Download - Identidade Visual: MTV Verão 2010
![Page 1: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/1.jpg)
VERÃO MTVSTYLEGUIDE
![Page 2: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/2.jpg)
VERÃO MTVSTYLEGUIDE
LOGO03/04cores05/11VARIAçõES12/16TYPE17/20APLICAçõES21/22DONT’S23
![Page 3: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/3.jpg)
LOGO colorido
![Page 4: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/4.jpg)
LOGO colorido BIG
![Page 5: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/5.jpg)
CORES / logo normal
![Page 6: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/6.jpg)
CORES / logo big
![Page 7: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/7.jpg)
CORES / contrastes
![Page 8: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/8.jpg)
RGB
R/247 G/147 B/30
CORES / especificações
R/247 G/147 B/30
R/245 G/85 B/110 R/245 G/85 B/110
R/183 G/221 B/40 R/183 G/221 B/4080%
80%
80%
CMYK
! Todas as cores translúcidas são aplicadas na opacidade de 80%
C/0 M/50 Y/98 K/0
C/0 M/80 Y/41 K/0
C/30 M/0 Y/100 K/080%
80%
80%
C/0 M/50 Y/98 K/0
C/0 M/80 Y/41 K/0
C/30 M/0 Y/100 K/0
PANTONE
80%
80%
80%
1585 C
191 C
382
1585 C
191 C
382
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C/0 M/100 Y/0 K/0
C/100 M/0 Y/0 K/0
RGB
R/255 G/255 B/0
CORES / especificações
R/255 G/255 B/0
R/140 G/198 B/63 R/140 G/198 B/63
R/71 G/152 B/237 R/71 G/152 B/23780%
80%
80%
CMYK
C/0 M/0 Y/100 K/0
! Todas as cores translúcidas são aplicadas na opacidade de 80%
C/50 M/100 Y/0 K/0 C/50 M/100 Y/0 K/0
C/100 M/0 Y/0 K/0 80%
80%
80%
PANTONE
Yellow C
368 C
299 C
Yellow C
368 C
299 C80%
80%
80%
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C/6 M/17 Y/100 K/0
C/100 M/10 Y/0 K/0
RGB
R/242 G/203 B/5
CORES / especificações
R/242 G/203 B/5
R/180 G/58 B/228 R/180 G/58 B/228
R/71 G/152 B/237 R/71 G/152 B/23780%
80%
80%
CMYK
C/6 M/17 Y/100 K/0
! Todas as cores translúcidas são aplicadas na opacidade de 80%
C/48 M/91 Y/0 K/0 C/48 M/91 Y/0 K/0
C/100 M/10 Y/0 K/0 80%
80%
80%
116 C
2995 C
PANTONE
116 C
2405 C 2405 C
2995 C 80%
80%
80%
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C/6 M/17 Y/100 K/0
C/50 M/100 Y/0 K/0
RGB
R/242 G/203 B/5
CORES / especificações
R/242 G/203 B/5
R/237 G/28 B/36 R/237 G/28 B/36
R/140 G/198 B/63 R/140 G/198 B/6380%
80%
80%
CMYK
C/6 M/17 Y/100 K/0
! Todas as cores translúcidas são aplicadas na opacidade de 80%
C/0 M/100 Y/97 K/0 C/0 M/100 Y/97 K/0
C/50 M/100 Y/0 K/0 80%
80%
80%
116 C
369 C
PANTONE
116 C
192 C 192 C
369 C 80%
80%
80%
![Page 12: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/12.jpg)
variações
LOGO NORMAL (Translúcido)
LOGO “BIG”(Translúcido)
LOGO NORMAL (Sólido)
LOGO “BIG”(Sólido)
![Page 13: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/13.jpg)
variações
LOGO NORMAL (Translúcido)
LOGO “BIG”(Translúcido)
LOGO NORMAL (Sólido)
LOGO “BIG”(Sólido)
![Page 14: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/14.jpg)
variações
LOGO NORMAL (Translúcido)
LOGO “BIG”(Translúcido)
LOGO NORMAL (Sólido)
LOGO “BIG”(Sólido)
![Page 15: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/15.jpg)
variações
LOGO NORMAL (Translúcido)
LOGO “BIG”(Translúcido)
LOGO NORMAL (Sólido)
LOGO “BIG”(Sólido)
![Page 16: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/16.jpg)
variações
LOGO NORMAL (P/B)
LOGO “BIG”(P/B)
LOGO NORMAL (Invertido)
LOGO “BIG”(Invertido)
![Page 17: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/17.jpg)
CAIXA ALTA CAIXA BAIXA
TYPE
ABCDEFGHIJKLMNOPQRSTUVXYWZ0123456789
KADAabcdefghijklmnopqrstuvxywz0123456789
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TYPE
LOBÃONA PRAIA
a seguir /
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CAIXA ALTA
PESOS
CAIXA BAIXA
TYPE
ABCDEFGHIJKLMNOPQRSTUVXYWZ0123456789
LIGHT / LIGHT ITALIC / BOOK / BOOK ITALIC / MEDIUM / MEDIUM ITALIC / BOLD / BOLD ITALIC
GOTHAM ROUNDED
abcdefghijklmnopqrstuvxywz0123456789
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TYPE
A SEGUIR
LOBÃO NA PRAIA
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APLICAções
![Page 22: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/22.jpg)
APLICAções
![Page 23: Identidade Visual: MTV Verão 2010](https://reader030.vdocuments.site/reader030/viewer/2022020423/568c34dd1a28ab023592107c/html5/thumbnails/23.jpg)
DONT’S
Não aplique efeitos/filtros Não altere as proporções Não utilize imagens como preechimentos
Não aplique sobre bg’s comcores similares às presentes no logo
Não altere os elementos dologo Não misture as paletas de cores
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