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Open Doors: Workshop & Mentoring on Social Media, Collaboration, and User Experience
May 19, 2011
hashtag:#IBM100
What is User Experience?
A Presentation by Richard Smallbone and Karen MaxwellMay 19, 2011
: #IBM100
© 2011 IBM Corporation3
Who we are
Richard Smallbone Karen Maxwell
© 2011 IBM Corporation4
Objectives
A good understanding of a successful User Experience
How to develop a persona
Examples
How this applies to you
Tools to help you
© 2011 IBM Corporation5
What is User Experience?
UX Design is how it works
© 2011 IBM Corporation6
What is User Experience?
Good UX design is problem solving
© 2011 IBM Corporation7
What is User Experience?
Great design is where beauty, functionality, and ease-of-use all come together.
© 2011 IBM Corporation8
What is User Experience?
Who are your users, and how do you ensure you're reaching them with content that's relevant to their needs and interests?
technology
business
objectivesusers
© 2011 IBM Corporation9
What we do
© 2011 IBM Corporation10
User Experience Specialists design across multiple channels
Skillset includes:
� Digital Strategy� Visioning Consultation & Workshops� Persona Development� Social Media Consultation & Workshops
Web Kiosk Mobile
Requirements Gathering Information Architecture Visual/Interactive Design Development Accessibility Testing Maintenance
� Usability and Accessibility Testing� Information Architecture� Visual and Interaction Design� Front-end Development
© 2011 IBM Corporation11
How we do it
© 2011 IBM Corporation12
IBMi’s five-stage process builds comprehensive user knowledge and uses the results to build solutions that deliver on user needs and business objectives.
Visual Design
Interaction DesignUsability Accessibility
Information Architecture
Functional Specs &Content Requirements
User Needs &
Site Objectives
IBM’s five-stage process
user research, stakeholder interviews, persona development, ethno/techno/psychographics
detailed description of required site functionality to meet user needs
develops the application flows to facilitate user tasks
establishes a mental model for the user to interact with a system or application
Brand alignment, page layout, page elements, text, imagery and navigational components
© 2011 IBM Corporation13
Why good User Experience is important
1. Good design and usability is good for business
2. Addressing the user’s real goals mean lower percentage of site abandonment
3. Better UX means fewer customers move to the competition
4. The better the experience translates to more sales
5. A useable design is a key to building on-line trust with your audience
6. A good (user) experience correlates with a willingness to repurchase a product or service, a reluctance to switch and a likelihood to spread a positive word-of-mouth endorsement
© 2011 IBM Corporation14
Persona development
© 2011 IBM Corporation15
What is a Persona?
A composite description of a real person who represents a primary customer segment. These descriptions contain detailed information on the motivations, goals, and preferences of a representative customer.
Why are personas valuable?They help to make informed, fast decisions. By creating a shared, vivid picture of
target customers’ behaviors, project teams can better evaluate how to satisfy
customer needs resulting in less scope creep from unwanted and unnecessary
features, faster consensus across the team, and none of the pitfalls from self-
referential design.
© 2011 IBM Corporation16
Understanding Your Audiences
To successfully create engagement and cut through the noise, you have to have a deep understanding of your target audience
� who they are
� what they want/need/expect
� unique characteristics about them
� needs and scenarios about how they will interact with the site or application
� features on the site that address this
© 2011 IBM Corporation17
Organization’s Key goals Characteristics Wants/needs
Name: Name: John AdamsJohn AdamsWhat is
your admin fee: How
much of my $$ go to charity
Role: Traditional DonorRole: Traditional Donor
• Wary of sharing personal matters oversocial sites
• Blackberry for work and computer at work/home. Follows industry websites through Google Reader
• Values his reputation at work and perceptionof his community involvement
• Gives to other causes outside of work
• Quick info
• Recognition
•• Location: Toronto, Ontario Location: Toronto, Ontario
•• AgeAge: 52
• VP, Corporate Finance
• Create interest for John to join Non-profit Xs Facebook page
• Communicate the value of becoming involvedwith “Non-profit X”
what would their message to us be?
© 2011 IBM Corporation18
Persona development - exercise
© 2011 IBM Corporation19
Examples
© 2011 IBM Corporation20
Very clear communications for specific target audiences
News and blog updated with timely, relevant information
Easy-to-find donation link
© 2011 IBM Corporation21
Easy-to-find donation link(could be higher in the page)
Very clear communications for specific target audiences
Regional information
© 2011 IBM Corporation22
Animated slideshow with messages directed at specific audiences
Navigation organized by audience type
Quicklinks to sub-sites
© 2011 IBM Corporation23
How this applies to you
1. Make the focus of your organization clear to your audience
2. Make it easy to donate/volunteer
3. Provide targeted information for different audiences (based on role/region etc.)
4. Make it easy for the to get information from you
5. If you have the resources to keep it up-to-date (VERY IMPORTANT) maintain a news section/blog
© 2011 IBM Corporation24
Tools
© 2011 IBM Corporation25
Wordpress
Plugins for:
�Surveys
�Polls
�Slideshows
�Galleries
�Social Networking (add to Facebook, Twitter etc.)
�Traffic Stats
�Contact Forms
�Calendars
Initially started as a blogging platform, Wordpress is now a capable tool for building fully-featured websites
Wordpress.org will host your website for free, or you can install the Wordpress on your own server.
© 2011 IBM Corporation26
Design based on an existing template with minor modifications:
•Custom header graphic
•Minor CSS changes
•Widgets
An RSS feed allows students, teachers and parents to receive updates in their RSS readers
The calendar is updated by office staff through an easy-to-use interface
© 2011 IBM Corporation27
Flickr/Creative Commons
Flickr is a photo-sharing website with millions of users worldwide.
Creative Commons licensing allows Flickr users to make their photographs available, without cost, usually with the requirement that they are credited for the photograph.
Be aware that model releases may be required in cases where a person’s face is clear and identifiable.
© 2011 IBM Corporation28
Photo by ageing accozzaglia Photo by Ronald Wong
Photo by Allan Chow
© 2011 IBM Corporation29 Photo by Rosie O'Beirne
© 2011 IBM Corporation30
Photo by John Gevers Photo by Charles Pieters
© 2011 IBM Corporation31
iStockphoto.com
Low-cost stock photography. Usually $5-$10/image for web use, $20+ for print use.
Also includes Video, Audio, Illustration, and Flash Animation.
All iStockphoto photographs with clear and identifiable faces are model-released, meaning that you are free to use them without concern.
© 2011 IBM Corporation32
© 2011 IBM Corporation33
Keep it simple.Make it easy.Focus on user needs.Use available tools.
© 2011 IBM Corporation34
Questions?
Thank you
© 2011 IBM Corporation35
Helpful Links
A List ApartSmashing Magazine
Ideas on IdeasMashable
FlickriStockphoto
Persona creation
http://www.alistapart.com/http://www.smashingmagazine.comhttp://www.ideasonideas.com/http://mashable.comhttp://www.flickr.com/creativecommons/http://www.istockphoto.com/
http://www.deyalexander.com.au/resources/uxd/personas.html
Open Doors: Workshop & Mentoring on Social Media, Collaboration, and User Experience
May 19, 2011
hashtag: #IBM100
Engaging community and volunteers onlineA Presentation by Bernie MichalikMay 19, 2011
: #IBM100
© 2011 IBM Corporation38
Agenda
�Objective
�Introduction
�Survey / Activity
�What is social Media?
�Non-profits and social media
�Sparked.com
�How do people use social media?
�What approaches should you take?
�What steps should you take to apply these approaches?
�Final Questions
�Finally
© 2011 IBM Corporation39
Introduction
�Social Media
�My relationship with social media
– Since Web 2.0 (when Time’s Person of the Year for 2006 was “You”)
– To now (when Time’s Person of the Year for 2010 was Mark Zuckerberg, CEO of Facebook)
© 2011 IBM Corporation40
Survey / Activity
�Who here uses social media?
–How do you use it to share information?
�Who doesn’t?
–How do you share information with others?
�The Colour Game
© 2011 IBM Corporation41
Objective
1. Learn about approaches to social media that can add value to your organization.
2. Learn what steps you can use to apply social media tools and approaches in your organization.
© 2011 IBM Corporation42
What do we mean by Social Media?
Social media are media for social interaction, using highly accessible and scalable communication techniques.
Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.
“A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content (Andreas Kaplan and Michael Haenlein)
© 2011 IBM Corporation43
What are some examples of Social Media?
�Social Media Platforms: Facebook.com, Wordpress.com
�Media Sharing Sites: YouTube, Flickr, SlideShare
�Blogging technologies: Blogger, WordPress and Xanga
�Microblogging sites: Twitter, Jaiku, Tumblr and Posterous
�Wikis include Wikipedia, WikiHow, WikiBooks and Wikitionary.
�Social review sites: Yelp, Epinions and Trip Advisor
�Bookmarking sites: Digg, Delicious, StumbleUpon and Reddit
More and more, everything is becoming social media
© 2011 IBM Corporation44
How are people using social media?
Gen Y: born 1975 - 1992 (18 to 35 year olds), Gen X: 1965 and 1974 (36 to 45 year olds) and Baby Boomers: before 1964 (46 years old and older).
© 2011 IBM Corporation45
How are companies and organizations using social media?
© 2011 IBM Corporation46
Why do people go to social networking sites?
Notice the gap?
© 2011 IBM Corporation47
The gap between people and organizations
© 2011 IBM Corporation48
What can we take away from this?
�It’s not about “You”
�It’s about how you can benefit those who are interested in your organization
�It’s not about a particular technology – yet
�Social media is becoming less and less “optional”
© 2011 IBM Corporation49
How are other non-profits using social media? Or Sparked.com
© 2011 IBM Corporation50
Sparked.com volunteers
© 2011 IBM Corporation51
Sparked.com volunteers
© 2011 IBM Corporation52
What do non-profits look for on Sparked.com?
It is quite varied and individual, but common extracted questions include:
�Can you help us improve our blog?
�How can we use twitter or use it more effectively?
�How can we get more out of Facebook? How do we get more "Likes"?
�How can we get more traffic to our web site and other social media?
�How can we generate funds?
�We need help getting <insert technology here> to work for us or to work for us more effectively?
�Can we get someone to do <such and such social media activity> for us?
© 2011 IBM Corporation53
How are other nonprofits putting social media and emerging technology to good use?
�Social Media Platforms
�Media Sharing Sites
�Blogging technologies
�Microblogging sites
�Location based services
�QR codes
�Wikis
� Bookmarking sites
Tip! for a good Google search term, use nonprofit technology (e.g. nonprofit youtube)
© 2011 IBM Corporation54
Good uses of Social Media technologies: Wordpress and Facebook
The site is built using Wordpress and incorporates Facebook, YouTube and Twitter functionality
© 2011 IBM Corporation55
Facebook social plug-ins
< Salvation Army uses some of these
© 2011 IBM Corporation56
Good uses of Social Media technologies: Facebook linked to other social media
© 2011 IBM Corporation57
Good uses of Microblogging sites: Twitter
© 2011 IBM Corporation58
Good uses of Microblogging sites: Twitter
© 2011 IBM Corporation59
Good ideas on how to use Twitter
� Brand your twitter background consistently
�Build real relationships
�Make your tweets retweetable/sharable
�Monitor your org’s name on twitter
�Use hashtags to promote events
�Use Twitpic
�Use sites like bit.ly to measure effectiveness
© 2011 IBM Corporation60
Good examples/advice on blogging: WordPress and others
© 2011 IBM Corporation61
Good uses of Microblogging sites: Tumblr and Posterous
© 2011 IBM Corporation62
Good uses of Media Sharing Sites: YouTube
Also RSS Feeds and Podcasts! Even bulletin boards
© 2011 IBM Corporation63
Good uses of Media Sharing Sites: YouTube
© 2011 IBM Corporation64
Good uses of Media Sharing Sites: Flickr
http://www.flickr.com/search/?q=canadian+breast+cancer+foundation&s=rec
© 2011 IBM Corporation65
Good uses of Media Sharing Sites: SlideShare
© 2011 IBM Corporation66
Good uses of location based services: Foursquare, Gowalia, meetup
© 2011 IBM Corporation67
Good uses of emerging technologies: QR Codes
1. In fundraising appeals.2. In print newsletters.3. At fundraising events – galas, marathons, etc.4. On flyers and community billboards.5. At protests.6. At conferences.7. At check-out lines.8. On tabletops in restaurants.9. In playbills.10. In museum tour materials.11. As scavenger hunts.12. In city tours.13. At concerts and sporting events.14. For art walks.15. At zoos, aquariums, and animal shelters.16. In libraries.17. At parks and outdoor recreation venues.18. At church.19. On college and university campuses.20. At airports.21. In window displays.22. On t-shirts, mugs, pins, and business cards.
© 2011 IBM Corporation68
Good uses of emerging technologies: virtual newspapers/newsletters
© 2011 IBM Corporation69
Good uses of other older technologies: wikis
http://ontariosiwiki.marsdd.com/index.php/Main_Page
© 2011 IBM Corporation70
Good uses of other older technologies: social bookmarking
http://www.delicious.com/bernie_michalik/OpenDoors
© 2011 IBM Corporation71
What approaches should you take?
�Incorporate social media in your overall communications/collaboration approach
�Have a plan – to hold ‘em and to fold ‘em
�Start small – move fast
�“Do what you can, with what you have, where you are.” (T. Roosevelt)
�Don’t get fixated on the map: fixate on the destination and the best route to get there.
�Steal other people’s approaches.
© 2011 IBM Corporation72
Approach Examples
�Decentralized approach
– Each part of the organization doing it
their own way
– Tie it together with
•Branding
•Limited guidelines
•Regular governance
Centralized approach
One part of the organization drives the
effort (e.g. all social media work done by Marketing/Communications/HQ)
--- And/Or ---
One technology drives the effort (e.g. all
social media work will revolve around Facebook)
© 2011 IBM Corporation73
What steps should you take to apply these approaches?
1. Get started – don’t hesitate!
2. Get ideas
– From this presentation
– From Sparked.com
– Steal ideas
– Pose questions to others
3. Get resources
– People
– Knowledge
– Tools/technology
4. Get a plan
� Try one or more of the approaches mentioned or blend up your own
5. Get going!
© 2011 IBM Corporation74
Some rights reserved (Wade Rockett’s Flickr photostream)
© 2011 IBM Corporation75
Wrap-Up
http://www.delicious.com/bernie_michalik/OpenDoors
http://ibm.com/iibv
Open Doors: Workshop & Mentoring on Social Media, Collaboration, and User Experience
May 19, 2011
hashtag: #IBM100
© 2011 IBM Corporation78
Collaboration is achievement of results impossible to accomplish independently
– Rex Lee, RIM LotusSphere 2011
“
”
© 2011 IBM Corporation79
A fundamentally different way people collaborate, how people work, how to establish trust.
– Sandy Carter, Vice President, IBM Social Business, Collaboration, and Lotus Sales and Evangelism
“
”
© 2011 IBM Corporation80
Objective
1. Learn about ways you can leverage collaboration tools to help you achieve the vision of your organization.
2. Explore some of the free and low-cost on-line tools that are available to help you collaborate between your employees, partners, investors, and volunteers.
3. Learn about custom collaboration approaches
© 2011 IBM Corporation81
Agenda
�How do you collaborate today?
�What are some free/low cost tools for expanded collaboration?
�What are some custom examples of collaboration?
�Ok, now what?
© 2011 IBM Corporation82
What tools do you use to collaborate today?
�Phone
�Meetings
�Hallway conversations
�Events
�Postal mail
�Teleconference
�Emails
�Web meetings
�Video Conferencing
�Mass email newsletters
What happens to the conversations?
�Conversations are limited in reach, and limited lifespan
�Buried in emails / handwritten notes / recycle bin
�Messages tend to be one way
�Documents emailed back and forth
© 2011 IBM Corporation83
General Public
Participants / Audience / Members / Patrons
Volunteers
Who do you want to collaborate with?
Staff
Othernon
profits
InvestorsBoard ofdirectors
Partners
Vendors
© 2011 IBM Corporation84
Internally
�You collaborate together to achieve specific goals, utilizing each person’s skills and talents
�You know each other, trust each other, know what each other can do
�You share the workload
© 2011 IBM Corporation85
How do you take that model “outside” your organization?
�Establish trust over time through open and sincere communications
– Making friends at school – something in common
�Give external participants the feeling of participation / belonging / buy-in
�Encourage your external participants to share the workload
�Keep posting, keep it fresh
�Keep it different – give & take
�What is the culture that you want to set?
�Who is your social business champion?
© 2011 IBM Corporation86
Tools for collaboration
�We are going to cover tools in 4 basic areas:
– Establish an online community
– Collaboration on Social media
– Team spaces
– Volunteer hubs
© 2011 IBM Corporation87
Establish an online community
�Establish a web site where the groups you want to collaborate with can easily interact with you and with each other.
�There are many online sites that will let you build a web-site for free. However you may want to pay a small fee for the additional features that make the web site more unique (such as your own domain name).
�It can be a simple blog where you let users comment, or it could be a group blog with multiple authors, or a true community site where everyone can post.
�Assign a community manager, become a part of the conversation
�Adding “widgets” expands the functionality of the site:
– forums, surveys, polls, contact us, user generated content, integration with Facebook, integration with twitter.
�There are many “free web site” sites available. For example:
– Word Press http://wordpress.com/
– Drupal Gardens https://www.drupalgardens.com/pricing
© 2011 IBM Corporation88
Establish a custom online community
You can take the next step and contact a hosting provider that provides hosting as well as services to help you make your site look and function in a specific way.
Many graphic design, web site development, and hosting companies provide discounts for non profit organizations (and if they don’t, ask).
Or host it yourself. Multiple packages available.
© 2011 IBM Corporation89
Collaboration on Social Media: Facebook
Award winning Canadian Science Fiction Author, Robert J. Sawyer, has asked his friends:
– To provide feedback for two possible titles for his next book
– To provide feedback on whether having two characters whose names start with the same letter is a problem for readers
– To share which "classic" sci-fi books they would most like to see be made into a movie
– To find medical experts to vet portions of his upcoming novel
– To provide a good one-liner joke in a particular scene
A new orienteering club has asked members to comment on which logo they prefer
– VO2 Orienteering added 2 new photos to the album Choose your favourite VO2 logo!!!
https://www.facebook.com/robertjsawyer
https://www.facebook.com/pages/VO2-Orienteering/162943340408967
© 2011 IBM Corporation90
Collaboration on Social Media: Facebook
Ontario Science Center expert is answering specific questions about black holes
– Q: Kepler mission has found many extra solar planets. How will this change research, if at all?
– A: Because Kepler collects far more data (and collects it much faster) than earlier planet-finding efforts, the Kepler mission allows astronomers compare our solar system to other solar systems in ways never before possible.
Toronto Public Library will recommend a book for you
– “Today and next Tuesday (next Monday the library is closed for Easter Monday) are your last opportunities to participate in ourKeep Toronto Reading book recommendations. You share with us three titles you loved -- a librarian from Readers' Services Committee will suggest another we think you'll love too. So, what are your favs?
https://www.facebook.com/ontariosciencecentre
https://www.facebook.com/torontopubliclibrary
© 2011 IBM Corporation91
Collaboration on Social Media: Twitter
Dissemination of Publications and Materials- I have used Twitter to post links to our grant deliverables as soon as they are published online. Twitter
friends with more followers then post the link and it is quickly spread to hundreds of people.Jennifer D. Jones, injenuity
Using twitter to get feedback throughout a conference- We set up a twitter account for a recent young people/youth work practitioners conference and asked
twitter to turn on auto-following. We got over 1/2 the delegates to follow our conference account so we could ask questions throughout the day, and we encouraged them to text in feedback, ideas, comments, inspirations. We were projecting their tweets onto the wall in the main room, and showing them on scrolling rss-tickers on all the other presentation projectors. It gave us a really useful 'gut reaction' form of feedback, that massively complements the evaluation form feedback - and allowed us to adapt parts of the event on the basis of instant feedback. Blog post reflecting on the process
Using twitter as a virtual water cooler.- I work from home, and my colleagues are my collaboration buddies, clients, colleagues. Twitter is a
great way to keep up with what is happening, so face-to-face meetings get up to speed much quicker. Blogs work the same way, though they tend to contain a different set of content.
From http://onlinefacilitation.wikispaces.com/Twitter+Collaboration+Stories
© 2011 IBM Corporation92
Collaboration on Social Media: Twitter
Fostering Professional Connections - The principal of my children's school was considering using a blog as a communication tool for the school. He wanted to see some examples of other elementary principals who were already doing this. I tweeted a request for links to exemplary elementary principal blogs. Got a list of 4 excellent ones in minutes. I emailed him the results.Darren Kuropatwa, blog: A Difference, twitter: http://twitter.com/dkuropatwa
Informal Research- On several occasions, I have used TwitterPolls to get instant feedback about issues facing educators.
After asking whether specific web sites were blocked by schools, over 30 people responded in about an hour. Perfect for getting some authentic results in a very short time, to either verify other research or letting you know if you're on the right track.Steve Dembo, Teach42
Using Twitter as a people-powered search- Courtesy from Web Worker Daily: "Try Twitter Instead of Mahalo for People-Powered Search". Luis
Suarez
From http://onlinefacilitation.wikispaces.com/Twitter+Collaboration+Stories
© 2011 IBM Corporation93
Collaboration on Social Media: YouTube
�Customizable: Allows you to establish a channel
- “Your channel is your home for broadcasting on YouTube. It's the place to house the videos you make ("Uploads"), the videos you love ("Favorites"), and the videos you've organized ("Playlists"). Personalize your channel by selecting the background color, formatting and module options.”
�Can embed on your own website without technical hassles
�It is not just about posting “your” videos, but asking for responses
- Example: video wedding best wishes to William and Kate
- Example: Old Spice commercials
• “Subsequent to the release of the "Questions" Old Spice commercial, a YouTube campaign featured Mustafa reprising the same character and responding to over 100 YouTube, Twitter, Facebook and Reddit comments in a series of brief videos. The short ads used the same humor as the TV spots.”
- Tell us your stories
- Fan art
http://en.wikipedia.org/wiki/The_Man_Your_Man_Could_Smell_Like
© 2011 IBM Corporation94
Collaboration on Social Media: YouTube
Sharing work load:
“Well now the Real Academia Española (Spanish Language Academy) has created a channel on Youtube which allows everyone to share their particular “readings” of one of the most popular novels of all times, Don Quixote by Miguel de Cervantes.
The idea is simple and unique for collaboration: the channel encourages you to record yourself on a video reading a passage of the novel and share it, so it will turn out to be an Universal Reading where thousands of voices get together to revive the daydreaming Spaniard Knight-errant.”
Recycling a bottle, flashmob style
http://www.collaborationideas.com/2010/09/a-good-example-of-collaboration-quixote-2-0-channel-on-youtube/
http://www.youtube.com/watch?v=GYnd5JRu86E
© 2011 IBM Corporation95
Collaboration on Social Media: SlideShare.net
http://www.slideshare.net/wildapricot/apricot
© 2011 IBM Corporation96
Collaboration on Social Media: Flickr & photo sharing
�US State - asked public to post photos of problems with waterways
�Chinese Government - asked people to post photos of “pot holes” and other problems before olympics
�Sharing photos from an event – use the tag!
© 2011 IBM Corporation97
Microvolunteering: Sparked.com
© 2011 IBM Corporation98
Macro volunteering:VolunteerToronto.ca CharityVillage.ca
© 2011 IBM Corporation99
Team Spaces
Volunteers
internally
Othernon
profits
InvestorsBoard ofdirectors
Partners
Vendors
Teams are often not working in the same office
© 2011 IBM Corporation100
Team Spaces: Google Apps
http://services.google.com/apps/site/overview/index.html
© 2011 IBM Corporation101
Team Spaces: Real-time collaboration
http://docs.google.com
© 2011 IBM Corporation102
Team Spaces: Real-time collaboration
Multiple people editing the same document – at the same time
© 2011 IBM Corporation103
Team Spaces: Shared Calendars
Have multiple calendars, all in one view, each with their own settings. Share what you want, keep other calendar’s private.
Use for Team Calendars and for public event Calendars
© 2011 IBM Corporation104
Team Spaces: PBWorks.com
© 2011 IBM Corporation105
Team Spaces: Dropbox.com
�Document repository - Access to uploaded files anywhere
�Establish timelines / tasks
�Discussions
�Control who you share with
�Looks like a folder in windows
�Easy to start using
�No feature overload
�Mobile app
© 2011 IBM Corporation106
Team Spaces: BaseCamp
�Online project planning
�Online document sharing
�Shared tasks
�Shared milestones
http://basecamphq.com/
© 2011 IBM Corporation107
Custom collaboration applications: Toronto Community Foundation –Community Knowledge Centre http://ckc.tcf.ca/
© 2011 IBM Corporation108
Custom collaboration applications: MBRT.org
© 2011 IBM Corporation109
Ok, now what?
What are we trying to achieve ?
What makes us different ?
How will we measure our progress toward our goals ?
Who is our social business champion ?
What are similar organizations doing ?
What are un-related organizations doing ?
How can we apply these tools / approaches to our own goals ?
How can we apply other tools / approaches?
Raise awareness
More use of our programs
More investors
More volunteers
Specific goal
© 2011 IBM Corporation110
Exercise
Share a specific goal that your organization is working on
-What are you trying to achieve ?
-What makes you different ?
-How will you measure the progress toward this goal ?
Everyone else
-What are similar organizations doing ?
-What are un-related organizations doing ?
-How can they apply these tools / approaches to the goal ?
-How can they apply other tools / approaches ?
Open Doors: Workshop & Mentoring on Social Media, Collaboration, and User Experience
May 19, 2011
hashtag: #IBM100
© 2011 IBM Corporation112