www.mediafuturist.comtwitter.com/gleonhard
Immediate Media FuturesWhat does the Future of Media look like -
and how can we adapt to it?
Content ‘1.0’: The Past
Was: sell ‘stuff’
The Past, today...?
Source: PaidContent.org
The Music Industry: What does the Future look like - and how can we prevent it?
“Punish Them”... “Force them”....?
Enforcing Control when Trust is crucial
Do you like Control more than Money?
Source: Flickr/exfordy
Distribution of copies as the main income stream...
The Future is in selling Access
The Ecology of Access is dramatically different
ECOsystem not EGOsystem
Content 2.0 •••• Telecom 2.0
Data Pipe
Service Pipe
Experience Platform
Content Pipe
Content 2.0 •••• Telecom 2.0
Data Pipe
Service Pipe
Experience Platform
Content Pipe
Everything is shifting into...
Media as a Service (MaaS)
0
25
50
75
100
Was Will be
Price UsersContent 2.0: the pricing logic flips
How to get paid for Digital Content
Irresistible Price-Points
& Fair Toll-Booth Placement
Ease of Payment, Packaging & Interface
Strong Values & Compelling Reasons
Again:
1.Value & Reason
2.Right Price / Right Time
3.Ease & Packaging
I pay, you pay, they pay *hat-tip to Shelly Palmer
Advertisers
Bundles
Subscriptions
Flat Rates
Governments
Telecoms
Device Makers
Consumers
Social Payments
Micro-Payments
Forcing to buy is like... forcing to
love
Control ≠ MoneyEgosystem
Ecosystem
The Networks + Content + Advertising 2.0
email me at [email protected]/gleonhard
facebook: gleonhard
Thanks for your attention!
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