Download - If Advertising is a Firework, Then Social
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If advertising isa firework, then
social media isa bonfire.
John V Willshire
Head of Innovation
PHD
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Just a way to help think
about the differencebetween social mediaand advertising
Or explain it to someone
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v e rtisin gs likefire w o rk s
:// . . / / / /t tp w ww fl ic kr co m ph oto s st ag e88 32 286 37 83 8 s iz es/ /
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:// . . / / / / / /http www flickr com photos 71502646@N00 1309409634 sizes l
ireworks arettention grabbingeacons on steroids
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Good
onesmake
you goooh
andaah
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ooooh aaaaah
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:// . . / / / / / /http www flickr com photos stuckincustoms 752319396 sizes l
ey rawpeople in
from milesaround
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8/14/2019 If Advertising is a Firework, Then Social
7/41:// . . / / / /h ttp w w w flickr com ph otos ep icfirew orks 28 2 9 3 6 3 9 8 9
Theyre
prepackaged; just
light afirework
and standback
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9/41:// . . / / / / / /http w w w flickrco m ph otos arna r 34 08 88 70 1 sizes o
s so easy
EVERYONE is
doing it
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Just like advertising
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11/41:// . . / / / /h ttp w w w flickr com ph otos ep icfirew orks 31 3 5 5 8 9 3 6 2
Its the
standa
rdsolutio
n
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:// . . / / / /http w w w flickrcom ph otos srivera 2 79 9 74 73 13
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FireworksFireworksburn veryburn very
brightly, butbrightly, butdie verydie very
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14/41:// . . / / / / / /http www flickr com photos epicfireworks 2848241812 sizes o
You needto keeplighting
fireworksto keep
folkintereste
d
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:// . . / / / /http w w w flickr com p ho tos ep icfirew orks 29 2 8 4 1 6 1 1 1
/ /size s l
expensiv
e
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Its an arms race
,ig g e rb ,ig h te r,o u d e r M O R E
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o n fire n ig h ts n o t ju stb o u t th e
fire w o rk she clue is in the)ame
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18/41:// . . / / / / / /http www flickr com photos clintjcl 2755425049 sizes l
firework, then
social media is abonfire.
T
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Two very
differentthings
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:// . . / / / /http w w w flickrco m ph otos sarcasm ette 3 80 53 63 44 0 si
BuildingBuildingbonfiresbonfires
takestakes
timetime
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and it
takestime toget
good atbuilding
them// . . / / / /tt p w ww f lic kr co m ph ot os j bh alp er 30 13 36 939 9
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:// . . / / / / / /http www flickr com photos numuseum 533515920 sizes l
It might go out
eeptrying
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:// . . / / / / / /http www flickr com photos 88933162@N00 3021553543 sizes o
Use whatever you have
to hand
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t m ig h t b e ait lo n e ly a tfirst
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Then a fewfriends gather
round
/ /es o
en a
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:// . . / / / / / /http www flickr com photos bluearc21 2359336236 sizes l
en afew
more
Its where people
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Its where peoplelike to hang out and
share
:// . . / / / /t tp ww w f lic kr co m p hot os 7 84 28 16 6@N 00 3 679 57 577 7si ze s l
Th d f ll
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:// . . / / / / / /http www flickr com photos israluv 147458000 sizes o
Then, wonderfully
your friends starthelping out
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Because
peoplelike
helpingwith
bonfires
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more friends,more wood,bigger fire,
more friends...
:// . . / / / / /ttp www flickr com photos mstreb 617462120 sizes l
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start, you can
end up withsomethingpretty
amazing
:// . . / / / / / /ttp www flickr com photos powi 2455460100 sizes o
us e soc a
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us e soc amedia
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So have
advertising
fireworks had
theirday?
: // . . / / /tt p w ww f li ck r co m p ho tos ep ic fi rew or ks 3 134 75 60 0
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long
term
we
dontknow
:// . . / / /t tp ww w fl ic kr c om ph ot os e pi cf ir ewo rk s 31 355 720
Right this
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Right thismoment its
not either / or
s b o t h
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amazing bonfire
already, use a fewfireworks to bring folkto it
:// . . / / / /t tp ww w f lic kr co m p hot os c li nt jc l 37 243 626 40 s iz es l
If your fireworks are
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If your fireworks aregreat, stop people
disappearing by gettinga good ol' bonfire going
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Justremembe
r,remembe
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h a n k y o uo
imon Kempimon Kempavid Wildingavid Wildingeth Williamseth Williamshris Stephensonhris Stephensonaniel Goodallaniel Goodallat Richesat Richesijay Sankaranijay Sankaran
,ohn V Willshire PHD@willsh: / / . .ttp feedingthepuppy typepad com