has helped us to develop a vibrant and engaging community. Impact Interactions’ willingness to step in with new innovative ideas and processed makes their team an amazing asset to any community team. I look forward to continuing the professional relationship and growth of Communities.” – John Summers, Community Architect
“Impact Interactions’ work helped us crystalize & articulate key concepts for driving our use of online mediums forward strategically and tactically. They were on time, highly collaborative, insightful on how to promote a vision and very reasonably priced. Excellent value for the money.” – John Stienert, VP Global Marketing
“I’ve had the pleasure of working with Impact Interactions for more than eight years. They are energetic, strategic thinkers who are able to define issues and build and help implement strategies to solve them. Their knowledge and practice with social media, online communities, metrics, and online marketing gives them the experience needed to help organizations to make an impact in their people ecosystem interactions and achieve significant results.” – Raimund Mollenhauer, Head of EMEA Partner Enablement
“We engaged Impact Interactions to streamline and help us understand how to use social media to meet our members’ information needs more effectively. The Impact Interactions team knows the space and how to reach your audience using social media while delivering tangible business results to your organization.”– Mark Carpenter, Sr. Director of Web Strategy & Operations
“I've worked with Mike and his company Impact Interactions on several projects for Cisco over the past four years ranging from community management to social listening to measurement and dashboards. Mike is a strategic thinker in the online community and social media space who delivers real results that benefit both Cisco and our members online. With a focus on measurement and member needs, he brings strong project and process management to help us succeed with our online marketing efforts in a cost effective manner. Plus, he's a really nice guy who's willing to go the extra mile to get things done and to do them right! =)” LaSandra Brill, Sr. Manager, Global Social Media