Today’s Mobile Culture:
How Social Media & SEO Can Help You
Connect With Customers
Presented by: Patricia Ogilvie www.patriciaogilvie.com
What is Mobile Culture?
Because consumers search for local businesses online, have you built a long lasting culture – instead of a one time blast that won’t last?
You and your message – the hub of a wheel – and all the platforms are around it – the spokes are the points of interest about you.
Because people check online reviews before selecting a local business – what are your connection points your customer can touch?
Social media is mobile – people search using iphone, smart phones, ipads, lap tops, computers… in their own home, in their cars, on the street
More Mobile Culture
Mom-preneurs, Pets, Family oriented, religion, color, sexual orientation, cooking, what connects your niche to you? What one aspect of your culture could people relate to? What are you all about? Who are you and what are things about you that could become culture.
What is it about you that people would connect with and stay around and want to connect more?
The more you (your business culture) you put out there, the more people want to know more – and they stay interested in you.
Example Culture: You want to help your clients create a change, build a bigger life, and do it with grace and ease. All these and MOBILE! ONLINE!
Your Culture is to Build Long Lasting Relationships – AND be online because people are looking for you
ONLINE!
First exposure Builds Connection!!Local SEO is the process of optimizing a business website to come up in the search engine results
when internet searchers enter “localized” phrases into the internet search engines.
For example:“Adult Education in Edmonton”
vs “For Better Lifestyle Education in Edmonton”
So… Step 1 - Local SEO
Local SEO Facts & Trends Every Business Should
Know AboutConsumer Usage Stats:
85% of consumers search for local businesses online
75% of online searchers never scroll past the first page of the search resultsLocal
67% check online reviews before selecting a local business
Local SEO Facts & Trends Every Business Should
Know AboutHowever:
63% of small businesses still don’t have a website
25% of small businesses with websites do not show up in the search engine results at all
Most businesses have no clue where their websites rank or how much traffic they’re getting because they do not track the statistics
Circle of Business Life - Most Popular Online Activities
Social Networking – 65% Using Search Engines – 92%
What Are Consumers
Doing Online?
Watching Videos – 71% Reading Content – 90%
Using Email – 92% Shopping – 71%
The Web has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…
Traditional Advertising Methods Are No
Longer as Effective as They Once Were
TRADITIONAL METHODS ONLINE METHODS• Social Media• Local Search• Online Videos & More!
• Yellow Page Books• Newspaper Ads• TV Commercials
What Does This Mean for Your Business?
You Should :1. Put your business in front of
your target audience online
2. Spend your marketing dollars where they can yield the best returns
3. Utilize the power of online marketing to stay connected to your local market
Could Local SEO Be The Missing Piece of the Puzzle for YOUR Small Business?
Local SEO is No Longer a Trend…
It’s the NEW Way to Do Business!
Show Up When Local Consumer Perform a Search Online for What You Have to Offer
Build Your Brand
Easily Generate New Leads
Generate Repeat, Loyal Customers
Why Local SEO Marketing?
It’s POWERFUL For Helping You…
You can gain control over your local business pages by claiming them on sites such as Google+ Local, Yahoo Local, Bing, and others
Will get a boost in the search engine results over time, which means more eyes on your business
Local SEO is much less expensive than traditional advertising methods – and the results are generally better
Benefits of Local SEO
Allows you to easily show off your satisfied customer reviews, which will help send even more new customers your way
Adding fresh, unique content to your website or blog on a consistent basis will help drive more traffic to your website – as well as reward your visitors with great content
High search engine rankings will help build trust amongst consumers – making your brand stand out from the crowd
Shows off your message
Benefits of Local SEO
QUESTIONS?ANY
And Now… Step 2 - Social Media
Social media is “media for social interaction and communication.” Enabled by easily accessible and scalable online platforms, social
media has substantially changed the way consumers, businesses, and
organizations communicate.
Social Media Facts & Trends Every Business Should Know AboutSocial Media and Business
Stats:
Approximately 30% of companies are now using social media for business
87% of the Fortune 100 now use social media
80% of businesses use social media to monitor their competitors
Social Media is HOT:
Facebook has over a Billion usersTwitter has over 750 million usersGoogle Plus has nearly 400 million usersLinkedIn has over 150 million usersPinterest has over 10 million usersInstagram is making a move!
These are just the top 6…
there are MANY more
Facebook User StatsTop social media site
More than 50% of active users login daily
More than 7 million apps and websites are integrated with Facebook
Approximately 3 billion Facebook “Likes” or “Comments” per day
Facebook Features
Can create Facebook Pages to represent your business and build a following
Timeline Layout
Can create groups and events
Can easily find people to connect with
Twitter User Stats
15% of online adults use Twitter
More than 50% of Twitter users follow companies, brands, or products
79% are likely to recommend brands they follow
57% of businesses that use social media for business use Twitter
Twitter Features
Ability to Send and Read Other Users’ Updates (Tweets)
Twitter Messages are Limited to 140 Characters
Can Send and Receive Updates via the Twitter Website, Text Messages, or Emails
Google Plus (Google+) User Stats
Fastest network to reach 10 million users (only took 16 days – Twitter took 780 days and Facebook took 852 days)
Owned and operated by Google
Google+ users spend more than an hour per day across different Google products
Google Plus (Google+) Features
•+1 Feature – allows you to instantly get new people in your circle from your blog or webpage•Circles – allow users to organize contacts into groups for sharing across various Google services•Hangouts – used to facilitate group video chat•Messenger – allows instant messaging within circles and is available to Android, iPhone, and SMS Devices•Sparks – is a front-end Google Search that enables users to identify topics they may want to share with others.
LinkedIn Usage Stats Approximately 2 new members
join every second
Students and college graduates are the fastest-growing demographics on the site
In 2011, its revenues reached $522 million
It is the 36th most-visited website in the world
LinkedIn Features
Network mostly contain professionals such as business owners, executives, and high-level thinkers
Members are sharing insights in more than one million LinkedIn Groups
Ultimate site to connect with like-minded individuals
YouTube is the 2nd largest search engine – right behind GoogleGets 10% of all internet trafficOnline video accounts for 50% of all mobile trafficMore than 2 billion views per day179 million U.S. users spend about 900 seconds per day on YouTube
YouTube Usage Stats
YouTube FeaturesBulletins allow you to post a link to a video directly on your subscribers’ and friends’ pages
Ability to put a link to your website – as well as additional information – in the Video Description box
Users can easily share your videos with their networks with the integrated social media sharing buttons
Pinterest – The Newcomer
Quickly became one of the top 10 social networking sites
Over 9 million Facebook-connected users
Nearly 12 million monthly unique visitors
Fastest site in history to break through the 10 million unique visitor mark
Pinterest Features
Used as a virtual online “pinboard”
Users collect photos and link to products they like
Users share all of the pins they love with their network
How Social Media Can Help
Customer Service Generate New Leads
Perform Market Research Build an Email Marketing List
Run Special Deals and Promotions Monitor and Manage Your Reputation
Provide Links to Valuable Free Information
Make sure your business has a profile on the top social media sites, such as Facebook, Twitter, LinkedIn, Google+, and Pinterest, Instagram
Engage with your social media audience frequently without going overboard
Address any of your followers concerns
Keep your followers satisfied with useful content
Private Online VideosCreate videos to place on your website, blog, social media profiles, and video sharing sitesVideos can be commercial style, tutorial style, informational style, or any other style that fits your businessOnline videos can help increase website rankings and exposure – as well as conversion ratesOptimize your videos for best results
Reputation Management Facts & Trends Every Business Should Know About
Where are Consumers Posting?
Local Directory Listings & Review SitesSocial Networking SitesBlogsArticlesBusiness websitesTherefore… you have to be there too!Listen and read customer minds!
What Are People Saying About Your Business?
Bloggers Forums
Social Media
Customer
Reviews
Former Employe
es
Your Company ’s Online
Reputation
Proper Website Design Your website should be attractive, professional,
easy to navigate, and full of conversion tools
Should include some way to capture visitors’ information, such as email address, mobile phone number, etc.
Should have a strong call to action on every page
Should have fresh, relevant content added on a consistent basis – a blog works well
Why Wordpress Websites?
Mobile friendly!!!! WP is the top choice of over 100,000 sites on the Intra-net The most influential people use WP – eBay, Oprah,
Whitehouse, Amazon Years ago the best websites made were rich in graphics,
filled with flash movies, bells and whistles! Now you run a great risk with a site like this because Google
doesn't like you when it spiders for organic traffic. The flash is NOT recognizable by Google's robots and graphics that are more than 1/3 of the entire site are not crawled for higher organic listings and search engine optimization.
Most of the time they are demoted and even ignored. You needed a techie to change even 1 word – now you can
create your own pages and articles!
Email Marketing
Affordable and dependable
Build a relationship with subscribers
Easily convert subscribers into repeat buyers
Great way to keep in touch with customers
Autoresponder magic!
Free Opt-In’s
Trade for visitor email addresses – capture all your prospective visitors – they can be converted into paying customers
Builds trust and credibility with subscribers
Powerful marketing tool bringing prospects from social media into your website.
Begins the process of creating information products
QUESTIONS?
For More Information About Going Mobile, Contact Me Today
Thank you for participating in this
webinar!
Patricia Ogilvie
www.patriciaogilvie.com