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impact chemistry
Women In Government Relations:
The CMF Report & Your Advocacy Efforts
Anne DeSeta Darconte
December 2, 2008
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CMF & Your Advocacy Efforts
• What Characterizes the CMF Model?– Trustworthy– Authentic– Effective– Efficient
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CMF & Your Advocacy Efforts
• Grassroots Advocacy is Experiencing a Paradigm Shift in Approach
• What about Technology?
• Back to Basics
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CMF & Your Advocacy Efforts
• Paradigm Shift– Variety– Targeted– Long-term– Quality
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CMF & Your Advocacy Efforts
• Paradigm Shift: Variety– Strategy v. Tactics– Quality v Quantity (grasstops/grassroots)– Balance Methods of Outreach– Can a coalition help broaden the
perspective and/or the reach?– Personal is always valuable!
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CMF & Your Advocacy Efforts
• Paradigm Shift: Targeted– Who do you need for success?– Freshmen Education – ongoing effort for
veteran members too!– Lobbying/Grassroots Coordination– Relationships, Relationships,
Relationships!
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CMF & Your Advocacy Efforts
• Paradigm Shift: Long-Term– Today’s Freshman is Tomorrow’s Speaker
(or Majority Leader, or Whip, etc.)– Education
• Your Perspective• Your Opposition’s Perspective
– Train Your Activists!
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CMF & Your Advocacy Efforts
• Paradigm Shift: Quality– Traditionally, quantity was a critical
measure of success– Who is reading what?– Personal Messages and Impacts– Become the Go-To Expert!
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CMF & Your Advocacy Efforts
• What about technology?– Grassroots has traditionally been a
people and relationships business– Software for email blasts has altered our
practice– Have we gotten lax?
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CMF & Your Advocacy Efforts
• What about technology? (cont’d)– Is our audience of decision-makers
paying attention?– Do they have the capability to weed
through or process our messages?– Is technology more a recruitment tool or a
communications tool?– I struggle with this!
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CMF & Your Advocacy Efforts
• Technology - Look at CMF Proposed Model– Aggregate messages (subject, bill
number)– View screen shots of info captured in
CMF-proposed aggregated dashboard model
– Is this the solution?
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CMF & Your Advocacy Efforts
• Remember the Basics– Relationships, Relationships
Relationships!– Personal Stories and Impacts– Capital v District– GOTV implications
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CMF & Your Advocacy Efforts
• Final Thoughts– Our profession’s future and method(s) of
practice are inseparable from this discussion
– Get and stay engaged in this discussion and in relevant forums with CMF
– Drive the solutions