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Cognitive Retail
“Know what your customers want before they do”
Tony Maile, Retail Leader Europe
Mobile Marketing February 2017
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4 out of 5 retailers think they know their customers
Source: IBM and Econsultancy - The Consumer Conversation
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4 out out of 5 retailers think they know their customers
1 in 5 customers say their retailer knows them!
Source: IBM and Econsultancy - The Consumer Conversation
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“We have a 3 second audition”
Alex Baldock, CEO Shop Direct
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Alchemy Language
Conversation
Dialog
DocumentConversion
Language Translation
Natural Language Classifier
Retrieve & Rank
Tone Analyzer
Personality Insights
Language
Speech to Text
Text to Speech
Speech
Visual Recognition
Vision
Tradeoff Analytics
Alchemy Data News
Data Insights
Watson API’s
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The Easy System
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The future
Find an uplifting quote
“By connecting data from multiple sources and designing for the user, retailers can create more-relevant experiences that pull you into a store, website, or app.
Even more powerful, they can predict what you want before you do.”
Harvard Business Review
https://hbr.org/2016/11/how-predictive-ai-will-change-shopping
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Thank you