Download - IFA Mac City2010 Short
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IFA Mac City
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Mac what?
• Mac Suplier innerhalb der IFA
• Eine Halle 50 - 80 Aussteller
• Unterschiedlichste Bedürfnisse
• B to B / B to C / B to BC
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Mac chaos?
• Mac steht für Ästhetik
• Mac ist Style
• Mac ist aufgeräumt
• Mac bringt alles unter ein Dach
• Mac ist einheitliche Systematik
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Idee
• Mac City
• Viele Häuser eine Stadt
• Baubehörde regelt Harmonie
• Einrichten kann sich jeder individuell
• Modular für jedes Bedürfnis
• Color Code als Gestaltungselement
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Struktur Halle 11.1
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Struktur Halle 11.1
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Struktur Halle 11.1
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Struktur Halle 11.1
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Struktur Halle 11.1
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Mood
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Mood
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Mood
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Mood
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Mood
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Mood
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Mood
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Mood
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Mood
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Idee Organic Color
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Idee Organic Color
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Idee Organic Color
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Idee Organic Color
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Idee Organic Color
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Idee Organic Color
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Idee Organic Color
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Idee Organic Color
![Page 27: IFA Mac City2010 Short](https://reader033.vdocuments.site/reader033/viewer/2022042701/55a1e60f1a28ab78508b47e9/html5/thumbnails/27.jpg)
Idee Organic Color
![Page 28: IFA Mac City2010 Short](https://reader033.vdocuments.site/reader033/viewer/2022042701/55a1e60f1a28ab78508b47e9/html5/thumbnails/28.jpg)
Idee Organic Color
![Page 29: IFA Mac City2010 Short](https://reader033.vdocuments.site/reader033/viewer/2022042701/55a1e60f1a28ab78508b47e9/html5/thumbnails/29.jpg)
Fazit
• Mac Identity
• Klare Strukturen
• Individuelle Möglichkeiten
• Hochwertige Positionierung der Halle
• Kein Gefälle innerhalb der Halle - nur Top Plätze
• IFA als moderne Plattform
![Page 30: IFA Mac City2010 Short](https://reader033.vdocuments.site/reader033/viewer/2022042701/55a1e60f1a28ab78508b47e9/html5/thumbnails/30.jpg)
Struktur
• Konzept
• 1.100 m2
• Lounges mit Branding
• Zugang zum Business Bereich
• Bühnen Slots
• Catering
• Ausstattung
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