Download - IDEAS THAT MOVE - Cheil
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IdeasthatMove
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IDEAS THAT MOVE
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過去 現在 未來
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제일기획, 대한민국 광고업계를 이끌어 온
명실상부한 No.1 종합광고회사 입니다過去 [ ]
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1973 제일기획 창립
1977 업계 최초 전국 소비자조사(ACR) 실시
1988 업계 최초 해외 사무소 개설
1991 대한민국 최초 마케팅 연구소 설립
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2011 업계 최초 칸 국제광고제 그랑프리 수상
1998 업계 최초 증권거래소 상장
2013 업계 최초 주요 광고제 그랑프리 석권
2008~2009 영국 BMB, 미국 Barbarian, 중국 Pengtai 인수
2012~2014 미국 Mckinney, 중국 Bravo, 영국 Iris 인수
2015~2018 Founded, PSL, Atom42, Centrade 등 인수글로벌 M&A 확대
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브랜닥스 1983 맥심 1991
애니콜 1996 초코파이 2003
웅진코웨이 2009
SuccessfulWorks
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제일기획은 국내 1위를 넘어선
“글로벌 컴퍼니”입니다.現在 [ ]
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10125 억원
글로벌
72%
국내
28%
글로벌 19위의외형적규모 (AdAge2018 발표)
영업수익 33,750 억원
영업총이익 10,125 억원
7929 억원
2014
9487억원
2015
9974억원
2016 2017
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해외 43개국52개 거점9개 자회사
2018년 1월 기준
EUROPEAustria
BelgiumCzech
FranceGermany
ItalyNetherlands
PolandPortugalRomania
SpainSweden
UK
MIDDLE EASTTurkeyUAEJordanKSA
CISKazakhstan
RussiaUkraine
AFRICAKenyaSouth AfricaNigeriaGhana
ASIAChinaIndiaJapanKoreaMalaysiaPhilippinesSingaporeTaiwanThailandVietnamIndonesiaAustralia
AMERICABrazilCanadaGuatemalaColombiaMexicoPanamaChileUSA
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2018년 1월 기준
제일기획국내외 총 인력6,300여명 국내
해외
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2017년 8월 기준
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10 awards at the Cannes 2018
GlobalCreative Power
11 awards at the Cannes 2017
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Samsung Technical School – Silver
The Last Bar fighters Bronze1Parkour Screens – Silver
Smart Suit - 1 Gold, 1 Bronze
Good Vibes - Bronze
Peecaboo Mask - Bronze
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Invisible People
The Last Bar fighters
동1Smart Toys
Bronze1 은1
#myneolabel Bronze 2
Heat Tech Window Bronze 1
Block Out the Chaos Bronze 2 Dytective Bronze 1
adidas Glitch Silver 1 Bronze 4
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Smart Suit
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Good Vibes
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Korea-Japan World Cup G20 Seoul Summit Yeosu Expo
NationalEvents
IAAF World Championships
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GlobalExhibition
MWC
IFA
CES
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Solution
StrategySolution
CreativeSolution
MediaSolution
DigitalSolution
ExperientialSolution
제일기획의차원이 다른솔루션
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글로벌 마케팅 솔루션 컴퍼니를 향해제일기획은 “여전히 進化 중” 입니다未來 [ ]
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단순히 보기 좋은 Creative
새롭기만 한 idea itself
큰 규모의 통합 캠페인
“광고대행사”
문제에 대한 적확한 해결책
성과를 실제로 빨리 도출
투자대비 효과가 뛰어난 솔루션
“마케팅 솔루션 컴퍼니”
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Ideas that Move
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또 한번 MOVE 하겠습니다.
마케팅 솔루션 컴퍼니 로
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Thanks