Download - If You Evaluate It, They Will Fund
If You Evaluate It, They Will Fund:
Program Evaluation Essentials
Cecilia Harry
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Today’s Speaker
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If You Evaluate It, They Will FundProgram Evaluation Essentials
Cecilia Zappa Harry, MSW
Key Points
• Program evaluation is a necessary step in program development to ensure quality programing and to maximize funding opportunities.
• There are hidden benefits to incorporating program evaluation into your program, and can help you evaluate much more than just the outcomes of your program.
What you will learn
• Why program evaluation is worth the effort
• What makes a strong program
• How to use a logic model
• Types of evaluations techniques
What you will NOT learn
• What makes your program strong or less strong
• What evaluation techniques are best for your programming
• How to conduct different evaluation techniques
Why Include Program Evaluation?• Stronger programming
• Better grant proposals
– More funding opportunities
• More feedback for even stronger programming
• Even more funding opportunities
Other Reasons for Program Evaluation• Required
• Efficacy of new interventions
• Accountability
What Makes a Strong Program?
What Makes a Strong Program?
• Evidence-based foundation
• Adequate staffing
• Appropriate budget
• Stable funding
• Clear service philosophy - identity
• Ongoing or finite presence
• Conceptual/theoretical foundation
• Empirical evaluation of services
The Logic Model
Resources
Inputs
ActivitiesOutputs
Client Outcomes
The Logic Model
Resources Activities OutputsShort-Term
Outcomes
Impact/Long-
Term Outcomes
(Goals Revisited)
What is needed to
accomplish the
activities?
What needs to be
done to accomplish
objective(s)?
What
events/products
can we record or
count to monitor
our activities?
What changes do
we expect to see in
the short-term?
What changes do
we expect to
eventually see in
the long-term?
• Staff• Materials• Client
population
• Classes• Counseling• Programming
• Attendance• Surveys• Level of
interaction• Occurrences of
improved activity
• Increasedknowledge
• Changed patterns of behavior
• Self-reports
• Longer-termdemonstrations of short-term outcomes
• Will look similar to goals/ objectives
DISCLAIMER• The logic model IS NOT a form of evaluation
• The logic model IS a framework to help shape programming and ensure evaluation is considered
– Spells out assumptions
– “If ______, then _____.”
Limitations• Representation, not reality
• Focus is on expectations
• Cause/effect relationship uncertain
• Won’t know if it’s successful until you try
The Logic Model
Resources Activities OutputsShort-Term
Outcomes
Impact/Long-
Term Outcomes
(Goals Revisited)
What is needed to
accomplish the
activities?
What needs to be
done to accomplish
objective(s)?
What
events/products
can we record or
count to monitor
our activities?
What changes to
we expect to see in
the short-term?
What changes do
we expect to
eventually see in
the long-term?
• Staff• Materials• Client
population
• Classes• Counseling• Programming
• Attendance• Surveys• Level of
interaction• Occurrences of
improved activity
• Increasedknowledge
• Changed patterns of behavior
• Self-reports
• Longer-termdemonstrations of short-term outcomes
• Will look similar to goals/ objectives
EVALUATION
EVALUATION
Evaluation Types• Needs assessment
• Qualitative
• Quantitative
• Mixed methods (Qualitative & Quantitative)
• Formative/process evaluation
• Client satisfaction
• Cost-effectiveness/analysis
Ethical Considerations• Participants must be volunteers
• Disclosure of risks/discomforts to participants
• Do no harm
• Protection of sensitive information
Vulnerable Populations• Children
• Mental Capacity Considerations
• Prisoners
Again, Why Program Evaluation?• Funding applications
• Ongoing evaluation
• Funding reports
• Membership fundraising
• New funding opportunities
• Board reports
• Mission drift prevention & strategic planning
• Multiple goals with multiple objectives
• Who is the client? You decide!
Resources
• Program Evaluation: An Introduction by Royse, Thyer & Padget, 5th Edition, 2010
• University of Wisconsin Extension– http://www.uwex.edu/ces/pdande/evaluation/evallogicmodel.html
• W.K. Kellogg Foundation Logic Model Development Guide – http://www.wkkf.org/knowledge-center/resources/2006/02/WK-
Kellogg-Foundation-Logic-Model-Development-Guide.aspx
Questions? Comments?
• Webinar feedback
• Cecilia Zappa Harry, MSW
– http://about.me/ceciliaharry
– Twitter: @cecilia_harry
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Chris [email protected]
707-812-1234
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